Effective Use of LinkedIn For Promoting Local Business

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• Effective Use of LinkedIn For Promoting Local
  Business

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LinkedIn is a social network. Small businesses
can use this network to give an incredible boost
to their digital marketing strategy.
Professionals, job-seekers, and businesses can
have a profile on LinkedIn and connect with their
partners and clients. Let us explore how to get
the benefit of LinkedIn Promotion for small
business.

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Here are some useful tips to effectively use
LinkedIn to promote your business and take it to
the next level

Make a lasting Impression
Grow your audience
Amplify your content and brand to a vast audience
through advocates
Advertising on LinkedIn
Test the performance of your advertisement
Measure and Quantify your competitive advantage
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Make a lasting Impression

• Your brand page should include
• Pictures and images of your product and business
  setup.
• All your products and services.
• Your companys profile to throw light on your
  past projects or customers.
• Your target keywords.

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Grow your audience

• You should submit regular posts that are
  interesting and useful to your business
  community. You will be frowned upon if you
  blatantly try to sell your product or service on
  LinkedIn.
• LinkedIn groups are another excellent way to
  attract a following. You can very effectively
  connect with your target audience by creating one
  or more groups on LinkedIn. Connecting with
  groups will boost your brand awareness as well as
  help you in your market research.

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Amplify your content and brand to a vast audience
through advocates

• You should have people who publicly support or
  recommend your products and services on social
  media. Such people can be your happy employees or
  third party cheerleaders.
• Social media advocacy is an extension of the
  age-old technique of publicizing your brand from
  mouth to mouth. So, empower your advocates to
  spread the message of your brand. Social media
  advocacy serves you better rather than blowing
  your own trumpet all the time.

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Advertising on LinkedIn

• LinkedIn offers an advertising platform- Campaign
  Manager to help you advertise your products and
  services. Various formats supported in Campaign
  Manager are
• Sponsored content.
• Sponsored Inmail.
• Text ads.

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Test the performance of your advertisement

• Campaign manager, lets you analyze how your ad is
  working with the audience. Various metrics used
  in testing the performance of your ad are
• The number of times the audience clicked to view
  your ad.
• The number of times the audience viewed your ad.
• Click-Through Rate(CTR), which is the number of
  clicks divided by the number of times the
  audience viewed your ad.
• The number of times people got converted after
  viewing your ad.
• The number of leads generated by your ad.

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Measure and Quantify your competitive advantage

• LinkedIn is very useful to small businesses as it
  has built-in capabilities to analyze and rank you
  amongst your competitors through analytic tools
  such as Content Marketing score and Trending
  Content reports. Such tools help you fine-tune
  your performance by showing areas of improvement.