Big On Laughs and Listener Loyalty

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Big On Laughs and Listener Loyalty

• Every week over 5 million listeners turn their
  radio dials to The Bob Tom Show to laugh along
  with their favorite early morning radio hosts.
• The Bob Tom Show, remains one of the longest
  running and highest rated comedy-based morning
  programs in American radio
• The Bob Tom Show combines
• Outrageous humor
• Entertaining conversation evolving from the days
  news, sports, and topical lifestyle issues
• Guest appearances from top comedians and
  celebrities
• Hilarious original comedy songs and bits

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The Bob Tom Show Features Great Guests

• Billy Crystal
• Tim Allen
• Ron Howard
• Mick Jagger
• Gene Hackman
• Chris Rock
• Paul McCartney
• Arnold Palmer

Donald Trump Sandra Bullock Mark Cuban Jeff
Gordon John Mellencamp Dick Vitale Johnny
Bench Kevin Spacey Jeff Foxworthy
And many more
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Awards and Accolades

• THE BOB TOM SHOW IS RADIOS MOST AWARD-WINNING
  MORNING SHOW
• An unprecedented five Marconi Awards from the
  National Association of Broadcasters (NAB)
• Seven Industry Achievement Awards from Radio and
  Records (RR)
• Seven Billboard Magazine Radio Personality of the
  Year awards

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Bob Tom Album Projects
Bob Tom's album projects present a valuable
opportunity for affiliate stations to raise
awareness of The Bob Tom Show in their
communities.  Bob Tom album sales are
impressive... charting on Billboard's Top
200!  The first Bob Tom album The White Album,
was released in the fall of 1986.  Since then
over 40 successful albums have been released!
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National Audience

• The Bob Tom Show
• Is ranked 1 or 2 in demo in over 70 of
  affiliated markets
• Is successful in markets of all sizes, in all
  regions, and all time zones
• Heard coast-to-coast in over 150 markets such as
  St. Louis, Indianapolis, Cincinnati, West Palm,
  Cleveland, Spokane and Charlotte.

