How Adobe CQ5 helps marketers to offer personalized digital experience?

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How Adobe CQ5 Helps Marketers to Offer
Personalized Digital Experience?
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• As customer expectations are reaching higher
  altitudes consistently, marketers are looking
  ways to optimize their digital platforms on a
  high priority in order to meet their customers
  needs.
• For this, marketers need to have the right
  strategies to offer customer experience and need
  to break organizational barriers.
• They must adopt and leverage high-end digital
  experience delivery platforms to stand out from
  the competition.

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• According to "The Forrester Wave Digital
  Experience Delivery Platforms, Q3 2014" report,
  Adobe is in the top place in the list of
  companies that offer digital experience delivery
  platforms.
• The reason behind this is the Adobe content
  management system, Adobe Experience Manger.
• Adobe AEM enables marketers to expand their brand
  presence by delivering personalized web
  experiences to their customers across different
  digital devices and channels.

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How Marketers Can Benefit from Adobe AEM?
Using Adobe Experience Manager, marketers can

• Design and manage multiple sites with single
  instance using the Multi Site Manager (MSM).
• Integrate the platform with Adobe Marketing Cloud
  to optimize the platform and reach more target
  audience.
• Design and optimize digital marketing campaigns
  using the Adobe Campaign, part of the Adobe
  Marketing Cloud.
• Integrate the platform with other marketing and
  e-Commerce solutions to convert leads into sales.

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AEM Multi Site Manager (MSM)

• This functionality of Adobe CQ5 enables marketers
  to automatically create and manage multiple sites
  such as multinational and multi-lingual.
• This functionality allows marketers to maintain
  corporate branding and increase their brands
  digital presence globally across multiple
  channels.
• They can also offer access to digital assets of
  the brand as a common library using the Digital
  Asset Management (DAM) functionality.

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Figure 1 A screenshot showing the capabilities
of the AEM Multi Site Manager.
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AEM, Adobe Marketing Cloud Integrations
Adobe Experience Manager can be integrated with
other Adobe Marketing Cloud solutions to optimize
the platform and offer personalized experiences
to customers.
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Figure2 Integration of Adobe Experience Manager
with Adobe Marketing Cloud.
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Marketers can integrate Adobe AEM with

• Adobe Scene7 to synchronize digital assets
  between AEM and Scene7 by creating a
  synchronization folder in both platforms.
  Marketers can also view published AEM assets in
  different viewers like Basic Zoom, DHTML Flyout
  Zoom, Flash Flyout Zoom, Video and more.
• Adobe Analytics to track the visitor data from
  website and drive traffic using conversion
  variables. Marketers can also map author and
  publish modes in AEM with different report
  packages.

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Marketers Can Integrate Adobe AEM with

• Adobe Social to store the data of social
  communities in the cloud. This enables marketers
  to use the benefits like optimized cross-channel
  moderation, updating data from communities to the
  cloud. Even though the data is in the cloud,
  marketers can control author and publish
  instances from the platform. Marketers can also
  moderate user data using Unified Moderation and
  Trusted User Moderation features of Adobe Social.
• Adobe Target to create campaign using AEM and can
  manage them using Target. Marketers can implement
  campaigns on landing pages, can perform A/B
  testing. They can also track user generated data,
  access it to optimize the platform and increase
  conversion rates. Based on the data, they can
  create and run digital campaigns.

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Adobe Campaign

• Adobe Campaign (formerly known as Neolane)
  enables marketers to design and automatically run
  marketing campaigns, from one-off campaigns to
  one-to-one messages, across different marketing
  channels.
• This allows marketers to establish individual
  profiles for customers to know their preferences
  and offer them before they request it.

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Integration with AEM

• The integration of AEM with Adobe Campaign allows
  marketers to leverage content from AEM authoring
  environment to design inbound and outbound
  campaigns.
• Marketers can use the marketing assets in AEM to
  publish in a campaign and run it across different
  channels using Adobe Campaign.
• Marketers can also optimize customer experiences
  by engaging in personalized communications with
  them using customers profiles shared on AEM and
  Adobe Campaign solutions.

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AEM Integration with Marketing/E-Commerce Tools

• By integrating Adobe CQ5/AEM with
  marketing/e-Commerce tools, Marketers can convert
  leads and lists into sales. Some of these
  integrations include
• ExactTarget integration with AEM will enable
  marketers to optimize digital marketing campaigns
  through emails and newsletters by distributing
  them in ExactTarget platform.
• Hybris integration with AEM will allow marketers
  to listen to their audience responses by
  connecting and accessing data from an e-Commerce
  platform. This will allow them to market their
  products.
• AEM can also be integrated with other marketing/
  e-Commerce tools like Eloqua, Marketo and Endeca
  to optimize online business.

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NextRow is system integrator and an Adobe
solution partner that offers web experience and
digital marketing services using Adobe Experience
Manager. NextRows services include consulting,
implementation and upgrading Adobe CQ5 migrating
other CMS platforms into AEM maintenance and
support services for existing Adobe AEM
platforms and integrating AEM with other tools
of Adobe Marketing Cloud as well as third-party
applications. NextRow is also offering Adobe
Experience Manager integrations with different
marketing tools such as Eloqua, Adobe Campaign,
Hybris, and more.
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Request for Free Consultation Adobe Experience
Manager Contact Us
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