Digital Marketing

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Digital Marketing
www.alphonic.in
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How To Understand Digital Marketing

• Customers requirement
• Core business
• Popularize the brand via digital marketing
• Activities of digital marketing
• Evaluate our digital marketing goals
• Re-examine our target customer profiles
• Take a look at our digital presence
• Evaluate our messaging strategies
• Regular analysis on Competitive brands

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Digital marketing goals

• The number of social shares our blog posts
  receive
• The size of our fan base on social networking
  websites
• Mentions of our brand name on social media sites
• The number of positive reviews about your product
  on sites like Google Reviews and Yelp
• Inbound website visitors from social networks
• Total number of conversions resulting from social
  traffic

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Marketing Activities

• Blogging
• Micro blogging (e.g. Twitter)
• Expertise Sharing (e.g. LinkedIn Facebook etc.)
• Community Participation (Facebook , Twitter and
  LinkedIn)
• Social Networking Micro managing target
  audience
• Interest group participation
• Online Reputation Management
• Increasing traffic and ROI for sites

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Digital activities

• Social Media Audit
• Researching our Social Media Presence
• Social Media Management (Strategy, Campaign
  Releases)
• Strategic Presence Creation on Social Media
• Presence, Promotion Response Management
• Analyzing Opportunities for Social Media Outreach
• Execution of Social Media Outreach (Media
  releases)
• Social Media Monitoring
• Insight Recommendation Report

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Facebook

• Run Contests, Promotional Campaigns, Polls
• Video Sharing via YouTube Tab (For Viral
  Campaigns)
• Photo Sharing via Page / Flickr App / Similar
  Apps
• Document Sharing (PDF, PPT, Whitepapers,
  Brochures, Notes )
• Customized Contact Form / Registration Form
• Promote Blog / Feed
• Tagging
• Usage Of Various External Interactive Apps

• Create Profile
• Create Page
• Content Development
• Buzz Creation
• Integrating Page with Other Social Media Channels
• Post Updates with links to the Desired Landing
  Page
• Joining Groups Pages
• Adding Members
• Starting Discussions
• Sharing Links
• Create Facebook Like button Badge, to place
  it in the website blogs

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LinkedIn

• Creating Profile
• Creating Company Page
• Integrating Profile with Other Social Media
  Channels
• Add Connections
• Join Groups
• Targeting Networking with the Influencers
• Starting Discussions in Groups
• Active participation in relevant QA's
• Publish Press Releases
• Create Polls
• Launch Promote Events
• Submit Feeds
• Share Presentations
• Integrate Blogs to the profile
• Share Links

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Twitter

• Creating Twitter handle
• Post Tweets with Site link (content form the
  site)
• Following Key influencers
• Use hash tags for Keywords
• Tweeting based on trends
• Re-tweet influential tweets
• Post neutral updates frequently
• Influence Mentions
• Create a Twitter Badge place it on the Site
  Blogs
• Increase the followers base constantly
• Network Engage the Followers

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Google

• Creating Profile
• Creating Page
• Content Development
• Buzz Creation
• Integrating Page with Other Social Media Channels
• Post Updates with links to the Desired Landing
  Page
• Joining Pages
• Adding Influencers to Our Circles
• Starting Discussions
• Sharing Links
• Document Sharing (PDF, PPT, Whitepapers,
  Brochures, Notes )
• Tagging

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Blogs

• Follow key Blogs
• Comment on Blogs with the Link
• Network with Influential Bloggers

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Q A's

• Post Questions and Answers on QA sites like
  Answer bag, Quora, Yahoo
• answers with links
• to drive traffic
• increase back links
• create more visibility enhance online reputation

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Digital PR

• Monitor and evaluate relevant online media
  conversations
• Engage with key influencers in the blogosphere
• Develop corporate blogs, social network sites and
  multimedia tools
• Plan and develop content for corporate websites
• Optimize communications for effective
  distribution in the digital space

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Social Book marking

• Book marking Links from the Site
• Adding keywords
• Using top SBM sites for quality back links Digg,
  Reddit, Stumbleupon

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Document Sharing

• Sharing Presentations through Slideshare, Scribd,
  Docstoc
• Publishing White Papers Articles in Scribd
  Docstoc

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Team Alphonic

• Tapesh Bhargava
• Mohit Sharma

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Contact Us

• Visit us Alphonic Network Solutions Pvt Ltd
  Software IT Building, Sitapura
• Jaipur, Rajasthan
• Mail us contact_at_alphonic.in
• Call us 9001590550
• Website www.alphonic.in
• product www.jumpojob.com
• Like us www.fb.com/alphonic