JSB Market Research : Functional Drinks - Reassessing future potential, determining consumer targets, and delivering credible products

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Functional Drinks - Reassessing future potential,
determining consumer targets, and delivering
credible products
To buy this Report Visit http//www.jsbmarketresea
rch.com
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Summary

• Functional Drinks - Reassessing future
  potential, determining consumer targets, and
  delivering credible products provides a
  comprehensive overview of the functional drink
  landscape, analyzing the regulatory and consumer
  drivers to identify the best opportunities and
  strategies. The report identifies the primary
  need states that are driving consumption in five
  beverage categories - carbonated drinks, fruit
  juice, dairy drinks, bottled water, and tea and
  coffee - as well as identifying how beverage
  needs differ by age and gender. The global
  regulatory environment is examined and key hubs
  for innovation are highlighted.

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Synopsis

• Functional Drinks - Reassessing future potential,
  determining consumer targets, and
• delivering credible products provides a roadmap
  for identifying future trends in the
• functional drinks market.
• In particular, this report includes
• Analysis of the consumer need states that are
  driving global beverage consumption
• An overview of the growth and size of the global
  beverage market, spotlighting areas where growth
  is accelerating or stalling
• A review of the current state of the regulatory
  landscape in major markets and the implications
  for the functional drinks market
• Identification of the opportunities that the
  functional drinks market provides for beverage
  manufacturers
• Evaluation of the challenges that the functional
  beverages market presents
• Analysis of the benefits of successful
  diversification into the functional drinks market
• Recommendations of how to position functional
  beverages to consumers

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 Key Findings

• Growth in the global soft drinks market is being
  driven by categories with a healthier profile 
• Mature markets are showing stalling growth in
  overall soft drinks consumption
• Beverage needs differ by gender, with women
  prioritizing products that offer indulgent
  tastes, and men seeking to meet their age-needs
• The functional drinks market offers beverage
  manufacturers an opportunity to overcome
  challenges such as stalled market growth in
  developed economies, a negative perception of the
  long and short term healthiness of some soft
  drinks categories, and rising levels of obesity
  and heart disease among consumers, which is
  driving demand for healthier food and drink
  options
• To know more about this report click here
• http//www.jsbmarketresearch.com/food-beverages/r-
  Functional-Drinks-Reassessing-future-potential-det
  ermining-consumer-targets-and-delivering-credible-
  products-124762

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Functional Drinks - Reassessing future potential,
determining consumer targets, and delivering
credible products
 Identifying need states within drinks categories
Overview of the functional drinks market
There are a number of benefits for successful
diversification
Sources and methodology
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Price Chart

• Report Name Functional Drinks - Reassessing
  future potential, determining consumer targets,
  and delivering credible products
• Product Price

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About JSB Market Research

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