9 Questions to Ask Before Investing in a Magento Product Designer Tool

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9 Questions to Ask Before Investing in a Magento
Product Designer Tool
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With the evolution happening in the printing
industry, it is no more dependent on offset or
physical stores. The way the printing industry is
growing after stepping onto the digital platform,
its potential seems endless. Talking about its
adoption, people are loving the way it provides
the freedom to apply their own creative ideas on
the products of their choice. Here are some of
the stats that corroborate my statement. If we
look at numbers of 2013, the digital print market
was worth 120.9 billion which is gradually
increasing and is foreseen to experience 225 of
massive growth jump by 2024. On the other side,
the popularity of Magento is growing as Magento
2.0 is creating a lot of buzz in the market. You
can refer to the below graph
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Now, when you create a blend of these two great
phenomenons together, it can be a win-win
solution for your business. However, before
opting to buy a Magento product designer tool,
make sure you do your homework! Note down the
below questions to ask before investing in the
Magento Product Design Tool. Question 1 Can my
customers attain a fully responsive mobile
experience? You are buying a solution which will
contribute to your business success. Hence, this
should be the very first question you should be
asking your Web to print vendor. Even Google is
prioritizing the mobile-first experience for its
users. A research study states that 84 of users
experienced difficulty in completing transactions
on mobile. Such an incredibly huge number! I mean
what if even half of these users were provided
with streamlined mobile experience?
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There is a huge opportunity for the vendors to
generate an ample amount of revenue from it. In a
present scenario, when users prefer to do their
smallest tasks on mobile and tablets, make sure
that your designer tool is mobile-friendly. Quest
ion 2 Does my store support SEO Features? I
cannot stress enough on the SEO point of view. If
there is no visibility of your printing e-store,
then it wont drive any traffic hence no
profits. The success of any digital store is
dependent on the traffic coming from the web.
Therefore, it is a must that the product designer
tool you are integrating on your store should
support the SEO features. Make sure that they
provide the option to add your targeted keywords,
SEO title, meta descriptions, etc. All these SEO
practices will enhance your digital presence
making the store link clickable and your product
more appealing.
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Question 3 Are there enough options available
for customization? The Magento Product Designer
Tool you want to integrate to your store needs to
be interactive. The key benefit of the product
designer tool is that your customers are able to
create and design their own choice of products.
It encourages them to buy the products promptly.
It gives them the freedom to create a
personalized design, which is not available on
the internet. In such cases, it is important that
the tool provides enough features for the
customizations. For example, Custom design
templates, Multiple Design Areas, Customizable
Cliparts and more. The more customization your
offer the more customers you satisfy. Question
4 Will the platform provide a quick smooth
experience to my customers?
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In the field of E-commerce, it is utmost
important that you value your customers time. No
one likes to wait! If the URL of your website
doesnt load in 2-3 seconds, there are higher
chances that customers would close the window and
click another result from Google. Similarly, it
is essential that the tool you choose provides a
quick and hassle-free experience. Especially,
when it comes to Magento platform which is known
for its high-tech speedy performance. The key
here is to find a suitable tool which supports
the high-speed concerns and easily integrates
with your eCommerce website. Question 5 Can I
add Images from Social Media to give more options
to my customers? In the field of customization,
customers choice is everything. They will want
to add their favorite image of Captain Marvel. Or
they would want to add their own pictures on the
products. So, if your designing tool doesnt
offer multiple image upload option, then it might
not be able to offer the experience you actually
wanted. And results?
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Cart abandonment, lower sales, limited revenue.
The best option to fulfill such requirements is
to have social media integration feature in your
product designer tool. This way, your customers
would be able to select pictures from their own
timeline. Question 6 Can I eliminate the hustle
of gathering various print ready file at one
place? You as a store owner have the most
important task of gathering all print-ready files
of the orders, send them for the printing, and
ship on time to the respective customers. So,
before you select the Product Designer Tool, make
sure that you ask for the solution to this
problem in your Demo session. In one such Magento
Product designer extension, there is a
Cross-Platform called Hot Folder. Its a desktop
application which enables store owners to
download all the placed orders through the tool.
It fetches the images which are print-ready with
all the order details making it easier for you to
manage the orders.
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Question 7 Will my customers be able to give and
read Reviews Ratings? Half of your sales cycle
is dependent on reviews. Because feedback is an
essential part of any web to print or eCommerce
site. This way, you can get to know what your
customers like about your products, and what
other things they look forward to from your
product. Therefore, make sure you are providing
your customers with a place to tell their
experience. Question 8 Can my customers save
designs, track orders or re-order previous
products? This is one of the most vital features
for any of the web to print store nowadays. Your
customers would be able to create their designs
and save them if they do not wish to make an
instant purchase out of it.
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There should be a whole different section of My
designs from where your customers can see all
their created, saved, and purchased images.
Tracking orders is also a must-have feature, as
most of the e-commerce vendors are offering it
nowadays. Question 9 Can I manage pricing
operations from the admin? Pricing in the
Magento integrated Designer Tool is a dynamic
process. It is an important feature for both
wholesalers and retailers. They will need to
create different pricing settings. An ideal
Magento product designer tool must enable you to
do it from the admin panel. You can offer them
various type of pricing structures like
promotional pricing, group pricing, discounts,
price per image, coupon codes and more.
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Conclusion To lay a successful web to print
store, think from the users point of view. What
features they would prefer which helps them to
craft a piece of art they actually want to create
buy. We have gathered the above questions based
on the responses we received from e-store owners
using a product designer tool.
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