Global Oral Care Market Analysis, Size, Share, Growth & Forecast 2025

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2015 2025
GLOBAL ORAL CARE MARKET FORECAST OPPORTUNITIES
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• Scope of Report
• Product of Interest (POI) Oral Care

The Oral Care market is expected to grow at a
substantial CAGR during the forecast period. With
growing concerns regarding oral hygiene, Oral
Care market has been registering healthy growth
rate over last decade. An increasing number of
companies are launching various new and
innovative products to address demand emanating
from a broad section of consumers. Moreover,
increasing penetration of Oral Care in rural
areas is anticipated to positively influence the
market over the next five years.
Market Segmentation
DISTRIBUTION CHANNEL
PRODUCT

• Toothpaste
• Toothbrush
• Mouth Wash
• Dental Accessories/Ancillaries

• Hypermarkets/Supermarkets
• Convenience Stores
• Retail Pharmacies
• Dental Dispensaries
• Online

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• Table of Contents

S. No. Contents Contents Contents Page No.
1. Product Overview Product Overview Product Overview
2. Research Methodology Research Methodology Research Methodology
3. Impact of COVID-19 on Global Oral Care Market Impact of COVID-19 on Global Oral Care Market Impact of COVID-19 on Global Oral Care Market
4. Executive Summary Executive Summary Executive Summary
5. Voice of Customer Voice of Customer Voice of Customer
6. Global Oral Care Market Outlook Global Oral Care Market Outlook Global Oral Care Market Outlook
6.1. Market Size Forecast Market Size Forecast
6.1.1. By Value
6.2. Market Share Forecast Market Share Forecast
6.2.1. By Product (Toothpaste (Paste, Gels, Powders, Polishes), Toothbrush (Manual, Electric, Battery-Powered, Others), Mouth Wash (Non-medicated, Medicated), Dental Accessories/Ancillaries (Dental Floss, Breath Fresheners, Tongue Scrapers, Dental Water Gels, Others)) By Product (Toothpaste (Paste, Gels, Powders, Polishes), Toothbrush (Manual, Electric, Battery-Powered, Others), Mouth Wash (Non-medicated, Medicated), Dental Accessories/Ancillaries (Dental Floss, Breath Fresheners, Tongue Scrapers, Dental Water Gels, Others))
6.2.2. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online)
6.2.3. By Region (Asia-Pacific, Europe, North America, South America and Middle East Africa) By Region (Asia-Pacific, Europe, North America, South America and Middle East Africa)
6.2.4. By Company (2019)
6.3. Market Attractiveness Index Market Attractiveness Index Market Attractiveness Index
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S. No. Contents Contents Contents Contents Contents Page No.
7. Asia-Pacific Oral Care Market Outlook Asia-Pacific Oral Care Market Outlook Asia-Pacific Oral Care Market Outlook Asia-Pacific Oral Care Market Outlook Asia-Pacific Oral Care Market Outlook
7.1. Market Size Forecast Market Size Forecast Market Size Forecast Market Size Forecast
7.1.1. By Value By Value By Value
7.2. Market Share Forecast Market Share Forecast Market Share Forecast Market Share Forecast
7.2.1. By Product By Product By Product
7.2.2. By Distribution Channel By Distribution Channel By Distribution Channel
7.2.3. By Country (China, India, Japan, Australia, South Korea) By Country (China, India, Japan, Australia, South Korea) By Country (China, India, Japan, Australia, South Korea)
7.3. Asia-Pacific Country Analysis Asia-Pacific Country Analysis Asia-Pacific Country Analysis Asia-Pacific Country Analysis
7.3.1. China Oral Care Market Outlook China Oral Care Market Outlook China Oral Care Market Outlook
7.3.1.1. Market Size Forecast Market Size Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share Forecast Market Share Forecast
7.3.1.2.1. By Product
7.3.1.2.2. By Distribution Channel
7.3.2. India Oral Care Market Outlook India Oral Care Market Outlook India Oral Care Market Outlook
7.3.2.1. Market Size Forecast Market Size Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share Forecast Market Share Forecast
7.3.2.2.1. By Product
7.3.2.2.2. By Distribution Channel
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S. No. Contents Contents Contents Contents Contents Page No.
7.3.3. Japan Oral Care Market Outlook Japan Oral Care Market Outlook Japan Oral Care Market Outlook
7.3.3.1. Market Size Forecast Market Size Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share Forecast Market Share Forecast
7.3.3.2.1. By Product
7.3.3.2.2. By Distribution Channel
7.3.4. Australia Oral Care Market Outlook Australia Oral Care Market Outlook Australia Oral Care Market Outlook
7.3.4.1. Market Size Forecast Market Size Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share Forecast Market Share Forecast
