Changing AgeOld Assumptions in Higher Education

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Changing Age-Old Assumptions in Higher Education

• Ray Schroeder, Professor Emeritus
• Director, UIS Office of Technology-Enhanced
  Learning

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Assumptions

• Colleges are a non-profit form of factories
• The product is the degree
• The process is teaching
• Faculty members are the supervisors
• Students are the workers
• Colleges are faculty-centered
• The campus is the center of the college

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The New Reality

• Colleges are part of a service industry
• The product is the degree
• The process is teaching
• Faculty members are the supervisors
• Students are the workers
• Colleges are faculty-centered
• The campus is the center of the college

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The New Reality

• Colleges are part of a service industry
• The product is knowledge building
• The process is teaching
• Faculty members are the supervisors
• Students are the workers
• Colleges are faculty-centered
• The campus is the center of the college

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The New Reality

• Colleges are part of a service industry
• The product is knowledge building
• The process is learning
• Faculty members are the supervisors
• Students are the workers
• Colleges are faculty-centered
• The campus is the center of the college

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The New Reality

• Colleges are part of a service industry
• The product is knowledge building
• The process is learning
• Faculty members are customer consultants
• Students are the workers
• Colleges are faculty-centered
• The campus is the center of the college

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The New Reality

• Colleges are part of a service industry
• The product is knowledge building
• The process is learning
• Faculty members are customer consultants
• Students are powerful consumers
• Colleges are faculty-centered
• The campus is the center of the college

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The New Reality

• Colleges are part of a service industry
• The product is knowledge building
• The process is learning
• Faculty members are customer consultants
• Students are powerful consumers
• Colleges are student-centered
• The campus is the center of the college

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The New Reality

• Colleges are part of a service industry
• The product is knowledge building
• The process is learning
• Faculty members are customer consultants
• Students are powerful consumers
• Colleges are student-centered
• The website is the center of the college

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Realities

• More than two million students took online
  classes last fall ten percent of total
• Online learning enrollment is growing at more
  than 30 per year
• For-profit universities such as the University of
  Phoenix, Capella, Corinthian, Kaplan, and DeVry
  are paving the way for expanded competition in
  higher education

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Is There a Trend Here?
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Rise of the Consumer Student

• Choices abound - Competition everywhere
• Consumer Choices
• Prices and Prestige
• Convenience and Customer Service
• Comparison Shopping
• Student churn
• New school a click away!

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Changing Role of Professor

• Sage on the stage to guide on the side
• Lectures will finally go where they belong
• Inefficient form of information sharing
• Replaced by multi-media presentations
• Interaction the key to knowledge construction
• Questions ?
• Professors will profess less and consult more
• No longer the center of the education enterprise

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Pending Shakeout

• Institutions will buckle under pressure of
• Competition
• Responsiveness to needs
• Customer service
• Pricing
• Evolving prestige
• diminishing tax support
• No longer a public service?
• No longer a geographic monopoly

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Surviving Institutions

• Appeal to a broad base or dominate niche
• Demonstrable benefits to consumers
• Price and Prestige
• Convenience (online)
• Customer service (student-centered)
• Agile responsiveness to market
• Effectively market their services to both
  prospective students and employers

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Survival Skills

• Track the trends
• Identify the emerging leaders
• Respond to new initiatives
• Put together
• Learning needs (emerging markets)
• Relevant technology-based delivery modes
• Cultivate expertise

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Survival Tools

• Blogs (you knew Id get here eventually)
• Online Learning Update
• RSS
• Aggregators
• Effective Practices Databases
• Sloan-C Effective Practices Database
• Educause Effective Practices Database

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Contact Info

• Ray Schroeder
• Office of Technology-Enhanced Learning
• University of Illinois at Springfield
• One University Plaza
• Springfield, Il 62703
• Schroeder.ray_at_uis.edu
• 217.206.7531

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