BRAND STORYTELLING: EFFECTIVE CONTENT MARKETING POWERTOOL

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BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS
IN-DIGITAL
Pune Mumbai London An ISO 90012008 Company
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BRAND STORYTELLING EFFECTIVE CONTENT MARKETING
POWERTOOL
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Brand Reputation Management
Lead Generation
DIGITAL BRAND EXPERIENCE
ADVERTIZING
BUSINESS IMAPCT
Content marketing and Advt.
Videos
Image Advt.
Content Strategy
Website Design
Social Media Strategy

• Leveraging our interdisciplinary approach, we
  build Strategic Digital Brand Experiences for
  startups to
• large enterprises, with creative and interactive
  digital design deployment through the gamut of
  digital marketing services. Integrating branding,
  design, technology and marketing, we maximize
  impact, resource utilisation
• and ROI.

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BRAND STORYTELLING EFFECTIVE CONTENT MARKETING
POWERTOOL

• Every business wants to connect with its
  customers and convince them to stay loyal. But
  how do you do it?
• In today's overly-automated, digitally-driven
  world, the human touch is getting scarce and is
  therefore, coveted.
• Businesses need to find a face that
  differentiates them from the crowd
• They need to connect with audiences emotionally,
  and engage with them on a deeper level.
• Brand storytelling is the solution.

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WHAT IS BRAND STORYTELLING?

• BRAND STORYTELLING IS
• A content marketing power tool that helps you
  to communicate your company message and establish
  relationships.
• The process of using a narrative to create an
  emotional connection between your customers and
  your brand.
• A way of weaving together the facts and
  emotions that your brand evokes.
• One of the best ways to speak to people on a
  personal level and to build a memorable brand.
• It helps to present the values your brand stands
  for and which you share with your customers.
  Rather than simply pushing your products,
  engaging the customer with your values is the way
  to attract and retain customers.

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TRADITIONAL AND EMERGING PLATFORMS FOR BRAND
STORYTELLING

• In earlier times, your brand story used
  traditional media platforms such as
• Newspapers
• Magazines
• Television
• Radio
• In today's digital age, the options and
  opportunities abound.
• Owned media such as websites, mobile sites,
  social media, blog content
• 'Earned' media such as reposts, reviews,
  shares, etc.

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BENEFITS OF BRAND STORYTELLING

• 1. Showcases your personality
• 2. Makes you stand out
• 3. Humanizes your brand
• 4. Improves audience engagement
• 5. Highlights your values

6. Increases customer loyalty 7. Evokes strong
customer emotions 8. Builds a community around
your brand 9. Increases sales and revenues 10.
Easy to cross-post on multiple platforms at
once/Overcomes media fragmentation
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BEST DIGITAL BRAND STORYTELLING PRACTICES
1. Keep it simple Attention spans are short, so
stick to one strong message make it brief and
uncomplicated. 2. Be creative Go beyond the
literal, think bigger and bolder. 3. Make it
human Use engaging, emotive language that makes
your story relatable. 4. Think idea first
Execution follows the idea. The story will
determine the right platform. 5. Publish content
effectively Choose the right tools and
platforms. 6. Involve your customers Get them
to contribute, amplify their voices and replay
it. 7. Be consistent and authentic Be true to
your brand and tell your story honestly. 8. Brand
your content properly Create branded content by
following your corporate visual identity that
includes all the elements of logo, colour,
typography, iconography, photography, etc.
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HOW CAN INTERICS IN-DIGITAL HELP WITH DIGITAL
BRAND STORYTELLING?

• IN-Digital is a division of Interics Designs Pvt.
  Ltd., a leading independent customer experience
  company focusing on business, design and
  technology. Through a customised combination of
  Content Strategy, Social Media Strategy, Digital
  Advertising, Website Design and more, we tailor
  digital marketing solutions for powerful brand
  experience and measurable brand impact. As an
  experienced advertising agency India, graphic
  design agency and digital marketing agency, we
  offer the capabilities required for effective
  brand storytelling.
• As leading brand consultants and
  interdisciplinary design consultancy, we create
  powerful branded stories for impact across
  platforms.
• With a mix of strategic thinking, creative
  content, eye-catching design, and efficient
  execution skills, our stories help your brand to
  connect and engage with desired customers.

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CONCLUSION

• Recent research suggests that in this digital
  age, the average person is far more likely to
  respond to a narrative than to a sales slogan.
• People will invest in a brand they believe in,
  and stories are a great way, not only to
  entertain and connect but also to convey our own
  beliefs, values and aspirations.
• Brand storytelling is a powerful marketing
  strategy used to engage and strengthen your
  audience.
• It helps to cut through the competition and
  humanize your brand, so people develop an
  emotional connection with your brand and
• develop trust.
• To create, curate, amplify and distribute your
  brand story for maximum impact, partner with
  Interics IN-Digital.

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Connect with us

• 91 93732 73322
• www.intericsdesigns.com www.intericsdigital.co
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