7.3.4.2.1. By Product
7.3.4.2.2. By Distribution Channel
7.3.5. South Korea Oral Care Market Outlook South Korea Oral Care Market Outlook South Korea Oral Care Market Outlook
7.3.5.1. Market Size Forecast Market Size Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share Forecast Market Share Forecast
7.3.5.2.1. By Product
7.3.5.2.2. By Distribution Channel
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S. No. Contents Contents Contents Contents Contents Page No.
8. Europe Oral Care Market Outlook Europe Oral Care Market Outlook Europe Oral Care Market Outlook Europe Oral Care Market Outlook Europe Oral Care Market Outlook
8.1. Market Size Forecast Market Size Forecast Market Size Forecast Market Size Forecast
8.1.1. By Value By Value By Value
8.2. Market Share Forecast Market Share Forecast Market Share Forecast Market Share Forecast
8.2.1. By Product By Product By Product
8.2.2. By Distribution Channel By Distribution Channel By Distribution Channel
8.2.3. By Country (France, United Kingdom, Germany, Spain, Italy) By Country (France, United Kingdom, Germany, Spain, Italy) By Country (France, United Kingdom, Germany, Spain, Italy)
8.3. Europe Country Analysis Europe Country Analysis Europe Country Analysis Europe Country Analysis
8.3.1. France Oral Care Market Outlook France Oral Care Market Outlook France Oral Care Market Outlook
8.3.1.1. Market Size Forecast Market Size Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share Forecast Market Share Forecast
8.3.1.2.1. By Product
8.3.1.2.2. By Distribution Channel
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S. No. Contents Contents Contents Contents Contents Page No.
8.3.2. United Kingdom Oral Care Market Outlook United Kingdom Oral Care Market Outlook United Kingdom Oral Care Market Outlook
8.3.2.1. Market Size Forecast Market Size Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share Forecast Market Share Forecast
8.3.2.2.1. By Product
8.3.2.2.2. By Distribution Channel
8.3.3. Germany Oral Care Market Outlook Germany Oral Care Market Outlook Germany Oral Care Market Outlook Germany Oral Care Market Outlook
8.3.3.1. Market Size Forecast Market Size Forecast Market Size Forecast
8.3.3.1.1. By Value By Value
8.3.3.2. Market Share Forecast Market Share Forecast Market Share Forecast
8.3.3.2.1. By Product
8.3.3.2.2. By Distribution Channel
8.3.4. Spain Oral Care Market Outlook Spain Oral Care Market Outlook Spain Oral Care Market Outlook
8.3.4.1. Market Size Forecast Market Size Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share Forecast Market Share Forecast
8.3.4.2.1. By Product
8.3.4.2.2. By Distribution Channel
8.3.5. Italy Oral Care Market Outlook Italy Oral Care Market Outlook Italy Oral Care Market Outlook
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S. No. Contents Contents Contents Contents Contents Page No.
8.3.5.1. Market Size Forecast Market Size Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share Forecast Market Share Forecast
8.3.5.2.1. By Product
8.3.5.2.2. By Distribution Channel
9. North America Oral Care Market Outlook North America Oral Care Market Outlook North America Oral Care Market Outlook North America Oral Care Market Outlook North America Oral Care Market Outlook
9.1. Market Size Forecast Market Size Forecast Market Size Forecast Market Size Forecast
9.1.1. By Value By Value By Value
9.2. Market Share Forecast Market Share Forecast Market Share Forecast Market Share Forecast
9.2.1. By Product By Product By Product
9.2.2. By Distribution Channel By Distribution Channel By Distribution Channel
9.2.3. By Country (United States, Canada, Mexico) By Country (United States, Canada, Mexico) By Country (United States, Canada, Mexico)
9.3. North America Country Analysis North America Country Analysis North America Country Analysis North America Country Analysis
9.3.1. United States Oral Care Market Outlook United States Oral Care Market Outlook United States Oral Care Market Outlook
9.3.1.1. Market Size Forecast Market Size Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share Forecast Market Share Forecast
9.3.1.2.1. By Product
9.3.1.2.2. By Distribution Channel
9.3.2. Canada Oral Care Market Outlook Canada Oral Care Market Outlook Canada Oral Care Market Outlook
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S. No. Contents Contents Contents Contents Contents Page No.
9.3.2.1. Market Size Forecast Market Size Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share Forecast Market Share Forecast
9.3.2.2.1. By Product
9.3.2.2.2. By Distribution Channel
9.3.3. Mexico Oral Care Market Outlook Mexico Oral Care Market Outlook Mexico Oral Care Market Outlook
9.3.3.1. Market Size Forecast Market Size Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share Forecast Market Share Forecast
