10 UI/UX Strategies To Increase User Engagement For Your Mobile Apps

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10 UI/UX Strategies To Increase User
Engagement For Your Mobile Apps
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INTRODUCTION
In recent days, Mobile devices have become
essential tools for connectivity with several
mobile apps that instill life into the
smartphones. As per a Marketing Charts report.
around 70 of digital media time rises from
mobile apps. Mobile app engagement and mobile app
retention are the two parameters that basically
determine the success of an application. Engagemen
t describes how active users are on the
application whereas Retention describes the
percentage of an apps users who return to that
particular app within three months of the first
session. It is important to note here that each
brand will have an individual definition of
engagement as well as retention, based on the
nature of the app. IndGlobal Digital Pvt. Ltd.-
the best mobile app development company in India
suggests the following effective mobile UX
strategies to increase mobile app engagement and
experience.
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effective Means to enhance the App Engagement
User
Retention 1. Efficient Onboarding Though it seems
simple, yet many of the apps do not initiate an
efficient onboarding process. Make your
onboarding process as intuitive and simple as
possible. The more complex it is to begin using
an app, the more likely users will abandon
it. Here are some methods to simplify the user
onboarding process Reduce the number of steps
that are required to sign up or create an
account. Try implementing multiple registration
options such as login with Facebook or Google,
for example. Introduce the apps functionality
throughout the onboarding experience, but dont
overload users right away. Offer feature
education through action to reveal the primary
gestures as in the app experience.
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2. Make use of Push Notifications in the correct
way
Reports say that users who experience
personalized brand interaction are more likely
to return to an app for more sessions. For
instance, if you enter a physical store and are
not acknowledged, you would be disappointed with
the customer service. An interaction can be kept
as simple as sending a push notification thus
welcoming the users or providing them with the
useful information as they progress through the
app. Successful apps use this type of interaction
by being strategic in how they can reach out to
users to shape up the customer journey. For
example, providing relevant deals based on
location and usage patterns can be an effective
tactic for promoting app sessions. Interacting
with users also holds a good gesture to re-engage
users who dropped out from the conversion funnel.
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3. In-App Messages
If you app experience is in proper alignment with
a users needs and preferences, the more likely
he/she is to continue using the product. In-app
messages are important notifications that can
include information about app issues, payment
failures, or version upgrades. You should ensure
that every message you send will be relevant to
every user and segmenting your audience thus
gives you the ability to ensure that the
information they receive is valuable to them. To
accomplish this, some apps leverage few device
capabilities such as location to target specific
users by tailored messages with real-time
updates and links to personalized content.
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4. Promotion Offers And Incentives
If your business model permits you the ability to
offer your users a reward or loyalty program,
its crucial to capitalize on the opportunity.
These programs not only incentivize users to use
the product or get the service, but also loyalty
programs make them feel significant and vital to
a brand. Apps that use in-app purchasing
(particularly QSR apps) as a monetization model,
will benefit from time-sensitive discounts,
while premium apps can incentivize users along
with usage-based rewards instead of monetary
discounts.
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5. Establish Two-Way Communication
Consumers will always wish to build relationships
with brands, if they feel valued and
appreciated. Therefore, opening a line for
two-way communication is extremely significant.
Receiving your customers feedback helps you
gather information related to the customers
requirements, resolve customer issues, and
improve product functionality over
time. Additionally it helps you to be able to
hear about queries before a negative review is
posted in your online store. Showing prompt
responsiveness and addressing the questions or
concerns will boost your engagement and
retention rates significantly, encouraging long-
term brand loyalty.
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Enhance Mobile App Engagement with The following
UX/Ui Strategies
1. Seamless App Navigation Your users should have
a clear idea about how the apps work or the
different sections, and how to use them when
they open the app. You obviously dont want your
users to spend 10 minutes or so trying to figure
out how to navigate within the sections. Few
basic design tactics, like labeling buttons,
providing clear menu categories etc. can be
helpful. Make sure the navigation buttons are
visible, so that your users dont have to search
for them. Another efficient way to increase
mobile app engagement can be achieved by
including a small tutorial whenever a new user
signs up. The tutorial should be lucid enough to
explain the main functions of the app quickly and
clearly.
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2. Readability
Nowadays People are using mobile devices to check
almost all sorts of content news, magazines,
blogs etc. In response to this, several news
providers like The NY Times, HuffPost, BuzzFeed
offer mobile apps. Medium, which is a content
publishing platform, also is a popular
example. If you plan to include a lot of
text-based content for your app, then you should
put extra attention to readability. As mobile
devices have significantly smaller screens- font
size and spacing that might seem ideal for
bigger screens like on desktops and tablets may
be difficult to read on a mobile screen. So, you
should make sure that the content you are
providing is well-tailored for mobile devices.
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3. Declutter your App
A simpler app UI delivers the best user
experience. App developers often commit the
mistake of incorporating multiple features into
the app. Therefore build mobile apps with any
proficient m obile app development
company, B angalore to make your app
feature-rich, and to ensure that your mobile app
design is minimal and elegant. Also, keep in mind
that mobile screens provide less screen spaces
than tablets or desktops. So, it might not be
possible to display the whole content on your
mobile app.
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4. Keep a shortened onboarding process
After installing any particular app, the users
always want to access it as soon as possible.
And you will have a hard time engaging them if
you bombard them with lengthy forms that itself
will consume more time to fill. Hence, you should
only keep the necessary elements. It is better
to keep the onboarding process as
straightforward and user-friendly to increase
user engagement thus motivating them to ensure
user retention.
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5. Ensure the Design is Responsive
Many mobile phone models exist, with differences
in the resolutions and screen sizes. For
example, The screen of the Galaxy Note 20 is
approximately 1080 x 2400, but the size of the
Samsung Galaxy S20 is nearly 1440 x 3200.
Therefore, your mobile app design has to be
compatible and responsive to all the major range
of mobile devices. Similarly, your m obile app
should be responsive to both iOS and Android
platforms. Ensure your design to be responsive
and compatible on both the platforms unless you
are targeting a specific platform.
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6. Use More Visuals
The users will definitely enjoy a mobile app with
pleasing visuals, elegant aesthetics and bright
color schemes. Therefore, you should try
increasing engagement on your app by instilling
several combinations of colors, textures, visual
art etc. If you wish to add text, make it a small
one as Mobile app screens are not suitable for
large pieces of text. It is always recommended
to take help from any renowned mobile app
development company in bangalore to stick to
light text paired with enhanced visual effects
for the best experience.
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7. Eliminate Long Scroll
If you are planning to offer a lot of reading
content, long scrolls will be convenient. But
make sure that for other aspects your users
don't scroll the screen for extended periods.
Since mobile screens are small, users would not
prefer to lose sight of the information above.
Therefore, keep a limited content on a
screen. You can also divide your content into
different sections and let your customers enjoy
it with lateral scrolling. For instance, if your
customers need to fill a form thats slightly a
long one, you can divide the form into a few
sections, such as Contact Details, Billing
Details, Preferences, etc. This way, the users
will be able to fill one section and then swipe
to move to the next section and again swipe to
come back to the previous section.
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8. Finger-Friendly Buttons for more
convenience and Tap Targets
While accessing a desktop site, the user can
hover very easily over the cursor on a button
and by pressing the left mouse key. But when it
comes to a mobile app, no such mouse cursor is
available and users need to use their thumbs
and/ or fingers to tap the buttons. If your
buttons are very small, they will be difficult
to press, thereby not making up for the desired
user experience. So, keep your buttons as big
and easy to tap. Also, you need to keep the thumb
zone in mind as many users prefer their thumbs
for scrolling and tapping, while holding their
mobile phones with the other hand. Hence, make
sure to place the important buttons and actions
at locations that are easily reachable by the
thumb.
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9. Adhere to the OS-Specific Guidelines

