Campaign Posters

1
Campaign Posters
2
Campaign Posters-How to make and post them
-Design tips-Examples
3
How to build them

• Create your poster in MS PowerPoint
• Save it
• Print the file using Acrobat Distiller (not
  Reader)
• This saves a new .pdf file that can be uploaded
  to LegSim on your profile page

4
Creating with PowerPoint

• Inserting pictures
• Click on Insert, scroll down to Pictures. You can
  either choose pictures from Clipart or from your
  own files.
• Or right click on an image and copy it. Then
  paste it to Powerpoint. Drag the image to move it
  or resize.
• Inserting text boxes
• Click on Insert, choose Textbox
• Drag to proper location or to re-size
• To delete, click on the border and then hit
  delete
• Format
• Lots of Format options, such as changing the
  background color of your slide
• Change text size or color by highlighting it first

5
Design Tips

• Choose a simple familiar message that will
  resonate with voters. Dont ask them to think!
• e.g. she cares, shes a fighter, shes a flip
  flopper
• Spin but dont lie. Let voters draw their own
  conclusions
• Colors, Symbols, Slogans are good ways to send
  memorable messages
• Be original to grab attention!

6
Colors and Slogans
7
Association
Wheres the beef?
In 1984 Democratic primary candidate Walter
Mondale evoked the then popular line from a
Wendy's Hamburgers commercial during a debate
with Gary Hart, raising questions about the
substance of Harts campaign.
8
Symbolism and Emotion
Cares about us
9
Symbolism and Emotion
Cares about us
Cares about our kids
10
Symbolism and Emotion
Doesnt care about kids or the troops
11
Symbolism and Emotion
Strength and patriotism
12
Symbolism and Emotion
Elitist Unpatriotic Flip Flopper
Strong and patriotic
13
Symbolism and Emotion
Humor
14
Symbolism and Emotion
Humor that makes a point
Humor
15
Symbolism and Emotion
Fear and Suspicion
16
Make em think
17
Campaign Ad Resources

• EASE History
• Living Room Candidate