5 Email Whitelisting Best Practices

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5 Email Whitelisting Best Practices

• By Alphasandesh.com

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Initiation

• Every successful email marketer understands that
  how significant it is to be on internet service
  providers whitelists. To make it simpler,
  whitelisting is significantly the reverse of
  blacklisting or verified spam. Messages are more
  probable to get delivered to the inbox rather
  than going to the spam folder or being blocked.

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Email whitelisting tips

• Not all email service providers are identical,
  usually lower the cost, the higher they have to
  mound it to reimburse. To get the quantity,
  generally less scrutiny is placed on verifying
  the email opt-in status and the probability of
  email blacklisting increases.
• Here are some email whitelisting best practices
  which will be really helpful in growing your
  business.
• Find out delivery issues
• Make modifications
• Must use email feedback loop
• Clean your email list

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Find out delivery issues

• If you think about changing your email service
  provider, first find out any present delivery
  issues and ensure you do not take them with you
  to the new service provider. Be ready for primary
  email delivery challenges, and look forward for
  proving your reputation as a good email sender to
  both your new email service provider and the ISPs
  it will whitelist you with.

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Make modifications

• It is better to get whitelisted than not, but if
  you are turned down or eliminated, it is not the
  end of the world. Generally, it is due to your
  reputation has taken a few hits, probably from
  too many complaints. Make a few modifications to
  bring the amount of complaint down and clean up
  your status, then try once more.

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Must use email feedback loop

• One benefit of being whitelisted is to include
  your emails in the feedback loop. Some internet
  service providers yet offer email feedback loop
  to senders who are not presently on the whitelist
  or whose requests were denied.

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Clean your email list

• If you overlook the whitelist application, be
  sure to use the data of feedback loops to
   eliminate complainers and clean up your email
  list and reputation before you attempt again. The
  issues that caused you to overlook your
  application highlight the modifications you
  should make to enhance your reputation.

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Conclusion

• Therefore, whitelisting should not be seen from a
  deliverability point of view, it should also be
  seen as a chance to become a credible member of a
  user's network. If you have some more ideas on
  whitelisting, then you can share in comment box.

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