Matakuliah : G1184 Travel Management Tahun : 2005 Pertemuan ke-: 13 Chapter 1-4 (Power Point 13.1)

1
Matakuliah G1184 Travel ManagementTahun
2005Pertemuan ke- 13Chapter 1-4

(Power Point
13.1)

• Pokok Bahasan
• Ch 1 Tourists and Tourism
• Ch 2 Intermediaries
• Ch 3 The Business of Tour Operations
• Ch 4 Putting the Package Together

2

• 
  (Power Point 13.2)
• Ancillary products sold by tour operators
• Visas -
  Excursions
• Insurance -
  Car/Bike hire
• Travellers cheques - Ski equipment
• Foreign exchange - Sports
  facilities/equipment
• Car parking at airport - Taxi to
  airport
• Seats at events - Discounted
  coach/rail fares
• Travel goods - Domestic
  air tickets
• - Hotel rooms at airport - Car hire
  

3

• 
  (Power Point 13.3)
• When a travel agent agrees to sell a tour
  operators proucts, an agency agreement will be
  drawn up, setting out the formal relationship
  between the two sides.
• The average payment will be about 10 of the
  holiday cost, or even bigger payment (overrides)
  for bulk sales.

4

• 
  (Power Point 13.4)
• To enable travel agents to sell their products,
  tour operators have to supply them with regular
  brochure deliveries and an efficient reservations
  system, and even account managers for biggest
  agents.

5

• 
  (Power Point 13.5)
• Steps taken by small tour operators to
  encourage sales by travel agents
• Offer incentives like shopping vouchers
• Offer discounted holidays (often 2 for the price
  of 1)
• Educational trips for their staff
• Offer agencies higher commission if they would
  agree not to rack rival products

6

• 
  (Power Point 13.6)
• A monopoly exists when
• There is only one business organisation
• Its demand curve matches the industrys demand
  curve
• The business is able to set prices fo the market
• Barries prevent new, competing businesses from
  entering the market
• There is little need for branding or advertising
  because the firm is producing a single product

7

• 
  (Power Point 13.7)
• Parts of a tour operating company
• Managing director
• Accounts department
• Administration department
• Reservations department
• Sales and marketing department
• Overseas department

8

• 
  (Power Point 13.8)
• Private sector support services include
• - airports and ports
• - guide and timetable
  publishers
• - insurance companies
• - banks
• - travel trade press
• - guides
• - meet and greet services
• - marketing companies
• - computer services

9

• 
  (Power Point 13.9)
• Public sector support services include
• - airports and ports
• - passport and visa offices
• - health and immunisation centers
• - national tourist offices
• - regional tourist boards
• - tourist information centers
• - education and training providers