Google’s New Local & Businesses

1
Googles New Local Businesses

• http//www.zorbis.com/

2
Googles New Local Ratings Costing Businesses
Clicks?

• Googles new decision is to replace its star
  rating system with Zagat scores for local search
  results.
• Last month Google has revealed that Google Places
  is replaced with Google Local
• and Google infused local results and Zagat
  scores
• This is the Googles new approach to local
  business ratings .

http//www.zorbis.com/
3
Google Local And Zagats 30-Point Scale

• Every place you see in Google Local will now be
  scored using Zagats 30-point scale.
• Which tell all about the various aspects of a
  place so you can make the best decisions.

For Example

• A restaurant is great with the food but not great
  in decorations.
• And with Zagat youd see a 26 in Food and an 8 in
  Décor
• So that might be not the best place for a date.

http//www.zorbis.com/
4
A Example Image Of New Scoring System
http//www.zorbis.com/
5
Scores With Multiple Aspects
Overall Scores
http//www.zorbis.com/
6
Google Local Scores
Individual user rating are based on a 0 to 3
point Scale
3 Excellent 2 Very Good 1 Good 0 Poor to Fair
We take these ratings, average them and then
multiply by ten to arrive at average scores
26-30 Extraordinary to perfection 21-25 Very
good to Excellent 16-20 Good to very good
10-15 Fair to good 0-9 Poor to fair
http//www.zorbis.com/
7
Google Zagat System

• Google has thrust the Zagat system across the
  much broader local business search space.
• Since Zagat has joined the Google family.
• Both Google and Zagat teams are working together
  to improve the way you find great local
  information.

http//www.zorbis.com/
8
Get Your Business Found Locally
Zorbis Ensure that your business is found easily
on local search results

• Get complete Google Places profiles
• Participations in local deal programs.
• Local Keyword strategies.
• Improve customer reviews on third-party review
  sites.
• Get more visibility and more customers with
  Zorbis.

http//www.zorbis.com/
9
http//www.zorbis.com/