Simon Waldman

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The new content landscape

• Simon Waldman
• Director of Digital Publishing
• Guardian Newspapers Ltd
• Museums and The Web
• Thursday 6 July

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All about us
119 Farringdon Road June 2000
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Whats on the web?
PEOPLE
SOFTWARE
CONTENT
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What are we about?
BRANDS
DISTRIBUTION
TALENT
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Infinite opportunities
Immediacy
Geography
Permanence
New dimensions
Depth/width/ length
Interactivity
New media
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Exploring new dimensions
Listen whenyou want
Dont just stopat 9am
Debate theprogramme..engage thecommunity
A photographycompetition on the radio!
Welcomefeedback
An archive
The programme broken intobits
Communicatein depth
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Competition 2.0
Former complementaries
Traditional rivals
Aggregators
Job boards
New voices
Niche content plays
Portals and search
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Growth of media choice 1985-2005
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The old order
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The new order
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The new new order
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Social discovery of content
The missing link betweenlink betweenand
and
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People want

• To Create and Communicateideally both at the
  same time
• To Control their mediawhat they want, when they
  want it
• To Challenge the established orderenough is
  enough

And they will do itwhether we let them or not
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Create and communicate
Flickr
iLife
IM
Moblogs
Wikipedia
Podcasting
Mash-ups
Craigslist
OhMyNews
Blogging
Skype
NewsReader
Rathergate
Search
Sky Tivo
Peer to Peer Bit Torrent
MediaServers
Feeback
iPods
Challenge and engage
Control
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Our world is changing
FROM TO Audience Community/
Interactivity Interruption advertising Transactio
n/ Engagement An edited package Scattered
bits Newsstand Google/ RSS/ Del.icio.us Once a
day Continuous Temporary Permanence National
International Cover price Free to
enter Creator and editor Host and
aggregator Technology as a service
Software as a core creative skill
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But we are not about to have a
moment
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Different media play different roles
Q which do you prefer?
Television
Website
Offline product
Newspapers
Both as they serve different purposes
Dont know
Magazines
Source AOPUK Dual Consumption research Jan 06
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Understand the role of innovation
The Gartner Hype Cycle
Plateau ofproductivity
Slope of enlightenment
Technologytrigger
Peak of inflatedexpectation
Trough of disillusionment
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New ways to engage
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New forms of publishing
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Move into new media
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Changing the way we work
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Ever smarter commercial solutions
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Readers voices - everywhere
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The challenges

• Creativecan we deal with the challenges of
  immediacy, interactivity and permanence?
• Technicalcan we develop software with sufficient
  speed and skill?
• Commercial
• can we secure maximum value from print and
  online audiences?
• Organisation are we flexible enough to adapt and
  evolve?

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This is simply the start