Source Fall 2006 Arbitron, Metro Rank based on
AQH Share, Actual Times
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Audience Growth
M18-49 M25-54 Cincinnati 43 35 Salt
Lake 10 25 Columbus 22
85 Monterey 120 46 Toledo 7 30 Charle
ston 4 13 Des Moines 30 11 Spokane
10 3 Boise 26 38 Source Arbitron
Metros, Fall 2006 vs Summer 2006, AQH
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1 Ranked Stations in Their Metros During the
Bob Tom Time Period
MALES 18-49 KSHE-FM ST. LOUIS WFBQ-FM INDIANAPOLIS
WQMF-FM LOUISVILLE WTUE-FM DAYTON WARO-FM FT.
MYERS WIOT-FM TOLEDO KWQW-FM DES
MOINES WIBA-FM MADISON KKFM-FM COLORADO
SPRINGS WKGR-FM WEST PALM BEACH WKQQ-FM LEXINGTON
KKGL-FM BOISE WFWI-FM FT. WAYNE KVRV-FM SANTA
ROSA WJXQ-FM LANSING WWBN-FM FLINT WRQK-FM CANTON
WILZ-FM SAGINAW KTUX-FM SHREVPORT
KIOC-FM BEAUMONT WOZZ-FM APPLETON-GREEN
BAY KXUS-FM SPRINGFIELD, MO WGLO-FM PEORIA WXRX-FM
ROCKFORD WGBF-FM EVANSVILLE WGLX-FM WAUSAU KURQ-F
M SAN LUIS OBISPO KTGL-FM LINCOLN WRBR-FM SOUTH
BEND KFMX-FM LUBBOCK
MALES 18-49 WOZZ-FM APPLETON-GREEN
BAY WGFN-FM TRAVERSE CITY KARX-FM AMARILLO KXRX-FM
TRI-CTIES, WA KBOY-FM MEDFORD WFBQ-FM INDIANAPOLI
S KKRQ-FM CEDAR RAPIDS XEPR-FM EL
PASO KRRX-FM REDDING KRCH-FM ROCHESTER,
MN KXGE-FM DUBUQUE KXDG-FM JOPLIN WIHN-FM BLOOMING
TON. IL WMEQ-FM EAU CLAIRE WSHP-FM LAFAYETTE,
IN WBZG-FM LASALLE-PERU, IL WZRX-FM LIMA KCRR-FM W
ATERLOO WCMQ-FM COLUMBIA, MO WJXQ-FM LANSING WZXR-
FM WILLIAMSPORT KSEZ-FM SIOUX CITY KFXS-FM RAPID
CITY WHBZ-FM SHEBOYGAN WOTT-FM WATERTOWN WZNX-FM D
ECATUR KZCD-FM LAWTON KBYZ-FM BISMARCK KLKK-FM MAS
ON CITY
Source Arbitron Metros, Fall 2006, AQH
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1 Ranked Stations in Their Metros During the
Bob Tom Time Period
MALES 25-54 KSHE-FM ST. LOUIS KBER-FM SALT LAKE
CITY WFBQ-FM INDIANAPOLIS WQMF-FM LOUISVILLE WTUE-
FM DAYTON WARO-FM FT. MYERS WIOT-FM TOLEDO WRFQ-FM
CHARLESTON KWQW-FM DES MOINES WIBA-FM MADISON
KKFM-FM COLORADO SPRINGS WKGR-FM WEST PALM
BEACH WKQQ-FM LEXINGTON KKGL-FM BOISE WFWI-FM FT.
WAYNE KVRV-FM SANTA ROSA WJXQ-FM LANSING WWBN-FM F
LINT WRQK-FM CANTON WILZ-FM SAGINAW KTUX-FM SHREVP
ORT WOZZ-FM APPLETON-GREEN BAY KXUS-FM SPRINGFIEL
D, MO WGLO-FM PEORIA WXRX-FM ROCKFORD WGBF-FM EVAN
SVILLE WGLX-FM WAUSAU KURQ-FM SAN LUIS
OBISPO KTGL-FM LINCOLN WRBR-FM SOUTH BEND
MALES 25-54 KFMX-FM LUBBOCK WOZZ-FM
APPLETON-GREEN BAY WGFN-FM TRAVERSE
CITY KARX-FM AMARILLO KXRX-FM TRI-CTIES,
WA KBOY-FM MEDFORD WFBQ-FM INDIANAPOLIS KKRQ-FM CE
DAR RAPIDS XEPR-FM EL PASO KRCH-FM ROCHESTER,
MN KXGE-FM DUBUQUE KXDG-FM JOPLIN WIHN-FM BLOOMING
TON, IL WMEQ-FM EAU CLAIRE WSHP-FM LAFAYETTE,
IN WBZG-FM LASALLE-PERU, IL WZRX-FM LIMA KCRR-FM W
ATERLOO KKFM-FM COLORADO SPRINGS WCMQ-FM COLUMBIA,
MO WJXQ-FM LANSING WZXR-FM WILLIAMSPORT KFXS-FM R
APID CITY WHBZ-FM SHEBOYGAN WOTT-FM WATERTOWN WZNX
-FM DECATUR KZCD-FM LAWTON KBYZ-FM BISMARCK KLKK-F
M MASON CITY
Source Arbitron Metros, Fall 2006, AQH
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Bob TomAudience Profile
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Profile of the Bob Tom Listener
Average Age 36
Average HHI 65,371
Average of People in HH 3.3 Average of
Children in HH 1.9
Composition - Base A18 Male 77 Female 23
18-34 36 18-49 77 25-54 78 Graduated
High School 91 Attend College 36 Work
full/part time 80 Work for a Business
Firm 48 Work in Banking/Acctg or
Finance 15 Work in Sales 18 Work in General
Mgmt 18
Composition - Base A18 Single 33 Married 53
Divorced/Separated 14 Engaged 6 Parent 55 Ch
ild Under 6 27 Child 6-11 26 Child
12-17 25 Own a Home 74 Live in AB
Counties 55 Live in CD Counties 45
Source Sex/Age Arbitron Nationwide Fall 2006,
AQH Means and All Other MRI Fall 2006, Base
Adults 18
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• Product Usage by Bob Tom Listeners
• Males 18-49 Males 25-54
• Automobiles/Automotive Supplies
• Beverages
• Clothing Shoes
• Dining Out
• Electronics
• Financial Services
• Health Personal Care Products
• Home Appliances/Furnishings/Improvements
• Leisure Activities
• Pet Products
• Shopping
• Snacks
• Travel

