Making the Right Play / A Guide to Selecting Music For Video

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Making the Right Play
A Guide To Selecting Music For Video
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Music provides an important element to
entertainment, marketing and informational
videos. While viewers process the information
provided on screen, music can work at a different
level, stirring emotions or subconsciously cueing
the viewer to important points in the visual
content. Ricall provides filmmakers and video
marketers with limitless music options to enhance
their content.
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Music can serve several functions in videos,
including
Creating structure and continuity
Establishing authority
Emphasizing points
Making an emotional appeal
Entertainment
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Establishing Authority
The tone of music played in a video can help
establish the narrator of the video as an
authority in the subject at hand. Differing music
styles appeal to differing audiences and
determining a music style likely to appeal to the
target audience can help the video establish its
credibility with the audience.
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Creating Structure and Continuity
Music can give important auditory cues concerning
transitions and the revisiting of previously
covered material in a video. Carefully done,
music can also establish antagonists and
protagonists in a video, as well as emphasize
dramatic moments.
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Emphasizing Points
Music can cue viewers concerning when particular
attention needs to be paid to material in a
video. Sharply identifiable sounds help to focus
viewer attention on key points in a video
production.
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Making An Emotional Appeal
Music can be made to establish sympathy or
empathy for a subject or create an ominous
atmosphere. Music accompanying narration or
action helps create an emotional response in the
viewer.
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Entertainment
Music is aesthetically pleasing and can help
break up monotonous or dense content. This helps
the content in the video appear more appealing to
the viewer.
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Three Tips for Choosing Music for Your Video

• Consider your audience
• Consider the mood, timing and pace of your video
  content
• Ensure the music youre using for your video is
  properly licensed and credited for the market
  where you are operating

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About Ricall Music Licensing
Ricall Express provides licensed music for a
variety of film and video projects, including
independent film, trade show videos, corporate
videos and more. Founded in 1998, Ricall has one
of the largest libraries of popular music
available for licensing. To learn more, visit
http//ricall.com/music-licensing or call 44
(0) 207 592 1710.

• Ricall provides music for
• Web videos
• Internal or external video presentations
• Independent films
• How-to videos
• Video blogs
• Videos for social media
• DVD content
• Trade show videos