What is the Role of a Digital Marketing Company?

1
W hat is the Role of a Digital Marketing
Company?
2
Do you have a business online? If yes, then the
digital marketing company will be a boon, a
valuable partner to you and your
business. Regardless of the type, your business
needs leads and customers. Without both, you
cannot do and neither will your business grow. To
attract customers and generate a pipeline of
leads, you would need an assistance of a smart
digital marketing agency. If you are in Melbourne
and looking forward to a company that provides
you with unique digital marketing strategies,
then reach out to the best digital marketing
company in Melbourne i.e. The Big Unit.
3
Why is it Important?

• Today, around 81 of people conduct online
  research before making any purchase. They reach
  to Google, Facebook, Instagram, look for
  reviews, testimonials and then buy the product
  and avail themselves of the service. So, if you
  want to grow your business, it is imperative for
  you to have a robust online presence of your
  business.
• The online behavior of your business will decide
  the present and future of your business, will
  engage the audience, bring in leads, and also
  generate revenue.
• Digital marketing strategies help in nurturing
  the clients, attracting more leads.

4
Define Digital Marketing?
Digital marketing is a multifaceted strategy
which is aimed at targeting, reaching out to the
customers, building relationships, nurturing
them and staying in touch with them using
different social media channels like Instagram,
Facebook, Snapchat, and so on. The aim of digital
marketing is to convert the visitors into
customers and convince them to make a
purchase. The results of digital marketing are
huge in terms of reputation as well as
financial gains.
5
Types of Digital Marketing Agencies
If you are new to the business, choosing a
digital marketing company can be a challenge
because there are many based on the type of the
services. Some agencies may specialize in one
industry or service, while others may offer a
wide range of services. For instance, the Big
Unit, the best digital marketing agency in
Melbourne offers a wide range of services like
SEO, content marketing, social media
marketing. The most common types of digital
marketing agencies are as follows
6
Full-Service Digital Marketing Agency
Lets go by the name itself. A full-service
digital marketing agency tends to be greater
than other types primarily because it offers a
variety of digital marketing services. Most
businesses partner with the full-service digital
marketing agency because those act as a one stop
solution for everything. Also, because the
projects are in a bulk, the businesses often
have to spend less without having to compromise
on the quality of service. Also, the full-service
digital marketing agencies have experience
handling projects right from the scratch, which
also makes them better at problem-solving.
7
Inbound Digital Marketing Agency

• This type of digital marketing agency offers
  inbound marketing strategies, which are
  different from traditional outbound strategies.
• Inbound strategies are aimed at positioning a
  business online where customers can find them,
  build trust, and eventually generate sales.
• Inbound strategies usually take time to generate
  results like six months to a year or even more.

8
SEO Digital Marketing Agency

• These digital marketing agencies specialize in
  increasing the rank of the business website
  through SEO i.e., Search Engine Optimization.
  These agencies have specialists who work
  specifically on keyword research, website audits,
  backlink audits, website and blog content,
  metadata assessment (checking the quality of
  URL, meta descriptions, title tags, etc.), video
  description optimization, link building, etc.
• Such companies use a variety of data analytics
  and website developer tools such as Google
  Analytics, SEM Rush, Google Search Console, and
  SEO Moz.

9
Digital AD (PPC) Agency and Online Ad Agency/PPC
Agency
Paid advertising is also one of the ways to
generate traffic to a business website. Unlike
free organic traffic, paid traffic involves
spending money. You have to bid on keywords and
ad placement on search results. Digital ads
appear on your website, search engine result
pages (SERPs), and the social media
channels. Digital ad agencies exactly know how to
produce attention- grabbing, keyword-filled ads
which conform to the best practices of the
digital platforms where ads appear.
10
Social Media Marketing Agency
Handling business social media accounts is in
itself a great responsibility because those are
not made for fun or just for the purpose of
scrolling, but for the growth of the business.
To handle the social media accounts, companies
turn to social media agencies which help the
businesses in establishing and maintaining their
social media presence. Such digital marketing
agencies are responsible for managing and
producing social content and setting up
advertisements on social platforms such as
Facebook and Instagram. These companies also take
care of the services related to responding and
reacting to customer interactions on social
media platforms.
11
Digital Marketing Consultants
Digital marketing consultants are professionals
who may or may not be affiliated with a digital
marketing agency. But these professionals have a
broad knowledge of digital marketing and can
help businesses come up with a digital marketing
strategy. They are experienced enough to identify
weaknesses in your current strategy, areas of
improvement. Such individuals may also have a
network of other marketing professionals or
digital marketing agencies which they can refer
to you for further assistance.
12
Grow Organic Traffic to the Website
The overall goal of any digital marketing agency
is to generate organic traffic to the business
website. Marketing professionals at digital
marketing agencies know the ins and outs of
inbound marketing, outbound marketing, customer
journey, SEO algorithms. When you work with a
digital marketing agency, you will see the
organic traffic of your business website will
increase. Your website will attract more leads at
less cost.
13
Improved Online Marketing from Top to Bottom

• The agency that you choose should not feel like a
  burden but like an extension of your digital
  marketing team.
• Your digital marketing agency will address
  everything that your internal online marketing
  will lack. Because the agency specializes in one
  thing, it will also be able to catch weaknesses
  in your current digital marketing activities.
• If you think you have a marketing team but is
  small, then you may not have the expertise your
  unique digital marketing campaign might need to
  be successful.
• For instance, you may need services such as
  simplified web design, SEO, public relations,
  social media marketing, and email marketing.
• You might lack expertise in all the areas at
  once.
• A full-service digital marketing agency such as
  the Big Unit, the best digital marketing agency
  in Melbourne offers services like search engine
  optimization, pay-per-click advertising (PPC),
  social media marketing, marketing automation,
  content marketing, Facebook advertising, email
  marketing, website development, etc.
• Finding a digital marketing agency that takes all
  your burdens away is not that hard but deciding
  what your business need may be. So, to help your
  business grow and decide what it actually needs,
  the professionals at the Big Unit are here to
  assist you.
• If you are thinking about the cost involved,
  believe me, the robust digital marketing services
  are budget- friendly, effective, and
  result-oriented.
• You will not regret spending even a single penny.

14
GET IN TOUCH
U15/5-7 Paul Ct, Dandenong VIC 3175 03 9000
0828 info_at_thebigunit.com.au Content
Resource https//medium.com/_at_thebigunit/what-is-t
he-role-of-a-digital-marketing-
company-b3bb7a7bb24e THANK YOU