Design and schedule testing of Plan. Evaluate test results

1

• Market Launch Presentation

2
Media Security and Reliability Council
www.mediasecurity.org
3
MSRC Background

• In 2002, the Federal Communications Commission
  created the national Media Security and
  Reliability Council (MSRC) to ensure the
  reliability and security of local broadcast,
  cable TV, and news services in the event of an
  emergency. Our local MSRC Plan will be based on
  the best practices developed by the national MSRC
  study.

4
Local MSRC Committee

• Local MSRC Committees can include these public
  and private entities
  
• TV and Radio Broadcasters
• Cable TV Operators
• Local and State Emergency Management Agency
  Representatives
  
• Police and Fire Services Agencies
• Amateur Radio Operators (Hams)

5
MSRC Objective

• The objective of this plan is to create a
  public/private partnership that will ensure
  uninterrupted delivery of emergency information
  to the public to mitigate the impact of major
  disasters and emergencies.
• The mission of this plan is twofold

6
MSRC Objective

• To provide timely information from emergency
  management to the media and to the public.
  
• To provide for continuity of service of the
  broadcast stations, cable systems and news
  services (broadcast restoration)

7
What Kind of Threats?

• The public faces a variety of threats
• WMD, bombs and other immediate attacks
• Longer-lasting events such as bioterrorism and
  disease
  
• Threats to public utilities, schools, public
  transportation
  
• Blackouts, hurricanes, tornados, floods, fires
  and other emergencies
  
• The continuing availability of service from
  broadcast and cable providers during emergencies
  is critical to public health and safety.

8
What Kind of Threats?

• Sept 11, 2001, New York City--Attack on the World
  Trade Center
  
• January 6, 2005, Graniteville, S.C.--A Chlorine
  Tanker Ruptured, 9 Died, 5400 Evacuated
  
• March 23, 2005, Texas City, TX-- Explosion in an
  oil refinery, 14 Died, Scores injured
  
• August 29, 2005 Hurricane Katrina

9
Katrina Lesson
Before After
10
Katrina Lesson

• Cell phones were down, only text messaging
  worked
  
• 1000 cell sites out of service
• No communication from Emergency Services to
  broadcasters for days
  
• 37 of 41 New Orleans radio stations off the air
• 3,000,000 customer phone lines down

11
When these things happen
All local media and public health and safety
officials must work together before and during an
emergency to provide necessary information to the
public.
12
3 Steps to MSRC Planning
Local Station Recovery Plan (each station
ensuring it has a disaster plan)
Market Plan (planning for disaster recovery
cooperation among stations) State Plan (roll out
MSRC in all major markets in the state)
13
Sample MSRC Plan

• We have been provided a Sample MSRC Plan, which
  one of our subcommittees will review and
  customize for use in our market.
  
• The Local Plan section of the Plan is a public
  document.
  
• The SOP (Standard Operating Procedure) section
  is not intended for public release, and will
  contain the Contact List, etc.

14
The ECC Concept

• The Sample MSRC Plan contains a concept called
  the ECC, Emergency Communications Coordinator.
  
• An ECC is responsible for coordinating the
  broadcast restoration efforts.
  
• In some markets, an ECC has also been invited
  into the County EOC (Emergency Operation Center)
  to keep officials apprised of the status of
  broadcast stations and how best to deliver their
  messages.
• Most MSRC groups have an ECC Team, and rotate
  this ECC duty among stations.

15
How do we go forward forming a MSRC committee?
16
Create a Committee Chair
Committee Chair Responsibilities
Schedule ongoing meetings. Keep subcommittees a
nd MSRC effort on track. Act as Contact Point f
or members and other MSRC groups.

17
Create Subcommittees
Communication/Agreement Facility TV/Radio/
Cable/Government Contact List
Beta Test
18
Subcommittee 1
Communication/Agreement Subcommittee
Customize the Sample MSRC Plan for implementation
in our market. Create, identify staffing, and c
oordinate training of ECC Team.

19
Subcommittee 2
Facilities Subcommittee
Compile station MSRC checklists (found at
www.mediasecurity.org) Identify resources at each
station
Create Broadcast Restoration Plans
20
Subcommittee 3
Contact List Subcommittee
Compile 24/7 contact list for cable, broadcast,
and government.
Distribute and keep list updated.
21
Subcommittee 4
Beta Test Subcommittee
Design and schedule testing of Plan.
Evaluate test results and recommend Plan
improvements.
22
IMPLEMENT PLAN! Fill Subcommittees before leav
ing.
Set next meeting date.
23
Resources
24
Media Security and Reliability Council
For more information on MSRC www.mediasecurity.o
rg