The Primary, or Main Listing, is the free White Page

1
Ordering and Billing ForumDirectory Services
Sub-committee (DSC)

• Directory Listing Overview
• February 11th, 2002

2
Presentation Approach

• Walk thru presentation
• At key points, providers may add explanatory
  comments
• Question Answers
• 1st Step continue discussions at OBF
• Begin discussion with providers
• Resolve needs as market evolves

3
Scope

• This document has been developed in an effort to
  provide a high level description, and initiate
  discussion about Directory Listings.
• It is important to remember that each Provider
  has its own specific set of rules and
  terminology for Directory Listings. Provider
  specific rules can be found at each Providers
  web site and the URLs are listed at the end of
  this document.

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Scope continued

• It is critical that directory-listing information
  is accurate. Directories only publish once a
  year.
• Information services DA 411 / NDA, Secondary
  Lists are all impacted by inaccurate listing data
• It is self propagating data is shared
  inaccurate data will be stored by other
  providers

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• Types of Providers
• ILEC Incumbent Local Exchange Carrier
• The carrier providing the connection to the end
  users premise and access to the long distance
  network prior to the introduction of local
  competition. The established Regional Bell
  Operating Company or independent telephone
  company.

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Types of Providers

• CLEC Competitive Local Exchange Carrier
• A carrier, other than the ILEC, providing the
  connection to the end user premises and access to
  the long distance network in an area where local
  competition has been introduced.
• DSP Directory Service Provider
• Responsible for housing and distributing
  directory information that feeds local and
  national Directory Assistance and the directory
  publishers.

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What is a listing?(Besides Name, Address TN)

• Phone Books White, Yellow, Blue
• Directory Assistance (DA)
• Today, OBF defines the provisioning process of
  listings between CLEC-ILEC

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Listing Styles - Straightline
Straightline
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Listing Styles SLU Simple Caption
SLU
Simple Caption
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Listing Styles Caption
Caption
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Listing Terminology

• Primary Listing
• The Primary, or Main Listing, is the free White
  Pages listing that each customer receives. There
  is only one Primary/Main Listing for each
  account.

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Terminology continued

• Additional Listing
• This would be a listing in addition to the
  Primary or Main Listing.
• H R Sock is the Primary Listing, appearing in
  the H section of the white pages.
• An additional listing could also list them under
  the S section of the white pages, Sock H
  R(charges apply)

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Terminology continued

• Classification of Listing
• Local or Foreign
• Business Residence
• Foreign Listing
• This is a listing appearing in a directory other
  than the customers primary directory. Customer
  has service in Dallas TX, and wants a listing to
  appear in the Houston TX directory also. This is
  a foreign listing. (charges apply)

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Terminology continued

• Cross Reference Listing
• Listing which refers someone to another way this
  customer could be listed. The cross-reference
  listing will not contain a telephone number, but
  will refer the person looking to another section
  in the directory.
• Green Mountain Falls Town Government.See
  Government Section
• Galaxy Lighting.See New Galaxy Lighting Inc
• (charges apply)
• Alternate Call Listing
• Provides another number to call if the Primary
  number doesnt answer.
• If Busy Call.xxx-xxxx
• After Hours Callxxx-xxxx
• (charges apply)
• Other types apply

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Listing Data Flow

• The CLEC submits their service order to either
  the Telco or, where applicable, stand-alone
  directory listings may be submitted directly to
  the organization who maintains the white page
  data base.
• After the listing information has been loaded
  into the white page listing data base, it is fed
  to various downstream systems on a nightly basis.

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Listing Data Flow
Telco
CLEC Service Order
Resale
Where Applicable
WP Listing Data Base
Updates
Directory Assistance
White Page Publishing
Yellow Page Sales/Pub
Directory Delivery
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CLEC migration

• Losing LSP should provide listing data to New
  LSP. The New LSP issues DL order to DSP
• The DSP provisions the listing and provides
  confirmation back to the Winning LSP
• The losing LSP must make sure its records have
  been updated and may need to provide a
  disconnect of listings to the DSP.

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Service Address

• The end users service address is key to many
  directory services
• Helps determine directory scoping, either
  directly or indirectly by helping to derive a
  geocode
• Serves as the default address for publication and
  directory assistance when none is provided and
  address omission is not requested
• Provides additional searching criteria for
  directory assistance when a major discrepancy
  exists between the listed and service address or
  the listed address is omitted
• Serves as the default address for directory
  delivery when none is provided by the end user
• May be used as an extraction criterion from
  listing databases when community directories are
  published, or listing data is sold to 3rd parties
  such as independent publishers or alternate
  directory assistance providers
• Currently, the minimal service address consists
  of street name (SASN), locality (CITY), state
  (STATE), and ZIP Code (ZIP).

