How to successfully minister to your target audience

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How to successfully minister to your target
audience
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• Define your
• target audience

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Define your target

• Define your target audience
• Who are they? Consider their gender, age
  interests. Get to know them. What do they do?
  What kinds of issues are they facing?
• Family, marriage relationships
• Community health
• Home, business, finance, assets
• Sports, fitness
• Do research on your audience

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• What kind of website are you building?
• Brochure
• Resource
• Evangelistic
• Discipleship
• Develop content and community for your target
  audience.
• Market your content so search engines can find
  it.

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• Connect and communicate with relevant content

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Partnership Trivia

• Shepherd Pie

When Shepherds Pie became our top article several
weeks in a row, we asked the question How can
we use Shepherds Pie to share Christ? Links
were created to direct the Shepherd Pie fans to a
Chefs Lifestory. The weeks that followed saw an
increase in traffic to that particular lifestory
and an increase in Gospel indications from that
lifestory. ALL because of a partnership with
Companys Coming, a cookbook firm
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• Adapt existing content
• Locate free content sources online
• Share content with like-minded sites
• Write it yourself
• Convince colleagues, experts, friends to write
  for you
• Use or adapt information brochures and press
  releases
• Dont overlook hook articles

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• Relevant content Develop articles that address
  felt needs. Link this content to articles that
  share Christ or encourage spiritual growth.
• Life stories Create personal stories that share
  the Gospel or Spirit-filled life.
• Video stories Create 4-6 minute video life
  stories to use online.
• Online newsletters Send out devotionals and
  newsletters through email to minister to your
  audience.
• Partnering opportunities available with
• TruthMedia Internet Group

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Content Trivia

• Control Your Frizzy Hair
• Shows up as 4 in Google out of 134,000 results
  on a search for Frizzy hair
• This has been one of our leading articles for the
  past 4 years. One woman came to chat and there
  was led to Christ as a direct result of this
  silly little article.
• This article has a prominent link to a lifestory
  that has been in our top ten for the past 2
  years.
• God truly can use anything!

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• Develop
• online community
• for a
• specific audience

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• 1. Mentoring Come alongside and spiritually
  encourage those who write to your site. Train
  volunteers to share the hope of the Gospel in
  their responses.
• 2. Chatrooms Offer chatrooms and and online
  courses where the Gospel is shared through
  topical discussions.
• Discussion (message) boards Moderated boards
  give people the opportunity to share thoughts and
  ideas and hear about the Gospel.
• 4. Follow-up strategy TruthMedia has developed
  a strategy that enables online follow-up for
  offline events.

Partnering opportunities available with
TruthMedia Internet Group
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Create lots of opportunities for interactivity
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Interactive Trivia

• Norma
• She couldnt type
• She didnt have a computer
• She caught the vision
• She learned to type
• She got a computer
• Shes a leader in chat helping reach the world
  for Christ

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Carla An Email Mentor to Barb

• Barb 
• If one were to take one's own life by committing
  suicide, and had - at one time - truly accepted
  Christ as their Savior and King, do you believe
  said person would go to Heaven?
• Carla
• You are asking one of the hard life questions
  If you want to keep in touch I would love to hear
  from you again. Your sister in Christ, Carla

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• Barb
• Thank you so much for getting back to me.    It
  was I who was on the brink of self destruct when
  I wrote this letter to you.
• It came about when I found out I am terminally
  ill and I had NO ONE to turn to
• I found your site.  I studied.  I began to pray. 
  Then, I began to sob.  I was broken before the
  Lord as I never had been before.  I heard a voice
  tell me, "Your life isn't yours to take.  Your
  life is mine. 
• never forget that you touched one life - this
  life - and made a real and positive difference
  for the Lord.

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• Team building
• in a virtual
• environment

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• Develop a team
• Equip your team
• Encourage your team 
• Provide communityCommunicate, communicate,
  communicate!

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Market Smartly

• You may have the best website in the world, but
  if people dont know how to find your site, you
  will not be able to minister to them.

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Marketing Trivia

• In response to the global SARS crisis, Chinese
  Women Today added SARS content and purchased
  search words to direct traffic to the site. In
  the weeks following we saw a 130 increase in
  traffic.

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• Transform your
• website into a
• webministry

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Necessary Elements for Web Ministry
Prayer
Marketing
Web Site
Follow Up
Finances
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The WebMinistry Process
Traffic comes to the website
Visitor reads articles that share the Gospel
Engages with community through chat or mentoring
This funnel describes how a website goes from
attracting visitors to ministering online
Makes a decision
Engages in follow-up and possibly becomes
involved in ministry.
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• Real lives are
• being changed online every day

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Christina

• Christina was at a crisis in her life when she
  went to see The Passion of the Christ film. She
  went to buy a Bible, and then viewed an outreach
  website based on The Passion called
  www.thelife.com

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Tsunami Surgeon attends chat

• An Indian surgeon who was helping with relief
  efforts came to the chat session on Thelife.com
  and shared how revival is happening in India.
  He shared that thousands of Christians are
  fasting and praying and many Muslims and Hindus
  are converting. They are seeing miracles and
  healings from disease.

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TruthMedia Internet Group

• Vision Give everyone on the Internet the chance
  to hear about Jesus
• A network of 22 evangelistic and discipleship
  websites in 12 languages reaching various target
  audiences
• Websites have over 800,000 visitors per month
• Chat rooms have over 7,000 participants per month
• Offers a vibrant mentoring community with over
  400 volunteers
• Thousands of relevant articles

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• Discover online ministry
• where lives are being
• changed for Christ
• Go to www.TruthMedia.com