New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions

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New Strategies for offering Convenience in Food -
targeting new occasions, best practice and new
solutions
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Summary
New Strategies for offering Convenience in Food -
targeting new occasions, best practice, and new
solutions is a detailed insight report
highlighting numerous profitable opportunities
that are available in the convenience market. A
vast number of consumers feel increasingly
time-scarce while an aging population seeking
lifestyle enablers is leading to huge demands for
convenience food that need to be met. The change
in consumer lifestyles, including skipping meals
and increased eating on the go, means that
retailers and manufacturers need to keep up to
date with salient issues that are affecting
consumer eating habits. The report identifies the
key drivers of convenience food as well as
available opportunities and solutions for meeting
consumer demands. For Further Details
http//www.bigmarketresearch.com/new-strategies-fo
r-offering-convenience-in-food-targeting-new-occas
ions-best-practice-and-new-solutions-market
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Key Findings

• Consumers are feeling increasingly time-scarce,
  and whether this feeling is real or perceived, it
  is driving the need for convenient products.
• The convenience market is widespread with
  elements appealing to all age groups children
  have full schedules with many activities to fit
  in one day working consumers are faced with
  longer hours and shorter breaks, hence their need
  for time-saving products and retired consumers
  seek convenient, easy-to-use products in order to
  enable their independence.
• Many factors contribute to how convenient a
  product actually is, manufacturers must ensure
  that they consider where their product will
  retail, how their packaging aids storage,
  consumption and shelf-appeal, the preparation
  required prior to consumption, and any additional
  functional benefits to the consumer.
• The drivers to convenience are market wide. One
  example is increased stress levels causing
  consumers to seek out time-saving products and
  those that allow them escapism.

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Synopsis

• New Strategies for offering Convenience in Food -
  targeting new occasions, best practice, and new
  solutions highlights key consumer groups that
  offer both new and ongoing opportunities for
  development.
• It identifies and dispels myths surrounding time
  scarcity and which consumers demand convenience
  whilst outlining how to effectively position
  differentiated products to target consumer needs.
  
• Important consumption motivations and changes in
  consumer behavior are analyzed and
  recommendations for manufacturers and retailers
  are drawn from this, identifying profitable
  markets and areas for innovation.
• Read The Complete Report On http//www.bigmarket
  research.com/new-strategies-for-offering-convenien
  ce-in-food-targeting-new-occasions-best-practice-a
  nd-new-solutions-market

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Get access to

• Analysis of how the convenience trend is changing
  the behavior of four key age groups the youth
  population (0-15), young professionals (16-34),
  mature professionals (35-54), and older consumers
  (55 and over).
• Analysis of emerging consumer trends including
  meal time fragmentation and rising stress levels
  and exactly how these are affecting the
  convenience market in addition the report
  outlines products that have successfully
  capitalized on existing trends and the trends
  that are available for manufacturers to target
  with innovation in the future.
• Unique insights into market data and the
  implications of this to manufacturers and
  retailers operating in the convenience market
  for instance how the number of consumers delaying
  responsibilities, such as marriage and children,
  until later in life affects the required
  positioning of many convenience products.

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Reasons To Buy

• Consumer analysis and case studies provide
  insight into the convenience market and clear
  opportunities for new product developments are
  explored.
• Canadean's unique consumer data, developed from
  extensive consumption surveys and consumer group
  tracking, quantifies the influence of 20
  consumption motivations across the market and
  focuses in on those specific to consumers' need
  for convenience, hence granting a thorough
  understanding of consumer behavior.
• The recommended actions and analysis throughout
  the report will allow manufacturers to align
  their research and development and marketing
  strategy with the stand out trends influencing
  consumer behavior.
• To Get More Details Enquire _at_ http//www.bigmarket
  research.com/report-enquiry/88770

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Table Of Content

• Introduction and Methodology
• The Convenience Trend Explained
• Elements of the trend
• Age and life stage shape the convenience needs of
  consumers
• For whom and where is the Convenience trend
  shaping consumption behaviors
• Convenience continues to be a growing market
  globally
• Consumption of convenient products is more
  heavily influenced by consumer life stages
• Key drivers of the convenience trend
• Numerous market trends and developments in the
  workplace mean that the demand for convenience is
  driven by the need for time-saving, de-stressing
  and enabling products
• Prime opportunities for targeting
• Recommended actions
• Appendix
• Read The Complete TOC _at_ http//www.bigmarketresear
  ch.com/new-strategies-for-offering-convenience-in-
  food-targeting-new-occasions-best-practice-and-new
  -solutions-market

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