9.3.3.2.1. By Product
9.3.3.2.2. By Distribution Channel
10. South America Oral Care Market Outlook South America Oral Care Market Outlook South America Oral Care Market Outlook South America Oral Care Market Outlook South America Oral Care Market Outlook
10.1. Market Size Forecast Market Size Forecast Market Size Forecast Market Size Forecast
10.1.1. By Value By Value By Value
10.2. Market Share Forecast Market Share Forecast Market Share Forecast Market Share Forecast
10.2.1. By Product By Product By Product
10.2.2. By Distribution Channel By Distribution Channel By Distribution Channel
10.2.3. By Country (Brazil, Argentina, Colombia) By Country (Brazil, Argentina, Colombia) By Country (Brazil, Argentina, Colombia)
10.3. South America Country Analysis South America Country Analysis South America Country Analysis South America Country Analysis
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S. No. Contents Contents Contents Contents Contents Page No.
10.3.1. Brazil Oral Care Market Outlook Brazil Oral Care Market Outlook Brazil Oral Care Market Outlook
10.3.1.1. Market Size Forecast Market Size Forecast
10.3.1.1.1 By Value
10.3.1.2. Market Share Forecast Market Share Forecast
10.3.1.2.1. By Product
10.3.1.2.2. By Distribution Channel
10.3.2. Argentina Oral Care Market Outlook Argentina Oral Care Market Outlook Argentina Oral Care Market Outlook
10.3.2.1. Market Size Forecast Market Size Forecast
10.3.2.1.1 By Value
10.3.2.2. Market Share Forecast Market Share Forecast
10.3.2.2.1. By Product
10.3.2.2.2. By Distribution Channel
10.3.3. Colombia Oral Care Market Outlook Colombia Oral Care Market Outlook Colombia Oral Care Market Outlook
10.3.3.1. Market Size Forecast Market Size Forecast
10.3.3.1.1 By Value
10.3.3.2. Market Share Forecast Market Share Forecast
10.3.3.2.1. By Product
10.3.2.2.2. By Distribution Channel
11. Middle East Africa Oral Care Market Outlook Middle East Africa Oral Care Market Outlook Middle East Africa Oral Care Market Outlook Middle East Africa Oral Care Market Outlook Middle East Africa Oral Care Market Outlook
11.1. Market Size Forecast Market Size Forecast Market Size Forecast Market Size Forecast
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S. No. Contents Contents Contents Contents Contents Page No.
11.1.1. By Value
11.2. Market Share Forecast Market Share Forecast Market Share Forecast Market Share Forecast
11.2.1. By Product By Product
11.2.2. By Distribution Channel By Distribution Channel
11.2.3. By Country (Saudi Arabia, South Africa, UAE) By Country (Saudi Arabia, South Africa, UAE) By Country (Saudi Arabia, South Africa, UAE)
11.3. Middle East Africa Country Analysis Middle East Africa Country Analysis Middle East Africa Country Analysis
11.3.1. Saudi Arabia Oral Care Market Outlook Saudi Arabia Oral Care Market Outlook Saudi Arabia Oral Care Market Outlook
11.3.1.1. Market Size Forecast Market Size Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share Forecast Market Share Forecast
11.3.1.2.1. By Product
11.3.1.2.2. By Distribution Channel
11.3.2. South Africa Oral Care Market Outlook South Africa Oral Care Market Outlook South Africa Oral Care Market Outlook
11.3.2.1. Market Size Forecast Market Size Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share Forecast Market Share Forecast
11.3.2.2.1. By Product
11.3.2.2.2. By Distribution Channel
11.3.3. UAE Oral Care Market Outlook UAE Oral Care Market Outlook UAE Oral Care Market Outlook
11.3.3.1. Market Size Forecast Market Size Forecast
11.3.3.1.1. By Value
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S. No. Contents Contents Contents Contents Contents Page No.
11.3.3.2. Market Share Forecast Market Share Forecast
11.3.3.2.1. By Product
11.3.3.2.2. By Distribution Channel
12. Market Dynamics Market Dynamics
12.1. Drivers Drivers Drivers Drivers
12.2. Challenges Challenges Challenges Challenges
13. Market Trends Developments Market Trends Developments Market Trends Developments Market Trends Developments Market Trends Developments
14. Pricing Analysis Pricing Analysis Pricing Analysis Pricing Analysis Pricing Analysis
15. Competitive Landscape Competitive Landscape Competitive Landscape Competitive Landscape Competitive Landscape
15.1. Players Profiled Players Profiled Players Profiled Players Profiled
16. Strategic Recommendations Strategic Recommendations Strategic Recommendations Strategic Recommendations Strategic Recommendations Strategic Recommendations
17. About Us Disclaimer About Us Disclaimer About Us Disclaimer About Us Disclaimer About Us Disclaimer About Us Disclaimer
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RESEARCH METHODOLOGY
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• Research Methodology

