Human Catalyst | Digital Marketing Course in Pune ; Certifications

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SEO STRATEGYHCS Global LLP

• Created by-
• Swati vispute

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SEO Factors
On-Page SEO Off-Page SEO
Domain name SEO File Name SEO Title SEO Meta
Tags SEO Header Tag SEO Anchor Text SEO Image
Tag SEO Footer SEO Keyword Denstiy, Proximity
Prominence HTML Code Optimization
Directory Submission Social Bookmarking Article
Submission Forum and Blog Posting Blog
Creation Comment Posting Press Releases Social
Networking Video Submission Social
Networking Classified ads
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SEO Process
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Basic Tips Optimization Techniques
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What is On-Page SEO? On-page SEO (also known as
"on-site" SEO) is the act of optimizing different
parts of your website that affect your search
engine rankings. It's stuff that you have control
over and can change on your own website. Here are
the biggest factors included. TITLE TAGS Put your
targeted keywords in the title tag of each page
on your site. There are many best practices that
go into writing an effective title tag. HEADINGS
(H1) Headings are usually the largest words on
the page, and for that reason, search engines
give them a little more weight than your other
page copy.  It is a good idea to work your target
keywords into the headings of each web page, but
make sure you accurately reflect your page
content. URL STRUCTURE Put keywords into your
URLs if possible. However, do not go changing all
of your current URLs just so they have keywords
in them. You shouldn't change old URLs unless you
plan on redirecting your old ones to your new
ones. Consult a professional before doing this.
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ALT TEXT FOR IMAGES Any content management system
should allow you to add something called "alt
text" to all images on your website.  This text
isn't visible to the average visitor - alt text
is in fact used by screen reader software to help
blind internet users understand the content of
your images. Search engines crawl images in a
similar way, so inserting some relevant keywords
while accurately describing the image will help
search engines understand your page's
content. FAST-LOADING PAGES, OR PAGE LOAD
SPEED Google wants to help its users find what
they're looking for as quickly as possible to
provide the best user experience.
Therefore, optimizing your pages to load
faster helps your site rank higher in the search
results. PAGE CONTENT The content on your pages
needs to be useful to people. If they search for
something too specific to find your page, they
need to be able to find what they're looking for.
 It needs to be easy to read and provide value to
the end user. Google has various ways to
measure if your content is useful. INTERNAL
LINKING Linking internally to other pages on your
website is useful to visitors and it is also
useful to search engines.  Here's an internal
link to another blog post on our site that talks
more about internal linking. Very meta. On-page
SEO ensures that your site can be read by both
potential customers and search engine robots.
With good on-page SEO, search engines can easily
index your web pages, understand what your site
is about, and easily navigate the structure and
content of your website, thus ranking your site
accordingly.
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What is Off-Page SEO?
Off-page optimization (off-page SEO) is what can
be done off pages of a website to maximise its
performance in search engines for target keywords
related to the on-page content and keywords in
off-page direct-links. Off-page optimization is
the most important part in search engines
optimization because it gives back links to your
sites and it requires a lot of work on a daily
bases. It helps to maximize website performance
in search engine for target keywords. Off Page
SEO Services are the best way to get more website
traffic. Off page factors include relevant back
links to the website, as well as anchor text.
Back links are very important for Google for
generating traffic to the website.
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• The biggest off-page SEO factor is the number and
  quality of backlinks to your website. Some
  examples of ways you can build links to your
  website are
• Creating awesome content that people want to link
  to because it is valuable.
• Social media shares of your content that
  ultimately generate links.
• Outreach e-mails to influencers in your industry
  that ultimately link to you.
• Guest blogging on sites related to yours.  These
  guest posts will have links back to your site.

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OFF-Page Services

• Directory Submissions
• Directory submission is the process of submitting
  site URL to web site directory. The process is
  not merely filling the form at directory
  submission page but also involves more than
  this. It is basically a website submission
  service where your website is added to the
  proper category in a searchable online directory
  which enhances your sites visibility and
  creates relevant inbound links to your website.
• Benefits of Directory Submission
• Higher Position In The Search Engine Results
  Increased Click Through Traffic
• Directory submissions provide increased
  linkpopularity.
• Getting listed in major search engines.
• Increased visits from search engine robots.
• - Increased visibility in search engines.

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Why we submit in directories?

