Tips to Enhance Google AdWords Quality Score

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Tips to Enhance Google AdWords Quality Score

• By www.ppcadsmanagement.com

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What is Quality Score

• Google AdWords serves to be an excellent
  advertising platform to reach your target market.
  Like organic search results, Google looks for
  quality in sponsored links also with the help of
  dynamic variable named Quality Score. In order to
  improve visitors experience they introduced this
  variable which is measured on a scale of 1-10.
  This score is assigned depending on the relevance
  of your advertisement to users search queries.

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• Quality Score affects the following things
  mentioned below
• Ad position
• Cost-per-click

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Tips To Enhance Quality Score of AdWords campaign

• Check Keywords Search Volume
• Carefully choose your keywords depending on its
  search volume. Don't use generic terms because
  they hardly converts. Make use of long tail
  keywords to generate quality traffic for your
  business.

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• Create Targeted Ad Groups
• Dont stuff your ad groups with too many keywords
  rather create multiple tightly themed ad groups
  within your campaign. If any keyword doesn't
  match with the other keywords within a ad group
  then it is better to create new ad group for that
  particular keyword. This will dramatically
  enhance your Quality Score.

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• Write Target Specific Ad Copy
• Create target specific ad copy. Write at least
  two different version of ad copies for one ad
  group. Make proper use of keywords within the ad
  copy. This will help to enhance the overall
  Quality Score of all keywords within that group.
  If you fail to add your targeted keywords within
  your ad copy then it is very difficult to
  succeed. In order get qualified leads you need to
  add your potential keywords within the title and
  description of your ad copy.

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• Enhance Click-Through Rate
• CTR gives the measurement of how many times your
  ad gets clicked by how many times it has been
  shown in Google search results. With the increase
  and decrease in CTR your Quality Score gets
  affected. So tweak your ad to enhance your CTR
  which in turn helps to enhance the Quality Score
  of your advertisement.

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• Create High Quality Landing Pages for Specific Ad
  Groups
• Landing page is considered to be the most
  important element of your campaign. This is the
  page where user lands after clicking on your
  advertisement. This page determines whether the
  visitors will turn into loyal customers or bounce
  back. It is necessary to maintain relevance
  between your landing page and your ad text. For
  example if your ad copy is about web designing
  then your landing page also leads about web
  designing.

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• Choose the Right Location
• It is necessary to specify the geographical
  location where you actually want to display your
  advertisement. Your Quality Score get influenced
  by the geographical location. So identify your
  target market and specify it in order to generate
  quality leads.
• Follow the guidelines mentioned here in order to
  enhance Quality Score of your AdWords campaign.
  If you want to know more, then please click here.
  

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