How will a digital marketing company in Hyderabad improve the email open rates?

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How will a digital marketing company in
Hyderabad improve the email open rates?

• Emails are something considered to be
  old-fashioned, but they can never go old
  when it comes to reaching the target audience.
  You might be thinking about what these email
  open rates are, then we will explain to
  you, but before that, a digital marketing
  company in Hyderabad will focus on creating a
  perfect email that will ensure that the user will
  like it and open the email to open it.
• An email open rate shows the number of
  subscribers who open a particular email that
  was sent by a business compared with the total
  number of subscribers that exist in the business
  email list. So, with this email open rate count,
  any business can get an overview of how well the
  email marketing strategy is working and how much
  attention are the sent emails gaining. If this is
  not in line, then digital marketers will check
  if the email campaign strategy needs to be
  changed.
• Now let us quickly look at how the email open
  rates can be improved.
• By keeping the email list fresh Digital
  marketers will read and analyze the email
  subscriber list and look if the subscribers
  still want to hear from them or not. So, they
  will keep the list afresh by removing inactive
  subscribers who are not engaging with any email
  from the past 6 months. This will make the email
  list have only the needed and the right kind of
  audience.
• Effective subject lines Subject lines must be
  eye-catchy, as that is what is visible in the
  user's email inbox. So, digital marketers will
  create a subject line in such a way that the
  user opens the email which gives effective
  results. The main concept of creating an
  effective subject line is to attract the
  users and make them open the email that was
  sent.
• Avoid spam filters Even the best emails
  might sometimes end up in the spam folder.
  To avoid that, there are certain practices
  that digital marketers will follow to keep
  the emails from falling into the spam folder.

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• They ensure that all the recipients have opted-in
  to receive the emails.
• Sending email campaigns from a good IP address.
• Sending mails only through verified domains.
• Use merge tags to personalise the "To" field of
  the email campaign.
• Showing the subscribers how to turn the emails
  into a whitelist and ask them to add the brand's
  email to their address book.
• Avoid spam kinds of words.
• Not using deceptive subject lines.
• Including the brands or the business location.
• Including an easy way for subscribers to
  unsubscribe from the emails.
• In this way, the email open rate of any
  brand's email campaign can be improved and
  show effective results.