Nicole Vanderbilt

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Nicole Vanderbilt VP, International Digiworld 20
November 2008
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What I am Going to Talk about Today

• Social Networking in a Wider Context
• Social Networking in Depth
• The Bebo Approach

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Social Networking in a Wider Context
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Things move fast in the world of technology
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Even recently created visions of the future get
outdated quickly
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Social Wave
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Implications of the Database of Connections

• Social graph
• New type of ad opportunities
• Truly shared online experiences

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Social Networking in Depth
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Evolution
Mainstream
Early adopter
Source Microsoft MTV Microsoft
global youth study
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Social Networking Uses
60.5 comment blog sites
58 stay in contact with existing friends
55 upload to photo sharing
83 watch video clips
42 meet new friends
42 upload video clips
77 read blogs
18 Dating
44 write a blog
Universal McCann Social Media Tracker - Next
Thing Now Study, 2008
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The Bebo Approach
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The Bebo Position
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The Bebo Audience Generation Y
Reynol Junco and Jeanna Mastrodicasa - survey of
7,705 college students in the US
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Delivering on this Promise... just some examples
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Delivering on the Promise to Advertisers
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• Bebo Video

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Thank you. Nicole_at_beboinc.com
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Entertainment Originals and Partners
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Communication Online

• 99 email
• 82 IM
• 58 social network
• 51 VOIP

Universal McCann Social Media Tracker - Next
Thing Now Study, 2008