Industrial Design

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Industrial Design

• Department of Mechanical Nuclear Engineering

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What is Industrial Design?

• Prior to 1900s, Industrial Design basically
  didnt exist
• Products created to perform specific function
• Didnt care how it looked as long as it got the
  job done

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What is Industrial Design?

• Originated in Germany in early 1900s
• Architects and engineers
• Emphasis on geometry, precision, simplicity,
  economy in product design
• Form Follows Function architect Louis
  Sullivan
• A products purpose should determine its design

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What is Industrial Design?

• Then came the United States!
• Consumer driven society
• Competition
• Theater designers and artists
• Product tailored to demand of Sales and
  Advertising Departments
• Exterior matters greatly, interior not so much

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Industrial Design Today

• Five goals of Industrial Design
• Utility safe, easy to use,intuitive
• Appearance form, color, etc
• Ease of Maintenance
• Low Cost feature impact
• Communication corporate design philosophy and
  mission
• Source Henry Dreyfuss -1967

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Industrial Design Today

• The professional service of creating and
  developing concepts and specifications that
  optimize the function, value, and appearance of
  products and systems for the mutual benefit of
  both user and manufacturer. Industrial
  Designers Society of America (ISDA)

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Importance of Industrial Design to Products

• All products that are used, operated, or seen by
  people depend critically on Industrial Design for
  commercial success
• Industrial Design
• Ergonomics Aesthetics
• IMAGE!
• Relative importance of ergonomics and aesthetics
  determines value of industrial design

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Ergonomics

• How important is ease of use?
• How important is ease of maintenance?
• How many user interactions are required for the
  products functions?
• How novel are the user interaction needs?
• What are the safety issues?

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Aesthetics

• Is visual product differentiation required?
• How important are pride of ownership, image, and
  fashion?
• Will an aesthetic product motivate the team?

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Product and Brand Identification
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Industrial Design Process

• Determine customer needs
• Generate concepts
• Preliminary refinement
• Final concept selection
• Drawings
• Coordinate with engineering, manufacturing, and
  vendors

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Stages in the Design of a Product

• Sketch
• Detailed rendering
• Foam model (soft model)
• Wood, plastic (hard model)
• Rapid prototype part
• Rapid tooling (RP mold)
• Injection molded parts
• Prototype tooling Soft mold
• Production tooling Hard mold

10 1k 100k
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Industrial Design Is It Worth It?

• Cost
• Direct
• Manufacturing
• Time to market

• Benefits
• Increased appeal
• Increased customer satisfaction
• Increased brand identity
• Increased product differentiation

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How good is the Industrial Design?

• VERY Subjective!
• Ergonomics / user interface-ease of use
• Aesthetics-appearance,feel,sound,smell
• Quality / Reliability-ease of maint. repair
• Resource Functionality- usefulness exp.
• Product Differentiation-brand identity

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Industrial Design Exercise

• The Task
• Individually, which product would you purchase?
• Why?
• How much more would you be willing to pay for it
  over the others?
• As a group, examine the 5 Quality Categories
  previously mentioned. Determine each categorys
  importance relative to the current products.
  Rate each category 1 to 5 (5 highly important)
• Rank all product variations given to you based on
  5 Quality Categories previously mentioned.
• Is the one you originally picked the best
  option?

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Assessing the Quality of Industrial Design
(Ulrich and Eppinger)
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Industrial Design Exercise
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Industrial Design Exercise

• Target Womens Twin Blade
• No label
• Twin blade
• Lubricating strip
• Gillette Good News
• Label on handle, blue
• Twin blade
• Schick Slim Twin For Women
• Label on handle, pink and grey
• Twin blade
• Lubricating strip
• Push button for cleaning
• Rubber grip
• BIC Twin Select Silky Touch
• Label on handle, pastel colors
• Twin blade
• BIC Sensitive Shaver
• No label, yellow
• Single blade

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For Next Class

• Manufactured part due IN CLASS on W 10/17
• Homework 2 Design Mistake in MS-Word file due by
  COB on M 10/15
• Mid-term exam R 10/11 630-745 112 Kern
• No class F 10/12
• Conflict exam F10/12 in class