The New New Thing in Blogging Why Blogs are a NoBrainer for your Business Innotech 2006

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The New New Thing in BloggingWhy Blogs are a
No-Brainer for your BusinessInnotech 2006

• Ryan Buchanan
• CEO, eROI
• www.eroi.com

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The Value of Blogging

• Establishes expertise in specific domain
• Human voice and personality
• 2-way dialogue
• Great Search Engine Optimization
• Inexpensive
• Trackable (via RSS)
• Promotes Viral Marketing
• Drawback it takes 30min/week to do

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Viral Concept Call to Action

• Depends on your target audience, but
• Consumer
• Contesting
• Viral Send to a Friend - be the influencer
• Adver-games
• Blog Podcasting
• Business to Business
• Blog
• Register for Event or Webinar
• Download Whitepaper
• Download Case Study
• Learn more w/ 2-part guide
• Online survey / Try demo

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• Design
• Categories
• Lead Capture
• Searchable
• Links
• Comments

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Blog Mechanics Login
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Post an Entry Step 1 (Select Category)
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Post an Entry Step 2 (Upload Image)
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Post an Entry Step 3 (Publish)
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Blog Search Results
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Watch Your Blogosphere

• Feedster Allows you to Track Coverage

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Website Static. Minimal Traffic.
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BlogTwo-way Dialog is Powerful!
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It Gets Better!
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Blogs Syndicate Great Content
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Podcasts Syndicate w/ iTunes
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Blogs Seed thru Wikipedia
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Track Your Visitors Via RSS

• Track Your RSS Feeds
• Monitor Syndication
• What Are they Reading
• Aggregators they Use

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New Blog Visitor Source
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Use a Blog for Event Marketing
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Use a Blog for Event Marketing
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The New New Thing in Blogging

• Social Tagging
• Advanced Web Navigation Rollover
• One-click RSS Syndication

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URL Optimized
Roll-over Navigation
Viral Component
Domain Expertise Insider Info
1-click Syndication
Social Tagging
2-way Dialogue
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Social Tagging Seeding Blog Posts on Tag Sites

• On Blog, put links
• Add to del.icio.us
• Digg it
• Post photo to Flickr
• Tagworld (the new alternative to MySpace)

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Social Tagging del.icio.us
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Social Tagging del.icio.us continued
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Social Tagging Digg
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Social Tagging Digg
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Resources

• www.eroi.com
• blog.tonyandme.com
• www.seenon.com
• www.emaildays.com
• www.theemailwars.com
• www.returnonsubscriber.com
• www.emarketer.com
• www.marketingsherpa.com
• www.adverblog.com
• www.viralmeister.com

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Thank You!

• Ryan Buchanan
• 503.221.6200
• www.eroi.com