8 Most Expensive AdWords Mistakes Which You Need to Avoid

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8 Most Expensive AdWords Mistakes Which You Need
to Avoid

• By www.ppcadsmanagement.com

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Google AdWords

• Most of the business owners are investing
  in Google AdWords campaign with an objective to
  get leads thereby experiencing maximum return on
  investment. But most of the cases their
  advertising dollars gets wasted due to some worst
  mistakes committed by their advertisers.

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Here you will get the list of some common AdWords
mistakes which you need to avoid

• Mistake 1 Preparing a Long List of Keywords
• You need to keep one thing in mind that PPC
  is not a free service so whatever keywords you
  are choosing for your campaign must be relevant
  to your business and target the most potential
  traffic to increase conversion.

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Mistake2 Single Ad Group

• Placing all the keywords in a single ad
  group is one of the big mistakes made by the
  advertisers. Try to create several ad groups and
  place targeted keywords under each group to reach
  your target market.

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Mistake3 Fails to Write a Compelling Ad Copy

• If you want to generate clicks then you need
  to write a relevant ad copy with proper usage of
  targeted keywords. You can create two to three
  version of your ad copy simultaneously but Google
  will give importance to ads with high CTR.

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Mistake4 Using Landing Page as your Home Page

• Dont use home page as your landing page in
  your Google AdWords pay per click campaign. Try
  to create separate relevant landing pages for
  each product and services you are providing so
  that your visitors dont get confused after
  entering into your page.

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Mistake5 Excessive Use of Broad Match

• Broad match increase the chance of getting
  irrelevant clicks. So you need to reduce the use
  of broad match thereby increasing the use of
  exact and phrase match.

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Mistake6 Avoiding Negative Keywords

• Negative keyword checks the display of your
  advertisement on irrelevant search terms. Suppose
  if you are proving any paid service then you can
  add the term free in the list of negative
  keywords and as a result your ads will not be
  displayed if anyone looking for free services.

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Mistake7 Fails to Add Call to Action

• Dont forget to add call to action to your
  landing page. Try to insist your visitors to take
  the desired actions by adding strong, clear and
  prominent CTA.
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Mistake8 Not Tracking Results

• You need to keep an eye on your Google
  Analytics in order to measure your campaign
  performance. It will give you an idea that which
  keywords are effective enough to generate leads
  and which are not. You can also remove those
  useless keywords from your campaign thereby
  saving your ads from getting irrelevant clicks.

A pay per click consultant must avoid the
mistakes mentioned here in order to save the
advertising dollars.
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