6 Tips On How To Create An Effective Digital Marketing Strategy

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DIGITAL MARKETING STRATEGY
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What is Digital Marketing?

• Digital marketing encompasses all marketing
  efforts that use an electronic device or the
  internet. Businesses leverage digital channels
  such as search engines, social media, email, and
  their websites to connect with current and
  prospective customers.

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Why Digital Marketing?

• Digital marketing  is emerging as a powerful tool
  for building a strong brand image and for meeting
  marketing needs effectively.
• A robust digital marketing strategy can help
  brands create a strong online presence and reach
  out to potential customers globally
• Digital Marketing is more cost-effective than
  traditional marketing
• Online Marketing lets you reach your target
  audience effectively.

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Why Digital Marketing?

• Digital Analytics lets you track and measure the
  performance of your online marketing campaigns.
  This allows you to effectively use your resources
  and allocate marketing budget
• Digital marketing levels the playing field,
  allowing your business to be more competitive.
• It allows you to connect with consumers who are
  browsing your content on their mobile devices
• Seo and local seo helps you reach more qualified
  buyers online.

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Did You Know?

• 53 of marketers say blogging is their
  top content marketing priority.
• 94 of B2B marketers use LinkedIn as part of
  their content strategy. Other popular platforms
  include Twitter (87), Facebook (84), YouTube
  (74) and Google (62)
• 70 of internet users want to learn about
  products through content versus traditional
  advertisements.
• Mobile will account for 72 of digital ad spend
  by 2019. 

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Steps to Create Digital Marketing Strategy

• Set your goals
• Social Media Strategy
• Create Content Strategy
• User Experience
• Implement your strategy
• Monitor and Respond

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• 1. Set your goals You need to set goals that are
  SMART, i.e., Specific, Measurable, Achievable,
  Relevant and Timely. Setting SMART goals allows
  you to give structure to your objectives,
  effectively track your performance and achieve
  your business goals.

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Set realistic goals and ask yourself some
key questions like

• What business goal do you wish to achieve?
• What are the geographical locations that you are
  targeting? Are you targeting global or local
  market?
• What is the demographic profile of your target
  customers? Age, Gender, Income, and other
  demographicattributes.
• What digital platforms and social media channels
  do they use?

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• 2. Social Media Strategy In order to build an
  online presence and brand identity, it is crucial
  to engage with your audience and communicate your
  brand message through powerful content. Your
  brand identity and online presence are defined by
  your website and social media platforms, so make
  sure to chalk out an appropriate social media
  strategy that is in line with your business goals.

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• 3. Create Content Strategy The next step is to
  strategize the content strategy you are going to
  publish in your digital channels. A good content
  strategy can help your brand stand out among the
  competitors.

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You Need To Decide

• The topics or themes around which you are going
  to create the content. For instance, if own a
  fashion boutique, you can write on topics like
  the latest fashions trends or the best-dressed
  celebrities.
• The tone or the pitch of your message. Tone of
  your messaging plays a key role in building your
  brand image. A law firms tone of the message
  will be different from a shop that sells pizza.
• What will be the type of media? All the creative
  assets that you display must be consistent so
  that its easier for potential customers to
  recognize and relate to your brand. Although the
  type of media you chose will depend on the media
  channel, try including a lot of pictures and/or
  videos in your media mix.

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• 4. User Experience You must focus on improving
  the user experience if you want to attract your
  target audience. If you dont pay attention to
  the user experience, you may lose out on a lot of
  potential customers.
• So to ensure that you dont drive away your
  customers, make sure that you develop a client
  management strategy that helps you to effectively
  connect with your customers. The loading speed of
  your website, the intuitive menu navigation,
  chatbots that assist in communication, and the
  simplicity of your tone of message are some of
  the key factors that determine a great user
  experience.

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• 5. Implement your strategy Proper implementation
  of your strategies is crucial for the success of
  your digital marketing campaigns.

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Before You Put Your Plans To Action

• Arrange human resources and materials.
• Organize a digital marketing unit and ensure
  everyone is updated on what is happening and has
  full knowledge of your plans.
• Brainstorm ideas with your team and give them the
  resources to fulfill their roles.
• Anticipate and analyze the problems or glitches
  that you could face and find solutions to that.
• Start building a presence on the digital channels
  that you are targeting according to your
  objectives.
• Source, curate and share content according to
  your content marketing strategy and plans.

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• 6. Monitor and Respond It is very important to
  monitor and analyze your data and make changes to
  your plans accordingly. Technology has made it
  possible to get a clear picture of how your
  digital marketing campaigns are performing.

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Conclusion

• A good digital marketing strategy can help you
  attract the right kind of audience to your
  business. In order to survive in this faced-paced
  and competitive business environment, you need to
  be consistent and regular in your digital
  marketing efforts. An effective content strategy
  and a result-oriented team of SEO professionals
  can help you drive more traffic and increase your
  brands visibility.

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We Can Help

• At Hemraj Infocom, we have a team of experts who
  can offer professional guidance for creating
  effective social media strategy and content that
  can boost customer engagement. We can help you
  enhance your brand image and build an online
  presence through our creative solutions.

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• Hemraj Infocom Private Limited
• Address 46B Rafi Ahmed Kidwai Road,
• Kolkata - 700029.
• Call 033-4064-9316, 033-2265-4742
• Mobile [phone]
• Website www.hemrajincocom.com
• Email - info_at_hemrajinfocom.com