Market Profiling
Data Analysis
Data Collection
Data Validation
Developing List of Respondents
Formulating Questionnaire
In-depth secondary research was conducted to
determine top players in the global Oral Care
market, overall market size and segmental market
size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about the global Oral Care market.
Data obtained as a result of primary and
secondary research was validated through rigorous
triangulation.
TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
In order to conduct industry experts interviews,
TechSci formulated a detailed discussion guide.
List of industry players and industry specialists
was developed.
Primary Research
Desk Research
Company Analysis

• Recent Developments
• Market Changing Aspects/Dynamics
• Government Policies
• Conclusion

• Market Participants
• Key Strengths

• Identifying Key Opinion Leaders
• Questionnaire Design
• In-depth Interviews

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• Research Methodology

• Baseline Methodology
• Our dedicated team of industry experts has
  monitored and analyzed various aspects of the
  global Oral Care market. The team has analyzed
  the outlook of various segments of this market,
  while considering the major influencing factors
  such as growing concerns regarding oral hygiene.
  The study includes market forecasting, which
  would enable our clients to take better decisions
  while planning their strategy to achieve
  sustainability in the global Oral Care market.
• Methodology Followed for Calculation of Market
  Size
• Market Size by Value Market size, in terms of
  value, for the year 2019 was calculated based on
  information collected through exhaustive
  secondary research and primary surveys, with
  various key opinion leaders/stakeholders, such as
  Oral Care companies, channel partners, market
  influencers end users, industry experts, and
  other industry participants.
• The team interviewed more than 15 20 Oral Care
  companies, 100 120 end users, and 15 20
  industry experts and other value chain
  stakeholders in the global Oral Care market to
  obtain the overall market size from 2015 to 2019,
  which was validated by the Delphi technique.
  Taking standard deviation into consideration, the
  market size was averaged out, to arrive at the
  market size data during 2015-2019.

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• Research Methodology

• Respondents were asked about the current and
  future market growth rates, market shares by
  product, by distribution channel, by region and
  by company. Removing the outlier responses, the
  geometric mean of growth estimates and provider
  wise revenue shares generated across various
  segments were considered, to arrive at the final
  revenue shares. Revenue shares generated across
  various segments were further triangulated from
  other stakeholders.
• Methodology Followed for Calculation of Market
  Shares
• Market shares by product, by distribution
  channel, by region and by company were calculated
  based on the responses received through primary
  surveys with industry experts, in which the
  respondents were asked about the market shares or
  revenue generated from various segments of Oral
  Care markets. The final shares were calculated by
  taking the geometric mean of the responses
  gathered from key opinion leaders after
  eliminating the outliers.
• Methodology Followed for Forecasting
• TechSci Research performed periodical checks on
  data collected through the surveys with logic
  checks and analyzed the survey results in
  SPSS/Tableau Software.
• Data triangulation techniques were applied to
  fill the gaps and to present a more meaningful
  picture of the market. To forecast global Oral
  Care market, TechSci Research used various
  forecast techniques such as
• Moving Average
• Time Series Analysis
• Regression Analysis
• Econometric and Judgmental Analysis

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• Research Methodology

TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective regions. TechSci
Research also used the impact analysis during
short, medium and long term period to estimate
the demand and to reach accurate market numbers.
It should be noted that the figures compiled are
only for the organized market including market
share data. The currency used in the report is
the United States Dollar (USD), with the market
size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
The Procter Gamble Company Unilever PLC Colgate-Palmolive Company GlaxoSmithKline PLC Johnson Johnson Consumer, Inc. Church Dwight Co. LG Corporation Dr. Fresh, LLC Sunstar Suisse SA Lion Corporation Henkel AG Co. KGaA World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines Industry Reports News Dailies Credible Paid Databases
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• Industry Brief