• To get your website indexed
• One way links
• The targeting of keywords and phrases
• Traffic (not such an advantage with most
  directories)
• Most directories are free to submit to
• In today's world there are infinite websites and
  to make your website popular is a difficult
  task, this task of making your website popular
  is helped by Directory submissions.
• Directory submission is one of the best methods
  to get popularity for your website.
• Keyword placements and effective marketing
  efforts to make your site gain popularity and
  traffic.
• Through directory submissions your website
  services are exposed to wider range.

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• Directory services use SEO techniques to improve
  your page rank over time.
• Site traffic is directly proportional to the site
  rank.
• Site popularity does not depend upon directory
  submission alone it also depends on appropriate
  link building.
• Checking of title, and description of other
  website listed there to access what is editor
  view regarding title and description length.

• Checking of Directory Listing Approval
• Last but not least to check the approval of
  website submitted.
• Checking back in a few weeks to see if the site
  has been added to the directory.
• This is necessary as in many cases directory
  editor do not inform about the accepting of
  website submission.

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Advantages

• It save time and energy you spend in filling add
  form, search for directories and there
  categories.
• It provides one way inbound links to your website
  from theme based category.
• It drives relevant traffic to your site which
  converts into sale.
• It helps in fast indexing of your site in search
  engines.
• It helps in improving you search engine ranking.
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• Article Submissions
• Articles are the better way to promote the
  products and services. In the articles we can
  provide information to users about specific
  products. Articles can be used as a promotional
  tool for marketing the web site. With the help
  of articles the general or specific details
  related to the site or product or any services
  that you are providing through your website can
  be promoted directly.
• Benefits of Article Submission
• Article submissions are a powerful technique for
  adding additional readers to your blog.
• Articles provide powerful inbound links to your
  blog or website, adding strength in the search
  engines.
• Articles have good source of free advertising to
  gain more exposure to the products services.
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• Blog Submission
• Blogs are a way to share facts, ideas and
  opinions directly between people. A blog is an
  online journal where users post thoughts,
  comments or news in a chronological format.
  Updates are often frequent and done on a regular
  basis.
• Blog Submission benefits
• Relevant and meaningful content plays a vital
  role in increasing website traffic.
• Submitting your blog to selected reputable blog
  directories will increase its visibility
  significantly, and will improve its ranking in
  search engines.
• Through blogs you can highlight the services and
  products offered by your business in the most
  effective way to your potential customers
• Get quality one way links easily. Blog posting
  helps to generate one way links of high quality
  for your website.

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• Social Bookmarking
• Social bookmarking is a way of sharing sites or
  pages of a website that we come across with the
  online community. The ability to save and
  categorize a personal collection of bookmarks
  and share them with others, Users may also take
  bookmarks saved by others and add them to their
  own collection, as well as to subscribe to the
  lists of others.
• Benefits of Social Bookmarking
• As many times Bookmark saved is better, as this
  add value to the websites products because
  people like it and saved it to use in future.
• Social Bookmarking sites help to flow visitors
  from all over the web.
• This system offers the facility to rank a
  particular resource on the basis of number of
  times it has been bookmarked by the users

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• Press Release
• A public relations announcement issued to the
  news media and other targeted publications for
  the purpose of letting the public know of
  company developments.
• Benefits of Press Release
• It increases online publicity of goods
  services.
• It increases your downloads and sales.
• Having press releases in the search engines will
  generate more traffic to the website.
• It gives value to the website by getting links
  in the press releases.

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Role of Off Page Optimization Factors

• What matters most..
• Which websites link to you
• Number of websites linking to you
• Google PageRank (PR) of the website linking to
  you
• Anchor text used in the link linking to you
• Number type of links linking to the website
  linking to you Whether or not the websites
  linking to you are deemed by Google as authority
  website.

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Which One is More Important? It's not
about choosing between on and off-page SEO, that
would be like having to choose between a
foundation or a roof for your house. On-page and
off-page SEO work together to improve your search
engine rankings in complementary fashion
however, SEOs generally advise getting your
on-page SEO ducks in a row before focusing too
much on off-page SEO. Just like building a house,
you want to set the foundation first before
building the rest of the house.  Like a
foundation, you may need to come back and do some
maintenance to your on-page SEO from time to
time. Balancing the two will help make your
website "bilingual" so that your users can
understand it as well as the search engine
robots- and that's how your rankings start to
improve.
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