Campaign Posters

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Campaign Posters
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How to do it

• Create your poster in PowerPoint
• Save it
• Print the file using Acrobat Distiller (not
  Reader)
• This saves a new .pdf file that can be uploaded
  to LegSim on your profile page

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Creating with PowerPoint

• Inserting pictures
• Click on Insert, scroll down to Pictures. You can
  either choose pictures from Clipart or from your
  own files.
• Or right click on an image and copy it. Then
  paste it to Powerpoint. Drag the image to move it
  or resize.
• Inserting text boxes
• Click on Insert, choose Textbox
• Drag to proper location or to re-size
• To delete, click on the border and then hit
  delete
• Format
• Lots of Format options, such as changing the
  background color of your slide
• Change text size or color by highlighting it first

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Design Tips

• Choose a simple familiar message that will
  resonate with voters. Dont ask them to think!
• e.g. she cares, shes a fighter, shes a flip
  flopper
• Spin but dont lie. Let voters draw their own
  conclusions
• Colors, Symbols, Slogans are good ways to send
  memorable messages
• Be original to grab attention!

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Colors and Slogans
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Association
Wheres the beef?
In 1984 Democratic primary candidate Walter
Mondale evoked the then popular line from a
Wendy's Hamburgers commercial during a debate
with Gary Hart, raising questions about the
substance of Harts campaign.
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Symbolism and Emotion
Cares about us
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Symbolism and Emotion
Cares about us
Cares about our kids
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Symbolism and Emotion
Doesnt care about kids or the troops
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Symbolism and Emotion
Strength and patriotism
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Symbolism and Emotion
Elitist Unpatriotic Flip Flopper
Strong and patriotic
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Symbolism and Emotion
Humor
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Symbolism and Emotion
Humor that makes a point
Humor
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Symbolism and Emotion
Fear and Suspicion
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Make em think
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Campaign Ad Resources

• EASE History
• Living Room Candidate