Using your personal Blog to promote your corporate mission

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Using your personal Blog to promote your
corporate mission

Presented by Donato Diorio Founder
CEO Broadlook Technologies
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Questions, who
Is curious about blogging? Wants to blog? Has
a blog? Wants more visitors to your blog?
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Benefits of blogging

• Creative outlet
• Writing down thoughts
• Personal promotion
• Networking
• Promote corporate mission
• Speaking opportunities

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Blogging is
Having a voice on the Internet
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What is the Internet?
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17.4 Million Company Websites (2007)
17.4
15.8
14.4
12.6
10.9
9.5
Millions of Co.
2002
2003
2004
2005
2007
2006
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Whats on the Internet?

• 100K Associations (member directories)
• 6,000 Chambers of Commerce
• Most Banks, Credit Unions Hospitals
• 200,000 Independently Built Lists
• 6,000 Job Boards
• 3 Million Job Postings
• 100,000 Trade Shows
• 1,000s of Find an Agent Pages
• Business Networking Sites

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Getting started blogging(technology doesnt
matter)

• www.wordpress.com (my favorite)
• www.typepad.com
• www.blogger.com (google)

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5 minute sign up
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Components of a good blog

• Mission
• Content, content, content
• Blogroll
• Easy sign up
• Archives
• Comments
• RSS feed
• Back links.

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Understanding the blogosphere4 basic types of
blogs
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Type 1 Re-posting content
Easiest to get started Does not require you to
write Great for avid readers 2-3 x per week
commitment.
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Type 2 Content reviews
Easy to get started Requires minimal
writing Great for natural critics 2-3 x per week
commitment.
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Type 3 Guest Bloggers
Great for natural networkers Will require you to
occasionally write Works well in niches (i.e.
recruitment) Helps build a stronger network Great
to start with friends.
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Type 4 Original Content
Larger time commitment Will require you to
write 1-2x per week commitment Greatest potential
for branding Greatest potential for
syndication Long term strategy.
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Branding your blog
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Seth Godin
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My blog www.iDonato.com
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Planning to blog

• Define your mission
• Pick a blog name
• Decide what type of blog you want
• Commit to a frequency
• Choose your sacred time.

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Promoting your blog

• Blog search engines (technorati, google)
• Blog promotion services (feedster, zimbio)
• Social Networks (linkedIN, Ning)
• Get on the Blogrolls!

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Posting without selling

• Dont make it part of your company site
• Company/product is NOT central topic
• Single explicit mention per post
• 2-3 implicit mentions per post.

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Questions?
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Connect with Donato
Email ddiorio_at_broadlook.comLinkedIN
www.linkedIN.com/in/donatodiorioBlog
www.iDonato.com
Copies of presentation jknoeck_at_broadlook.com