Using SurfAid to find the number of hits that your Marketing URLs are receiving.

1
Michigan.gov Marketing URL Traffic Statistics

• Using SurfAid to find the number of hits that
  your Marketing URLs are receiving.

2
Where to find Marketing URLs in SurfAid

• Marketing URLs show up in SurfAid as a Redirect
  under Traffic Types.
• The Marketing URLs are format in SurfAid as
  /Redirect-302/redirectname
• You can find the instruction for generating a
  report at http//www.michigan.gov/documents/surfa
  id_redirects_109494_7.pdf

3
Instruction for running a report for redirects.

• Instruction for using SurfAid to find the number
  of hits that a redirect(s) has received.
• (Note The following instructions assume that
  you are already familiar with using the Data
  Analysis tool in SurfAid.)
• Log in to SurfAid and then open the Data Analysis
  tool.
• From the Control panel, select Traffic Type
  from the Area of Analysis tab.

Area of Analysis tab
Traffic Type
4
Instruction for running a report for redirects
continued

• Click the Measurements tab and select Hits

Measurements Tab
Select Hits for Measurements.
5
Instruction for running a report for redirects
continued

• Click the Dates tab and enter the date range you
  would like to run your report within.
• Click the Filters tab and then highlight the
  Redirects Category. (Try to avoid clicking on the
  plus or the folder icon because it will
  open all of the URLs from the Control panel,
  which can take quite while.)

Filters Tab
Redirects Category Note Try to avoid clicking on
the plus or the folder icon because it will open
all of the URLs from the Control panel, which can
take quite while.
6
Instruction for running a report for redirects
continued

• Next, from the Tools menu, select Control Panel
  and then Search For Resources

Search for Resources menu item.
7
Instruction for running a report for redirects
continued

• From the Search dialog box, enter your
  matchstring For example (/Redirect/familyhistory
  ). Next, Uncheck the Case Sensitive box.

• Click the Go button to save your matchstring.

8
Instruction for running a report for redirects
continued

• Now click the Update button at the bottom of the
  Control Panel pane to submit the query.

9
Instruction for running a report for redirects
continued

• When the query finishes the Data Panel should
  show results similar to the graphic below.

10
Top ten redirects for November 2004

11
Marketing URLs Used in content.

• If you are going to use a Marketing URL
  (redirects) in your content please use the path
  to the redirected URL in your a href statement.

• For ExampleIf you were to create a link in a
  piece of content to the Family History Month at
  the Department of History, Arts and Libraries,
  which has the marketing URL www.michigan.gov/famil
  yhistory that redirects to http//www.michigan.gov
  /hal/0,1607,7-160-17447_25622---,00.html this is
  how we recommend the you create your link
• www.michigan.gov/familyhistory
• The only time that anyone should be creating
  links like the one below is if the link is going
  to be used in in marketing material.
• ww
  w.michigan.gov/familyhistory