How to Target Mobile Users with Ads That Work?

1
Advertisement on Mobile to Boost Your Marketing
Strategy

• Introduction
• Smartphones and tablets and other web-enabled
  devices have evolved into indispensable tools for
  communication, information, and entertainment
  worldwide.
• As per the reports by Statista over 90 of all
  internet users around the world were using mobile
  devices in 2021.
• Mobile devices due to their widespread use and
  high user base are an attractive advertising
  target.
• 
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Why is advertisement on mobile important?

• Mobile devices are used to access the internet
  and other forms of digital media.
• Mobile devices are used to interact with brands
  and retailers.
• Mobile advertising is effective at driving
  engagement and consumer loyalty.
• Mobile advertising is cost-effective and can be
  targeted to specific demographics and location.
• 
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3
How do advertisers target mobile device users?

• Mobile devices due to their widespread use and
  high user base are an attractive advertising
  target.
• An advertiser can target users based on their
  interests, location, age, and gender.
• App advertisers can target ads to users who have
  already interacted with their app thanks to
  first-party data.
• 
  
• 
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4
How can I advertise on Mobile?

• There are numerous mobile advertising platforms
  like Google and Facebook mobile ads that support
  mobile advertising, as well as numerous
  strategies to promote on mobile devices.
• Creating a mobile app is one way to promote on
  mobile devices. Mobile app is an effective way
  to reach customers who are interested in your
  product or service.
• Another way to advertise on mobile devices is to
  create mobile content. Mobile content can be a
  great way to reach consumers who are on their way
  to or from work.
• 
  
• www.metsertive.com

5
What are the most popular forms of mobile
advertising?

• Banner Ads These ads are typically small,
  located at the top or bottom of the screen, and
  are designed to get users to click on them.
• App Ads These ads are displayed when users open
  an app, and they often feature offers from the
  apps publisher.
• In-App Ads These ads are displayed inside of
  apps, and they often offer discounts or other
  incentives to users.
• Sponsored Stories These ads are displayed to
  users after theyve interacted with
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• Solution

6
What are best advertising platforms?

• AdMob. This platform by Google provides
  advertisers with the ability to create and manage
  mobile ads. AdMob also offers a variety of tools
  and services to help marketers improve their
  campaigns.
• Google AdWords. Google AdWords is one of the most
  popular advertising platforms in the world. It
  offers an extensive range of features and tools
  to help you create and manage your campaigns.
• Facebook Mobile Ads. Facebook is one of the
  worlds popular social media platforms. As such,
  it is a great place to launch mobile ads.
• 
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Key Mobile Ad targeting strategies
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Key Mobile Ad targeting strategies

• Targeted Ads Running customised ads that are
  specific to your audience is one of the most
  effective mobile ad techniques.
• Use Message Targeting Messaging targeting allows
  you to target ads based on the content of the
  message.
• First-party data use in in- app targeting
  First-party data enables app advertisers to
  target ads to individuals who have already
  interacted with their app. This gives app
  advertisers a better understanding of who their
  target audience is and allows them to more
  accurately target ads.
• 
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9
Mobileapp Ad Targeting Methods

• Geo targeting This is the most common type of
  targeting, and it allows you to target ads to
  people who are in your geographic area.
• Device targeting This is a way to target ads to
  people who are using specific types of devices,
  such as smartphones or tablets.
• Behavior targeting This is a way to target ads
  to people who have specific behaviors, such as
  clicking on ads or making a purchase.
• Contextual targeting This is a way to target ads
  based on the content of the page or app that a
  person is interested in.
• 
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10
Benefits of Mobile Advertising

• Reach a Wide Audience With mobile advertising,
  businesses can reach a wide audience quickly and
  easily.
• High Engagement Rates Mobile ads are highly
  engaging, which means that consumers are more
  likely to see them and spend time on them.
• Ad Personalization Possibility to personalize
  ads on mobile has been growing lately. This is
  mainly due to the fact that users are more
  engaged with ads on mobile devices than on
  desktop devices
• Mobile Payment Mobile payments are an
  increasingly popular way to pay for goods and
  services on mobile devices.

11
Advertisement on Mobile to Boost Your Marketing
Strategy

• Conclusion
• If you are beginner you can start with Google and
  Facebook mobile ad platforms. This includes but
  is not limited to web, tablet, and in-app.
• It is important to remember that you need to
  create ads tailored to your target audience to
  ensure that you are reaching the right people
  with the right message with the right
  Call-To-Action.
• 
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12
Advertisement on Mobile to Boost Your Marketing
Strategy

• THANK
  YOU.
• 
  Metsertive
• 
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