6 Mistakes You Must Avoid With Your Email Call To Action

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6 Mistakes You Must Avoid With Your Email Call To
Action
By Alphasandesh.com
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Initiation

• Call to action is an element of email marketing
  campaign that attracts, convince or else requests
  a website visitor to take a particular action.
  This action can refer to making a purchase,
  asking for more information and signing-up for
  newsletters.

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Mistakes that should be avoided while making call
to action

• Here are some common mistakes which you should
  avoid while making your call to action
• Do not offer things which you cannot deliver
• Making your call to action difficult to find
• Making use of indistinct and reflexive language
• You are not being definite
• Not providing the receiver with an exact reason
  to take action
• Not developing a sense of importance

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Do not offer things which you cannot deliver

• When visitors first see your call to action, you
  clearly want to get them to go on to your
  website's landing page. So how will you do that?
  You make use of words like free, awesome deal and
  super. Do not boast about things which you cannot
  brag about. It deteriorates your trustworthiness
  and makes traffic disturbed.

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Making your call to action difficult to find

• It is not adequate to be intrepid in color you
  have to be big, as well. That means your call to
  action should be big enough to be seen evidently
  so visitors are not left searching for your
  button or not even realizing there is a button to
  click in the first place.

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Making use of indistinct or reflexive language

• Do you think that your visitors are dumb? No,
  they are not! They are just really busy, and
  multi-tasking that they do not have time to go
  through indistinct language and understand what
  you want them to do. It is up to you to ask them
  just what you want them to do by using strong and
  energetic language.

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You are not being definite

• What clear action do you want your website
  viewers to take? When you deliver an email,
  what's that you want your recipient to do? Would
  you like to send them an offer now? Want them to
  sign-up? Just state clearly what specific action
  you want them to take and be definite in your
  call to action.

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Not providing the receiver with an exact reason
to take action

• You may have a great reason, but that is not
  sufficient to make sure that people will take
  action. You will still need to let recipients
  know what they would gain by taking action.
  Illustrate them the real difference they can make
  by clicking on your link.

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Not developing a sense of importance

• You have to compel people to take action now
  because if they do not do it now, they will not
  do it afterward. Developing a sense of importance
  with your call to action is necessary. Motivate
  them to act now. Clarify why time is valuable.

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Conclusion

• Thus, calls to action are crucially important as
  they give a fast and easy means for users to
  convert. Make sure that the process is as simple
  and suitable as possible because it will prevent
  customers from discarding a purchase.

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• Alphasandesh offers bulk email marketing
  services. For more information feel free to visit
  www.alphasandesh.com

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