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Bob Tom Listeners Are Male Consumers of
Automobiles/Automotive Supplies
Men 18-49 (in last year) Index to
A18 Bought/Leased New Vehicle 146 Bought Used
Vehicle 224 Decision Maker for Vehicle
183 Primary Person Responsible for
Maintenance 198 Do-It-Yourselfer in Maintaining
Vehicle 285 Did Tune-Up 199 Replaced Brake
Lining or Pad 205 Bought Air Filters 215 Bought
Anti-Freeze/Coolant 223 Bought Batteries for
Vehicle 204 Bought Motor Oil 218 Bought Oil
Filters 205 Bought Tires 210 Bought Windshield
Wipers 221
Men 25-54 (in last year)
Index to A18 Bought/Leased New
Vehicle 150 Bought Used Vehicle
170 Decision Maker for Vehicle 167 Primary
Person Responsible for Maintenance
174 Do-It-Yourselfer in Maintaining
Vehicle 218 Did Tune-Up 189 Replaced Brake
Lining or Pad 189 Bought Air Filters 208 Bought
Anti-Freeze/Coolant 194 Bought Batteries for
Vehicle 154 Bought Motor Oil 194 Bought Oil
Filters 192 Bought Tires 178 Bought Windshield
Wipers 201
How to Read Men 18-49 who bought/leased a new
vehicle in the last year are 85 more likely to
listen to Bob Tom than the general population
of Adults 18 Source Mediamark Research Inc.,
Fall 2006 Base Adults 18
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Bob Tom Listeners areMale Consumers of
Beverages
Men 18-49 Index to A18 Drink
Alcoholic Beverages 193 Drink Beer/Ale 191 Drin
k Water/Seltzer 165 Drink Diet Cola
Drinks 150 Drink Non-Diet Carbonated Soft
Drinks 195
Men 25-54 Index to A18 Drink
Alcoholic Beverages 177 Drink Beer/Ale 186 Drin
k Water/Seltzer 156 Drink Diet Cola
Drinks 149 Drink Non-Diet Carbonated Soft
Drinks 183
How to Read Men 18-49 who drink alcoholic
beverages are 101 more likely to listen to Bob
Tom than the general population of Adults
18 Source Mediamark Research Inc., Fall 2006
Base Adults 18
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Bob Tom Listeners are MaleConsumers of
Clothing and Shoes
Men 18-49 who Bought in the last year
Index to A18 Athletic Shoes 190 Mens
Clothing 185 Shoes 194 Sports Clothing 211
Men 25-54 who Bought in the last year
Index to A18 Athletic Shoes 181 Mens
Clothing 175 Shoes 173 Sports Clothing 196
How to Read Men 18-49 who bought athletic shoes
in the last year are 100 more likely to listen
to Bob Tom than the general population of
Adults 18 Source Mediamark Research Inc., Fall
2006 Base Adults 18
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Bob Tom Listeners are Males who Dine Out
Men 18-49 Index to A18 Dined Out In
Last Year 171 Ate In Family Restaurants/Steak
Houses in Last 6 Months 192 Used Fast
Food/Drive-In Restaurants in Last 6
Months 188
Men 25-54 Index to A18 Dined Out In
Last Year 159 Ate In Family Restaurants/Steak
Houses in Last 6 Months 179 Used Fast
Food/Drive-In Restaurants in Last 6
Months 169
How to Read Men 18-49 who dined out in the last
year are 82 more likely to listen to Bob Tom
than the general population of Adults 18 Source
Mediamark Research Inc., Fall 2006 Base Adults
18
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Bob Tom Listeners are Male Consumers of
Electronics
Men 18-49 Index to A18 Own a Home
Personal Computer 201 Decision Maker for Home
PC 196 Bought Home PC in last 2 years 226 Use PC
at Work 186 Have Call Waiting on Phone 173 Have
Caller ID on Phone 190 Personally Used
800/888/900 s 184 Decision Maker for TV
Set 172 Have a Large Screen TV Set 197 Went to
Video Store in last month 165 Bought Blank Video
Tapes in last 6 months 180 Bought Pre-Recorded
Audio Tapes/CDs in last year 187 Bought
Batteries in last 6 months 199 Own a cell/digital
Phone 174
Men 25-54 Index to A18 Own a Home
Personal Computer 175 Decision Maker for Home
PC 177 Bought Home PC in last 2 years 168 Use PC
at Work 169 Have Call Waiting on Phone 161 Have
Caller ID on Phone 166 Personally Used
800/888/900 s 163 Decision Maker for TV
Set 158 Have a Large Screen TV Set 169 Went to
Video Store in last month 140 Bought Blank Video
Tapes in last 6 months 179 Bought Pre-Recorded
Audio Tapes/CDs in last year 186 Bought
Batteries in last 6 months 182 Own a cell/digital
Phone 157
How to Read Men 18-49 who own a home personal
