The Future of Social Media

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The Future of Social Media National Recruitment
Conference 2008 08.04.08
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(No Transcript)
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What is a Social Networking Website?

• A Social Network Site is a category of Websites
  with
• Individual profiles
• Semi-persistent public commentary on the profile
• A profile which is interacted with both by the
  profile owner and other users

A users profile can be thought of as a metaphor
to their room or apartment
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Defining the social media world- it spans across
many content categories
Content Sharing YouTube Flickr Metacafe
Niche Fuzzster.com BeautifulPeople.net joga.com a
SmallWorld
Social networks Bebo MySpace Facebook
Virtual worlds Second Life Habbo Hotel
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The evolution of Social Networks

• Online self-expression has been evolving for 10
  years
• Personalized web pages (Geocities)
• Blogs Wikis (Blogger, Wikipedia)
• Photo Sharing (Ofoto, Shutterfly, Flixter)
• Society based websites (Bebo, Facebook)

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Traditional Online Vs Social Networking

• Traditional Online Solutions
• Demographical targeted
• Behavioural targeted
• Contextual targeted
• Home page events
• Section road blocks
• Rich media
• Branded content..

• Social Networking solutions
• User Initiated Video
• Customisation email/profile skins
• Branded Profiles quizzes, Blogs, competitions,
  games
• Sponsored Groups
• Sponsored Stories
• Widgets/applications

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Who uses Social Networks?

• There is close to 1 million Irish people using
  Social networks every month in Ireland
• 75 of these are aged between 15 35 years of
  age
• Bebo is Irelands leading Social network with
  over 685k unique users in Feb 2008

Comscore Feb2008
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Audience profile for Irelands leading Social
Networks

• Bebo had a total of 685k unique users in Feb 2008
• 15 18 - 100k unique users
• 15 24 238k unique users
• 25 34 178k unique users
• 35 44 96k unique users
• 45 - 174k unique users
• Facebook had a total of 203k unique users in Feb
  2008
• 15 18 12k unique users
• 15 24 39k unique users
• 25 34 89k unique users
• 35 44 19k unique users
• 45 - 56k unique users
• Myspace had a total of 113k unique users in Feb
  2008
• 15 18 8k unique users
• 15 24 33k unique users
• 25 34 27k unique users
• 35 44 20k unique users

Comscore Feb2008
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Usage of Social Networks

• Facebook and Myspace users tend to be older than
  Bebo users
• Bebo users average 5 ½ hours per month and 22 ½
  minutes per visit
• 50 of Facebook users return daily and 60 are
  female
• Facebook is the fastest growing Social Network in
  Ireland

Comscore Feb2008
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And why do they use them?
Communicating with friends and self expression
are the main motivations for the use of social
networking
72 of people say they are a good way of staying
in touch with friends 23 say they use them to
hook up with like-minded people
Communication

• 1 in 4 people say they allow them to be
  creative / express themselves
• Social media is hugely engaging, with people
  spending long periods of time consuming,
  collaborating or maintaining their profiles

Self Expression
41
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15-30 min
1-2h
30min-1h
Source My Space Research 2007
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How to approach Social Networks
Social Networking Meets Human Needs
Acceptance
Contact
Curiosity
Sexual Exploration
Show me new things Explore
Help me feel more part of the group
Connect me with friends, like minded people
Help me pull Self Expression Make me more
attractive
Sharing information Polls, photos, widgets,
groups, tag clouds
Comments, Mail I.M
Profile building Showing off Hooking up Dating
Video Music Photos Whiteboards
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How to approach Social Networks
Key factors for implementing a Social Networking
Campaign
Ask Not What Can The Community Can Do For You?
But What You Can Do For The Community?
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A Deeper Engagement
We need to be open, sharing and responsive to
users within this space like any friend would
be. Help them to build their own media channel
and allow their friends to become a part of this
media outlet and interaction
Ensure content contextual
Relevance
Keep it fresh, evolve
User generated content contributions / sharing
Encourage dialogue
Participation
Allow feedback and respond accordingly
Openness
Be open
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How Recruitment Agencies could take advantage of
Social Networking

• Social Networks Personal Marketing tool
• Build a friends base by incentivising users to
  add your profile as a friend
• Keeping a constant dialogue with all friends to
  build the relationship
• Social networks allows the recruiter to pass
  vacancies onto their friends list and for them to
  refer potential candidates back to the recruiter
• This should be incentivised by cash or prize if
  the candidate is hired
• This gives the recruiter the chance to reach both
  active and passive candidates through referrals
• An example of this being done well is
  www.jobtonic.com

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www.Jobtonic.com

• Users register on site
• Users can search job listings, Send to a friend
  and receive cash reward
• Delivered over 119k referrers to-date
• This is a example of how recruitment agencies
  have seen the potential in social networks in
  other markets

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Thank You
For more information on how eightytwenty can
assist your digital brand strategy please contact
David Connor on 01-4999994