8 SEO KPIS YOU NEED TO MEASURE YOUR LOCAL SEO CAMPAIGN

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8 SEO KPIS YOU NEED TO MEASURE YOUR LOCAL SEO
CAMPAIGN
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Good SEO work only gets better over time. Its
only search engine tricks that need to keep
changing when the ranking algorithm change.

• Jill Whalen

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What are Local SEO Ranking Factors?
The landscape of local search engine results has
changed a lot over the years. There are a number
of local search ranking factors, and you need to
nail all of them if you want to dominate local
search engines.
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Google My Business (GMB)

• Google My Business is a free tool via Google Maps
  that aims to help local businesses. Thats why
  its essential to set up your GMB listing to get
  your business noticed by search engines and your
  customers.
• What makes this an important local SEO ranking
  factor is that todays search algorithms use
  Google My Business signals such as contact
  information, proximity, categories, and updated
  content to analyse where your local business is
  shown in your area.

• GMB is the first thing that the users will see
  when they search for a business.

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Online Reviews

• Customers will usually read reviews about a
  business before they make a purchase. Therefore,
  when your business has positive reviews,
  customers may view your business as trustworthy
  and legitimate.
• When your business often receives positive
  reviews, Google and other search engines take
  this as a sign that users are pleased with your
  services. And since Google is more user-focused,
  companies with good reviews will be served higher
  on local rankings.

• The local SEO ranking signals consider the
  frequency, diversity, total number, and quality
  of reviews that your business generated.

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Online Citations

• Gone are the days when users relied only on the
  Yellow Pages. Today, we now have online
  citations, the equivalent of Yellow Pages and
  other directories, but this time around, they can
  be found online.Citations are a great way for
  customers and businesses alike, to get quality
  backlinks from legitimate websites. This helps
  the customer find information about you easily
  while it also provides them with consistent data
  when viewing your product or service in question
  online!

• Citations are a great way for customers to get
  reliable information about your business.

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What is an SEO KPI?
An SEO KPI is a metric that can help you measure
how your business performs with an action that
you are taking to grow or improve your business.
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Local Search Rankings

• As most of us know, rankings are important in a
  local SEO campaign because they drive traffic to
  your website. You must keep track of your local
  SEO rankings with tools like Moz Local or
  Brightlocal.
• You also need to track your rankings on search
  engines for the right keywords for your local
  SEO. So, if you see a local SEO keyword that
  youre using ranks first for a specific query on
  search engines, your website traffic will improve
  significantly.

• You need to do this for both organic and paid
  results and monitor changes over specific periods
  to make sure youre getting accurate data for
  your local SEO campaign.

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Local Search Queries

• Another important local SEO KPI is local search
  queries.
• What are local search queries? Local search
  queries are searches that are specifically
  related to a particular geographic location.
• Local search queries can be an excellent way for
  businesses to get found by potential customers
  searching for what they offer in their area.

• If youre a business that relies on local
  customers, optimising your website and online
  presence for local search queries can be a great
  way to increase your visibility and attract new
  business.

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Citations and Local Listings

• Citations and local listings are significant
  factors in your local SEO campaign and play a
  vital role to your local SEO ranking well.
• Citations are any mention of your business,
  including online listings, directories, or
  reviews. They can help your business rank in
  local search results and contribute to your
  overall online authority.

• Local listings are where potential customers can
  find information about your business on various
  directories like Google My Business, Yelp,
  Foursquare, or physical directories like the
  Yellow Pages.

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Brand Mentions

• Mentions of your brand (i.e., mentions on blogs,
  forums, etc.) are significant indicators of how
  visible your business is online when it comes to
  local SEO. Keep track of these mentions because
  they can impact your local SEO rankings.
• An effective way for consumers to mention your
  brand is to give them a reason to do so.
  Incentivise your customers with rewards for
  mentioning your brand on social media or in
  real-life conversations.

• One way to get people talking about you is by
  creating exciting and engaging content. This
  could be blog posts, videos, infographics, or
  even exciting tweets and Facebook posts.

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Website Traffic

• Website traffic is the number of visitors your
  website receives in a given time. ?Your site will
  appear high in search engine results if you have
  high traffic numbers. ?That means people can find
  you without you advertising or investing in
  online ads.
• By tracking website traffic, local businesses can
  change their marketing strategies and website
  design to attract more visitors.

• Website traffic is substantial because it allows
  businesses to gauge the effectiveness of their
  local SEO marketing campaigns and website design.

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Boos your Conversion Rate

• Conversion rate is the percentage of website
  visitors who complete the desired action, such as
  filling out a form or making a purchase. Its
  important to track conversion rates to see how
  well your website is performing and to identify
  areas where you can improve.
• You can use Google Analytics to track how many
  people are converting after visiting your website.

• Your conversion rate is a good indicator of how
  well your website performs and can say a lot
  about your local SEO strategy.

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Customer Satisfaction

• Conversion rate is the percentage of website
  visitors who customer satisfaction is a critical
  KPI for local businesses. You can use surveys or
  customer interviews to measure customer
  satisfaction. Google Reviews is also an excellent
  way to measure this.
• This feedback can be positive or negative, and it
  can help other potential customers decide whether
  to use a particular business.

• Google Reviews are a way for customers to leave
  feedback about their experiences with a business.

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• These 8 local SEO KPIs are an excellent
  foundation for measuring your local SEO
  performance. Of course, every business is
  different, so youll need to tailor your KPIs to
  fit your specific needs. But if youre not sure
  where to start, these 8 KPIs are a great place.

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Do you need help with your local SEO? Evolving
Digital can help.
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Questions?
You can email us at hello_at_evolvingdigital.com.au
Visit us www.evolvingdigital.com.auTel 1300
070 943
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