Google Search Techniques

1
Google Search Techniques
2
Agenda

• What is Google and Why Google?
• How Google works?
• How Google Thinks?
• Basic Search Techniques
• Query Options
• The page-display options
• Other Google Tips

2
3
What is Google and Why Google?

• Google is a web search engine that lets you find
  other sites on the web based on keyword searches.
• Biggest web search engine database
• 22 billion pages
• Unique PageRank system
• Many useful features, shortcuts, and special
  Google databases services

3
4
How Google works?
Google has three distinct parts Googlebot, a
web crawler that finds and fetches web pages.
The indexer that sorts every word on every page
and stores the resulting index of words in a huge
database. The query processor, which compares
your search query to the index and recommends the
documents that it considers most relevant.
4
5
I'm Feeling Lucky Button, What Is It and How Do I
Use It?

• Ordinarily when you type in a key phrase in a
  Google search, you press the search button and
  Google returns a results page that shows multiple
  Web sites matching your search phrase. The I'm
  Feeling Lucky button skips the search results
  page and goes directly to the first ranked page
  for that search phrase.
• I 'm Feeling Lucky is handy if you're fairly
  confident that the first result in the search
  engine is going to be exactly the page you want
  to find.

5
6
How Google Thinks?

• AND
• Is automatically implied between search terms in
  the search box
• Example India Vacation Resorts
• It STEMS some words
• It finds word with various endings
• Search kite flying and get matches on kite,kites,
  kiting and flying, fly, flies
• You can turn off stemming by using or as in
  kite flying or kite flying

6
7
Fuzzy Thinking Search Options

• Tilde ()Google will think of words with
  similar meanings
• food matches recipes, nutrition, cooking
• facts matches information, statistics
• help matches guide, tutorial, FAQ, manual

7
8
HTTP Request and Response
Basic Search Techniques

• Search options
• Search for either word -OR Search for either
  one, such as "price high OR low" searches for
  "price" with "high" or "low Example digital
  marketing OR advertising
• Exclude a word"-" Search while excluding a
  word, such as "apple -tree" searches where word
  "tree" is not used.
• "" Force inclusion of a word, such as "Name
  of the Game" to require the words "of" "the"
  to appear on a matching page.

8
9
Some of the query options

• define For example,  define blog  will show
  definitions for Blog
• site Search within a site or domain,
  Exampleolympics sitenytimes.com
• allintext Example allintexttravel package
  list
• allintitle Example allintitledetect virus
• intitle "intitlegoogle search"
• allinurl Only the page URL address lines are
  searched. Example allinurlgoogle images
• inurl The query inurlhealthy eating will
  return documents that mention the words healthy
  in their URL, and mention the word eating
  anywhere in the document.

9
10
The page-display options

• Explicit Phrase, Search for exact word or phrase
  Example SAP Services
• Search for pages that link to a URL- linkquery
  Example linkarchitectsap.com
• Search for pages that are similar to a URL-
  relatedquery Example relatedwww.indiatimes.com
  
• Info The prefix "info" will display some
  background information about one specified
  webpage, such as, infowww.google.com.
• Specific Document Types Example
  digitalmarketing" filetypeppt
• Search for a number range Example phone
  200..500
• Include a fill in the blank queryquery
  Example "a saved is a earned"

10
11
Other Google Tips

• The first search term is the most important
• Google search box is also a calculator Example
  58
• Google can be used as a converter for
  measurements and currency Example USD in Rupee
• Google can be used as a dictionary Example
  define
• Used to Identify Local Time for Any City in the
  World
• Unit Conversion using Google Example KG in Pound
• Area Code Lookup
• Movie showtimes Example Movies
• Travel data/airports Example Spicejet, 214

11
12
Questions ?
Email Us _at_ support_at_zeteoconsulting.com 
12
13
Worldwide Offices USA (Dallas) India
(Pune)Partner Offices Monterrey
(Mexico) Frankfurt (Germany) Stockholm (Sweden)
Email support_at_zeteoconsulting.com
Corporate URL www.zeteoconsulting.com