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Directory Scoping

• Scoping is the process of pre-assigning
  directory listings to one or more listing
  products
• Listing products include the following
• Primary White Pages directory (to be in)
• Primary Yellow Pages directory
• Secondary directories, generally adjacent to the
  primary directory
• Directory Assistance databases (sometimes called
  reprints), which generally cover more than one
  white pages area
• Directory Delivery (to receive), typically for
  main listings only
• Factors included in scoping algorithms include
• Land-line rate center or wire center,
  traditionally derived from NPA-NXX
• Service Address Locality (city and state)
• Service Address ZIP Code
• Geocode (latitude and longitude) of Service
  Address, typically derived with the help of 3rd
  party software using data from the United States
  Postal Service
• For Foreign listings, the name of the directory
  or section requested by the end user to be in
• For delivery, the name of the directory requested
  by the end user to receive

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Directory Closing

• Directory Close Date
•  A Directory Close Date for white page listings
  is established for each Directory to ensure that
  customer listings are processed in a controllable
  and timely manner, permitting the careful review
  of all listings and the clearing of error reports
  and close reports prior to publishing the new
  directory. The publisher will accept listings,
  but any listing or change received after the
  directory closing date, will not appear the next
  addition of the directory. It will appear the
  following year.
• Advance List
• Some companies will accept advance list
  directory orders. If it is known, that service
  will be installed or changed, after the
  directory closing date, an advance listed order
  will be accepted

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Directory Assistance (DA)

• Directory Assistance platforms typically store a
  copy of all listings for their own use in
  providing 411 or similar service
• Typically on a nightly basis, DA received updates
  from a directory listing database or similar data
  store within the DSP company. The updates reflect
  order activity and other changes since the last
  update. Typically, updates are not made directly
  at the DA database.
• The upstream data store typically validates,
  corrects, supplements, and scopes the listings to
  the appropriate white pages and directory
  assistance products. Generally, it may also
  collate complex listings into caption and SLU
  sets for directory assistance.
• Listing type (LTY) is the principal factor in
  determining whether the listing is sent to the DA
  database at all and what its disposition is
  within DA service.

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Upper and Lower Case Usage in Listings
All listing elements on the Directory Listing
(DL) Form are to be provided in upper and lower
case as the listing should appear in a directory
and on directory assistance. Examples showing
upper and lower case in listing elements
are McDonald James AAA Travel Agency J C
Penney Co IWidgets Inc VanDerLinden
John OLeary Blvd Rue da la Paix Ave
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Directory Delivery

• Directory delivery is the process of getting
  printed directories to end users
• Directory delivery is typically done under 3
  circumstances
• Annually, as the directory is published
• When an end user gets new service or moves to a
  new location in a different directory area
• When an end user requests more or new directories
• Directories may be hand-delivered (by vehicle) or
  mailed at the publishers discretion in each of
  the above scenarios
• Directory delivery is typically outsourced.
  Subsequent delivery requests and/or requests for
  directories other than the ones the end user is
  scoped to may be handled by the outsourced vendor
• Practices vary from publisher to publisher on how
  directory delivery is requested and whether
  foreign delivery requests are honored

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OBF Processes

• Within the LSOG
• Multiple Practices MAY have benefit to WSP
• 120 Pre-Order
• 122 Customer Service
• 071 Local Service Request
• 072 End User
• 102 Directory Listing
• 109 Directory Completion
• 123 Local Service Resp/Completion
• 111 Listing Reconciliation
• 121 Provider Notification
• 124 Loss Alert/Transition Information
• Applicability of practices needs to be further
  discussed based on business need

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LSOG Version

• Issues are brought to OBF
• If Issue is accepted, it is worked until
  resolution
• Completed Issues are bundled into an LSOG version
• Interfaces are based on LSOG version
• Providers may offer additional functionality

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Directory Change Request (DCR)

• A CLEC customer may request a change to their
  listing by either
• Contacting their directory advertising account
  executive who will forward the request to the
  end-users local service provider or
• Contacting their local service provider directly.
• The CLEC will then submit the listing change
  request through the normal procedures to the
  Telco/Publisher for the updated information to
  appear in DA and the directory.

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Directory Change Request
CLEC Customer
Telco/Publisher
Request Listing Change
CLEC
Listing Service Order
Request Listing Change
Directory Advertising Account Executive (Local
or National)
Book on the Street
Directory Change Request
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Certified Marketing Representation (CMR) Ordering
Letter of Authority (LOA)
LSP
CMR
Client/ Customer

• A CMR plays various roles for a client
• They serve as their clients collective voice for
  publishers, LSPs, and CLECs.
• They manage listing information including
  verbiage, caption structure and billing
  information as it relates to the directory
  appearance or the directory assistance database.
• Troubleshoot billing issues and directory
  assistance problems on the clients behalf.

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Regulatory

• Telecom Act 1996
• Local PUC/PSC
• Tariff
• Which regulatory mandates, if any, pertain to
  listings in (wireline-wireless) NP?
• Does Wireless listings qualify for a LML Local
  Main Listing aka Free Main Listing?
• Are there metrics which a DSP must support WSP
  similar to own retail arm?
• Should a WSP be required to provide secondary
  feeds?
• How will market evolve
• books print for a year
• Wireless porting times
• Advertising
• Migrations

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Appendix
31
Support Docs
LEC Web Sites URLs   SBC - Ameritech SNET SWBT
PacBell Nevada Bell All of these LECs web sites
are located at https//clec.sbc.com Verizon
- Bell Atlantic North Bell Atlantic South
(Verizon East) http//128.11.40.241/wise/index.htm
l GTE (Verizon West) http//128.11.40.241/wise/in
dex.html Bell South http//www.interconnection.bel
lsouth.com Qwest http//www.qwest.com/wholesale/ C
incinnati Bell http//www.cincinnatibell.com  Spri
nt http//www.sprintyp.com