computer are 97 more likely to listen to Bob
Tom than the general population of Adults
18 Source Mediamark Research Inc., Fall 2006
Base Adults 18
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Bob Tom Listeners are MaleConsumers of
Financial Services
Men 18-49 Index to A18 Have a
Savings Account 197 Have an Interest Checking
Account 159 Have a Non-Interest Checking Account
222 Have a 1st Home Mortgage 177 Own
Securities 193 Have an IRA or 401K 186 Have a
Credit Card in own name 181 Have 3 Credit
Cards 157
Men 25-54 Index to A18 Have a
Savings Account 193 Have an Interest Checking
Account 152 Have a Non-Interest Checking Account
218 Have a 1st Home Mortgage 174 Own
Securities 170 Have an IRA or 401K 170 Have a
Credit Card in own name 165 Have 3 Credit
Cards 150
How to Read Men 18-49 who have a savings
account are 97 more likely to listen to Bob
Tom than the general population of Adults
18 Source Mediamark Research Inc., Fall 2006
Base Adults 18
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Bob Tom Listeners are Male Consumers of Health
Personal Care Products
Men 18-49 (in last 6 months)
Index to A18 Used Adhesive Bandages
202 Used Cold/Sinus/Allergy Remedies
200 Used Cough Drops (Nonprescriptive) 188 Used
Headache Pain Relievers (Nonpresc.) 191 Used
Indigestion Aids/Upset Stomach Remedies 183 Used
Lip Care Products 195 Used Aftershave Lotion
Cologne 195 Used Deodorants/Antiperspirants 187
Used Shaving Creams or Gels 191 Used Razor
Blades 199 Used Disposable Razors 180 Used
Electric Shavers 184 Used Dental
Floss 178 Used Mouthwash 185 Wear
Prescriptive Eyeglasses 192 Used
Suntan/Sunscreen in last year 245 Used Vitamins
Dietary Supplements 148
Men 25-54 (in last 6 months)
Index to A18 Used Adhesive Bandages
178 Used Cold/Sinus/Allergy Remedies
183 Used Cough Drops (Nonprescriptive) 166 Used
Headache Pain Relievers (Nonpresc.) 174 Used
Indigestion Aids/Upset Stomach Remedies 176 Used
Lip Care Products 185 Used Aftershave Lotion
Cologne 168 Used Deodorants/Antiperspirants 170
Used Shaving Creams or Gels 170 Used Razor
Blades 175 Used Disposable Razors 161 Used
Electric Shavers 155 Used Dental
Floss 165 Used Mouthwash 163 Wear
Prescriptive Eyeglasses 167 Used
Suntan/Sunscreen in last year 227 Used Vitamins
Dietary Supplements 132
How to Read Men 18-49 who used adhesive
bandages in the last 6 months are 70 more likely
to listen to Bob Tom than the general
population of Adults 18 Source Mediamark
Research Inc., Fall 2006 Base Adults 18
20
Bob Tom Listeners are Male Consumers of Home
Appliances/Furnishings/Improvements
Men 18-49 Index to A18 (in
last year) Bought HH Furnishings 196 Bought HH
Appliances Durables 185 Did Home Remodeling
224 Did Home Improvements 240 Do-It-Yourselfe
r of Home Improvements 252 Bought Tools 222
Men 25-54 Index to A18 (in
last year) Bought HH Furnishings 169 Bought HH
Appliances Durables 177 Did Home Remodeling
199 Did Home Improvements 210 Do-It-Yourselfe
r of Home Improvements 209 Bought Tools 189
How to Read Men 18-49 who bought household
furnishings in the last year are 136 more likely
to listen to Bob Tom than the general
population of Adults 18 Source Mediamark
Research Inc., Fall 2006 Base Adults 18
21
Bob Tom Listeners are Male Participants
ofLeisure Activities
Men 18-49 Index to
A18 (In last year) Go Camping 256 Barbecue
245 Go to Bars/Night Clubs 285 Play
Cards 253 Surf the Net 198 Play Video
Games 220 Attend Movies 185 Participate in
Sports 217 Attend Sporting Events 177 Golf
284 Have a Regular Exercise Pgm (2
times/wk) 229 Bought Sports Recreation
Equipment 231 Bought Lottery Ticket 203
Men 25-54 Index to
A18 (In last year) Go Camping 237 Barbecue
205 Go to Bars/Night Clubs 256 Play
Cards 235 Surf the Net 177 Play Video
Games 232 Attend Movies 168 Participate in
Sports 189 Attend Sporting Events 180 Golf
278 Have a Regular Exercise Pgm (2
times/wk) 197 Bought Sports Recreation
Equipment 227 Bought Lottery Ticket 184
How to Read Men 18-49 who went camping in the
last year are 159 more likely to listen to Bob
Tom than the general population of Adults
18 Source Mediamark Research Inc., Fall 2006
Base Adults 18

