Mass affluents are far more likely to be saving in order to fund a future financial investment

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Mass Affluents Attitudes and Needs in China
Published on - 20 May, 2016 Number of pages
19 Single User Price 3450
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Summary Mass affluent populations around the
world are growing in size, making them an
increasingly important segment for financial
providers. These consumers possess more financial
products than average, maintain higher levels of
savings and investments, and are more likely to
use added-value services. This makes them an
attractive and profitable segment to target.
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• Key Findings
• Mass affluents in China hold more products than
  average, and are significantly more likely to own
  investments and insurance products than the
  general population. Providers should consider
  offering robo-advice investment tools to
  cost-effectively service their needs.
• Mass affluents are far more likely to be saving
  in order to fund a future financial investment.
  Banks can cater for this by allowing easy
  switching of funds between deposit and equity
  accounts and providing customers with a single
  view of all their holdings across different asset
  classes.

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• Mass affluents are relatively skeptical about the
  benefits of money management and account
  aggregation services. They are less likely than
  the general population to view them as being
  helpful, and more likely to be concerned about
  the security implications of handing over account
  details to a third party.
• Synopsis
• MarketIntelReports Mass Affluents Attitudes and
  Needs in China is one of a series of snapshots
  offering insight into the mass affluent consumer
  segment in China. It examines mass affluent
  attitudes towards personal finance. This snapshot
  is based on findings from our 2015 Retail Banking
  Insight Survey, and offers insight into

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• Mass affluents product preferences and
  motivations for taking out specific products.
• Attitudes towards digital channels and new
  entrants.
• Preferences with respect to using financial
  management services.

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report
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• Reasons To Buy
• Improve your targeting of mass affluents in China
  by learning about their preferences and attitudes
  to financial services.
• Identify the key drivers that motivate mass
  affluents to purchase key financial products.
• Learn how likely they are to switch to a new
  provider and their reasons for doing so.

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Mass Affluents Attitudes and Needs in China
A detailed qualitative analysis of the factors
responsible for driving and restraining growth of
Mass Affluents Attitudes and Needs in China are
provided in the report.
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