According to TechSci Research report, Global Oral
Care Market By Product (Toothpaste Toothbrush,
Mouth Wash, Dental Accessories/Ancillaries, By
Distribution Channel (Hypermarkets/Supermarkets,
Convenience Stores, Retail Pharmacies, Dental
Dispensaries, Online), By Region, Forecast
Opportunities, 2025, the market is expected to
undergo significant growth rate during the
forecast period owing to the growing awareness
among consumers towards dental hygiene. The
increasing prevalence of dental caries,
periodontal and other dental diseases is one of
the key factors behind the growth of this market.
Furthermore, increasing number of small and
private dental clinics and dental dispensaries
are some other major factors propelling the
growth of oral care market, globally. Various
governments and dentists are also creating
awareness about oral hygiene through different
programs and events. This is a major booster for
the growth of oral care market. Adding to this,
the technological advancement has led to
innovation of new products such as electric
toothbrushes which is gaining huge traction in
the global market. Apart from this, launch of
products like fresh breath strips and chewing
gums are further supporting the growth of global
oral care market. The increasing affordability
and availability of oral care products are
expected to drive the market growth in the coming
year. However, the global oral care market might
also face some major challenges. Lack of
awareness about oral care in rural areas might
limit the growth of this market. Apart from that,
the increasing circulation of counterfeit oral
care products might pose as a greater threat for
manufacturers. The global oral care market is
segmented based on product, distribution channel
and region. Based on product, the market is split
into toothpaste, toothbrush, mouth wash and
dental accessories/ancillaries. Among them, the
toothpaste segment held largest market share in
2019 owing to their high usage across all income
and age groups. The availability of different
forms of toothpaste like pastes, gels, powders
and polishes is further expected to fuel their
demand in the coming years. However, the
toothbrush segment is expected to undergo fastest
growth during the forecast period due to the
launch of advanced products such as electric and
battery-powered toothbrushes which are gaining
huge traction in the global market. Based on
distribution channel, the global oral care market
is segmented into hypermarkets/supermarkets,
convenience stores, retail pharmacies, dental
dispensaries and online. Among these, the
convenience stores segment accounted for largest
market share in 2019 owing to the presence of a
large number of convenience stores around the
world. However, the online segment is anticipated
to witness fastest growth in the coming years
owing to the increasing preference of consumers
to shop online The huge discounts being offered
by various e-commerce sites is also attracting a
lot of consumers, which is driving the segment
growth. Major players operating in the global
oral care market include The Procter Gamble
Company, Unilever PLC, Colgate-Palmolive Company,
GlaxoSmithKline PLC, Johnson Johnson Consumer,
Inc., Church Dwight Co., LG Corporation, Dr.
Fresh, LLC, Sunstar Suisse SA, Lion Corporation
and Henkel AG Co. KGaA. The companies are
launching their own online purchasing portals to
increase their consumer base by offering lower
price on their products. Other key growth
strategies being undertaken by manufacturers
include mergers acquisitions. Region wise,
Asia-Pacific dominated the oral care market in
2019 and is further expected to hold its
dominance during the forecast period, which can
be attributed to high prevalence of dental caries
and other dental diseases in countries such as
India and Malaysia. Apart from this, the rising
geriatric population in the region, which is more
prone to oral problems, is serving as a major
driver for the market growth in Asia-Pacific
region, said Mr. Karan Chechi, Research Director
with TechSci Research, a research based global
management consulting firm.
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• Sample Data - Snapshot

Global Oral Care Market Size, By Value (USD
Million), 2015-2025F
North America Oral Care Market Share, By
Product, By Value, 20152025F
United States Oral Care Market Share, By
Distribution Channel, By Value, 20152025F
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Report Name GLOBAL ORAL CARE MARKET
FORECAST OPPORTUNITIES 2015 2025
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India. TechSci Research provides market research
reports in number of areas to organizations. The
company uses innovative business models that
focus on improving productivity, while ensuring
creation of high-quality reports. The proprietary
forecasting models use various analyses of both
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a state-by-state basis to produce a unique
bottom-up model of a country, regional and
global industry prospects. Combined with the
detailed analysis of company activity and
industry trends, the result is a uniquely rich
evaluation of the opportunities available in the
market.
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