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Bob Tom Listeners are MaleConsumers of Pet
Products
Men 18-49 Index to
A18 Household Owns a Cat 285 Household Owns
a Dog 252 Household Used Cat Food (last 6
mos) 298 Household Used Dog Food (last 6
mos) 180 Household Used Cat/Dog Treats (last 6
mos) 241 Household Used Tick Care Products (in
last yr) 255
Men 25-54 Index to
A18 Household owns a Cat 243 Household Owns
a Dog 223 Household Used Cat Food (last 6
mos) 222 Household Used Dog Food (last 6
mos) 161 Household Used Cat/Dog Treats (last 6
mos) 212 Household Used Tick Care Products (in
last yr) 216
How to Read Men 18-49 who own a cat are 160
more likely to listen to Bob Tom than the
general population of Adults 18 Source
Mediamark Research Inc., Fall 2006 Base Adults
18
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Bob Tom Listeners are Male Shoppers
Men 18-49 Shopped In Index to
A18 Appliance, Hardware, Electronic
Stores 194 Convenience Stores 188 Department,
Clothing, Variety Stores 190 Drug
Stores 143 Food, Grocery Warehouse/Club
Stores 170 Office/Computer Supply
Stores 136 Shoe Stores 130 Ordered By
Internet 177
Men 25-54 Shopped In Index to
A18 Appliance, Hardware, Electronic
Stores 172 Convenience Stores 161 Department,
Clothing, Variety Stores 172 Drug
Stores 127 Food, Grocery Warehouse/Club
Stores 151 Office/Computer Supply
Stores 125 Shoe Stores 107 Ordered By
Internet 163
How to Read Men 18-49 who shop in appliance
Hardware Stores are 96 more likely to listen to
Bob Tom than the general population of Adults
18 Source Mediamark Research Inc., Fall 2006
Base Adults 18
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Bob Tom Listeners are Male Consumers of Snacks
Men 18-49 (Used/Bought in last 6 months)
Index to A18 Chewing Gum 190 Breath
Fresheners 181 Mints 185 Hard Roll
Candy 207 Indiv. Regular Size
Candy 190 Packages of Miniature
Candy 159 Nuts 160 Popcorn 197 Corn
Tortilla Chips Cheese Snacks 217 Potato
Chips 203 Pretzels 214 Cookies 172 Doughnu
ts 190 Snack Cakes 203 Ice Cream
Bars/Sandwiches/Bon Bons 213 Ice Cream/Ice
Milk/Sherbet 190 Meat Snacks 227
Men 25-54 (Used/Bought in last 6 months)
Index to A18 Chewing Gum 171 Breath
Fresheners 175 Mints 192 Hard Roll
Candy 187 Indiv. Regular Size
Candy 182 Packages of Miniature
Candy 162 Nuts 152 Popcorn 180 Corn
Tortilla Chips Cheese Snacks 201 Potato
Chips 181 Pretzels 192 Cookies 157 Doughnu
ts 159 Snack Cakes 181 Ice Cream
Bars/Sandwiches/Bon Bons 190 Ice Cream/Ice
Milk/Sherbet 173 Meat Snacks 213
How to Read The Bob Tom listener is 111 more
likely to be a Male 18-49 who chews gum than the
general population of Adults 18 Source
Mediamark Research Inc., Fall 2006 Base Adults
18
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Bob Tom Listeners are Male Consumers of Travel
Men 18-49 Index to A18 Took a
Plane Trip in Last Year 118 Took a Domestic Trip
160 Took a Domestic Personal Trip 132 Took a
Domestic Business Trip 152 Took a Foreign
Trip 116 Stayed in a Hotel/Motel 189 Visited
a Theme Park 129
Men 25-54 Index to A18 Took a
Plane Trip in Last Year 112 Took a Domestic Trip
155 Took a Domestic Personal Trip 111 Took a
Domestic Business Trip 124 Took a Foreign
Trip 106 Stayed in a Hotel/Motel 171 Visited
a Theme Park 144
How to Read Men 18-49 who took a plane trip in
the last year are 100 more likely to listen to
Bob Tom than the general population of Adults
18 Source Mediamark Research Inc., Fall 2006
Base Adults 18
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Examples of Advertisers Who Used The Strength of
Bob Tom in 2005

