Credit Cards Market for Mass Affluent Consumers:Report

1
Insight Report Best Practices for Credit Cards
for Mass Affluent Consumers
Order this report by calling 1 888 391 5441 or
Send an email to sales_at_marketreportsstore.com
with your contact details and questions if any.

• Published Apr 2014
• Single User PDF US 3800
• Corporate User PDF US 7600

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Insight Report Best Practices for Credit Cards
for Mass Affluent Consumers

• Synopsis
• The report provides insights into premium credit
  cards offered to mass affluent customers in key
  markets. It provides
• A global snapshot of current market dynamics for
  premium credit cards and their future outlook
• Insights into the key factors driving increased
  focus on mass affluent customers
• Insights into best practices and key strategies
  adopted by card issuers across key card markets
• Information on value-added features offered by
  premium credit cards to attract customers
• Case examples which highlight the successful
  enactment of best practices and strategies in key
  markets
• Summary
• Banks and other card issuers are increasingly
  focusing on credit cards designed to target mass
  affluent consumers. Even though mass affluent
  consumers represent a relatively small percentage
  of their total customer base, the revenue
  generated from them is high - mainly due to their
  deeper banking relationships that involve deposit
  accounts, mortgages, investment, and asset and
  wealth management, among others.

Order this report by calling 1 888 391 5441 or
Send an email to sales_at_marketreportsstore.com
with your contact details and questions if any.
3
Insight Report Best Practices for Credit Cards
for Mass Affluent Consumers

• Scope
• This report covers the market size of mass
  affluent consumers in eight key card markets.
• This report provides a comparative analysis of
  benefits and services offered by 45 premium
  credit cards in key card markets.
• It covers key business drivers for card issuers
  to issue credit cards for mass affluent
  customers.
• It covers key strategies adopted by card issuers
  for all eight countries covered in the report.
• It also provides case studies based on best
  practices adopted by the card issuers in these
  countries.
• Reasons To Buy
• Gain insights into market potential for mass
  affluent customers in eight key markets.
• Gain insights into the product proposition
  strategies of card issuers in key markets.
• Gain insights into the current and future
  dynamics of premium credit card markets.
• Understand emerging trends and drivers for
  premium credit cards.
• Get a detailed report at http//marketreportsstore
  .com/insight-report-best-practices-for-credit-card
  s-for-mass-affluent-consumers/ . (You can place
  the order by fax also)

Order this report by calling 1 888 391 5441 or
Send an email to sales_at_marketreportsstore.com
with your contact details and questions if any.
4
Insight Report Best Practices for Credit Cards
for Mass Affluent Consumers

• Key Highlights
• Consumers are moving away from conspicuous
  consumption to more considered consumption, and
  access to special or unique experiences through
  their card has gained importance. In this altered
  environment, banks and other card issuers are
  adopting various strategies to decrease operating
  costs and increase revenue potential.
• Banks and other card issuers are increasingly
  focusing on credit cards designed to target mass
  affluent consumers driven by the relatively high
  profitability offered by this segment. At times,
  banks may run the cards at a loss, but benefit
  from the rest of their relationships with mass
  affluent clients through deposits, investments,
  savings, mortgages, and asset and wealth
  management, among others.
• Card issuers targeting mass affluent customers
  have increased their focus on issuing credit
  cards with travel benefits. Many issuers across
  the world, including Bank of America, Chase,
  Citibank, HSBC, Commonwealth Bank, Lloyds,
  Capital One, Hyundai Cards, Samsung Cards and
  Amex, among others, issue premium cards which
  specifically focus on travel-related services.
• Explore thousands of market research reports on
  any other business research / market intelligence
  need on the Banking Financial Servicesmarket
  at http//marketreportsstore.com/category/banking-
  finance/ .
•  

Order this report by calling 1 888 391 5441 or
Send an email to sales_at_marketreportsstore.com
with your contact details and questions if any.