• Android and iOS,the two popular mobile operating
  systems, are entirely different in features like
  content layout, buttons and/or way of
  navigation. Therefore if you try to implement
  Android design guidelines for iOS and vice versa,
  you would b risking the user experience.
• So, it's better to hire android developers
  Bangalore, from a renowned company like
  Indglobal who always stay updated with the
  latest OS design guidelines. Also, mostly try to
  keep things native. You might be able to save
  some time and effor if you go for a hybrid app,
  but you may compromise user experience by doing
  that.
• Stick to the UI kits available for each platform
  to offer unparalleled engagement and experience
  to app users.

, e t
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10. Check for the Loading Speed
While the design may seem appealing for a
particular app to the customers, complex apps
always take much time to load. A research
article by Think with Google presented that
the app bounce rate increases significantly with
every second of dealt in load time. Source
Think with Google If your app takes approximately
1-3 seconds to load, the bounce rate can
increase by 32. The figure skyrockets to almost
123 in case the loading time is 1-10
seconds. So, your UI/UX design should also load
fast apart from being an attractive one in order
to increase the mobile app engagement.
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Closing Thoughts
An app with unique features and functionality
will definitely achieve many downloads. But,
today the goal is not just an app download but
also retaining users to craft brand loyalty. It
is the design and experience that will ensure
that the customers keep using it. Converting
users to loyal, long- term customers help
increase average lifetime value and generate
more revenue for your app. By following the above
mobile UX/UI strategies, you can surely increase
user engagement on any app and ensure that your
application has a profound impact in the highly
competitive app land.
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Thank you