• ABC-TV
• AutoZone
• Bayer
• Bravo Networks
• Comedy Central
• E! Entertainment
• ESPN
• Expedia
• Exxon
• Ford Motor Co.
• General Motors

Radio Shack RE/MAX Russell Stover Sears Travel
Channel Turner Broadcasting Vermont Teddy
Bear Wal-Mart XEROX Yahoo
Gillette Goodyear Home Depot Johnson
Johnson Match.com MSNBC Napa Automotive Nestle Pfi
zer Progressive Insurance
As of 1/24/05
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Examples of National AdvertisersWho Use The
Marketing Power of Bob Tom

• ABC Television
• Ace Hardware
• Animal Planet
• Arts Entertainment Network
• AutoZone
• Bayer
• Bravo Networks
• Burger King
• Carfax.com
• Castrol
• Cendant
• Chattem Inc
• Court TV
• Dennys Restaurant
• Dial
• Discovery Channel
• Dunkin Donuts
• E! Entertainment

• Ford Motor Company
• FOX Broadcasting
• General Motors
• Goodyear
• HBO
• Hotwire.com
• Johnson Johnson
• Lendingtree.com
• Nissan
• Office Depot
• Office Max
• Pfizer
• Phillip Morris
• Priceline.com
• Proctor Gamble
• Radio Shack
• Schering Plough
• Showtime
• VISA

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