Top Tips To Give Your Instagram Dental Marketing A Boost

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• Top Tips To Give Your Instagram Dental Marketing
  A Boost

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• Whether you are a new startup or a longtime
  provider, social media platforms like Instagram
  (IG) are currently the most effective marketing
  channels available for the dentistry field.
  Famous global healthcare brands are leveraging
  online communities of patients through the use of
  targeted imaging and videos to make their brands
  known and profitable.
• Practices wanting to create a sustainable influx
  of new patients should do the same to connect
  with current and prospective clients themselves.
• Why Instagram Is Vital To Your Dental Practice's
  Success

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• Advertising your practice on Instagram is one of
  the simplest and most effective methods of
  increasing your dental office's online
  visibility. If you haven't created an IG account
  yet, take time to do so and explore how the app
  works and the myriad of marketing tools
  integrated into its client.
• With a quick search, you can quickly locate your
  competition and gain important insights into how
  they are achieving success in their dental
  Instagram strategies. This allows you to not only
  assess their methods but improve upon them,
  allowing you to divert some of their own traffic
  to your practice.
• Features like Instagram Stories, searchable
  hashtags, and support for geo-location tracking
  have helped dental practices reveal new revenue
  streams they didn't know were available. The
  platform is also clearly business-friendly,
  thanks to its video upload feature to help engage
  target audiences.
• Adit specializes in providing innovative
  marketing tools and strategies and will help you
  leverage your Instagram account to its fullest
  potential.
• How To Use Instagram Marketing Strategy For
  Dentists Effectively
• When you first dive into Instagram marketing, it
  can be a bit of a learning curve that you need to
  take time to learn about. This platform revolves
  around visual content, which can be a pressing
  demand on your already busy schedule at your
  dental practice. Additionally, you can't just
  post anything.
• Visual appeal is key to not only engaging
  potential followers but getting them to keep up
  with your latest news and services. Postings need
  to be eye-catching with the right background or
  applied photo filter.

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• Simple details can mean all the difference when
  establishing your dental practice in an online
  social media community like Instagram. Below are
  helpful tips to help you maximize brand appeal on
  IG
• Use Appropriate Hashtags on Your Instagram Posts
• Hashtags are crucial in helping expand the
  exposure of your posts and widening the audience
  that sees your content. They're powerful because
  of their ability to increase engagement and
  possibly create a viral sensation that will have
  your community talking about your office for
  weeks.
• Overusing these tags is also a no-no, though. No
  one on the Internet likes spam, and IG users are
  no exception. Further, the social media giant
  doesn't allow overuse and even has its own
  standards for what it considers to be
  inappropriate or offensive content. So, make sure
  you get familiar with these guidelines before you
  start posting graphic videos of a root canal!
• At Adit, we recommend focusing on the hashes that
  perfectly describe your posted content and be
  sure to use an SEO-rich caption to go with it.
  The good news is you're currently allowed to use
  ten hashtags and add your location to your
  Instagram posts? This can attract significant
  views, each of which is an opportunity to
  generate a lead for your dental practice.
• Instagram Stories are a Must
• Since its inception, the IG Stories feature has
  become fiercely competitive for dentists. This is
  because they help to create enhanced visibility
  online and engage customers.

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• All of which has led to impressive lead
  generation and conversion rate improvement.
• As a premier dental marketing company, Adit has
  helped countless practices create a loyal
  following of patients within their communities
  through the use of engaging stories. We don't use
  bots to boost your online growth artificially.
  Instead, our expert marketing team carefully
  analyzes your audience and captures the messages
  and content about your products and services they
  want to know about.
• Your Posts Need to be Creative and Interactive

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• The most engaging approach to connecting with new
  patients is interactive content. Instagram posts
  that involve your viewers lead to increased
  click-through rates and bring value-added
  educational content to your network. Adit will
  utilize everything from community QA sessions to
  fun quizzes with prizes for winners to
  incentivize participation.
• Instagram Ads Can Unlock New Revenue Streams
• To increase your sales traction, definitely
  consider Instagram Ads to give your brand the
  boost it needs as part of your overall digital
  marketing strategy. Since Facebook's acquisition
  of Instagram in 2012, features have been added
  that allow you to advertise on both platforms
  simultaneously.
• Local practices can benefit from ad campaigns run
  on this social media platform. Compared to a
  Facebook page profile, IG performs better and
  drives significantly more engagement overall
  because contact information, like your phone
  number, is more easily accessible.
• Currently, there are two methods for advertising
  on Instagram
• Directly through the Instagram application
• Via Facebook Ad Manager
• IG Social Media Marketing Needs Influencers
• Since the advent of online communities, the
  concept of influencer marketing has existed, but
  Instagram took it to a whole new level.

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• Influencers are individuals who not only love
  your dental practice and services, but they want
  all of their followers to know about it!
  Collaborating with these individuals can boost
  your brand awareness and convert leads into sales
  for you.
• It goes without saying that algorithms used by
  social media sites like IG rely on people over
  brands to generate their popularity and revenue.
  If you want to market your office on this
  platform successfully, you need to utilize
  influencers.
• Post About Your Star Employees and Their
  Accomplishments
• Your company is more than just a service
  provider it's a brand that has a story to tell.
  Your employees are a crucial part of your
  business, especially when it comes to patient
  engagement, so don't hesitate to show them off.
• Prospective patients and those you already have
  are often endeared to the personality and
  relatability of employee-generated content, so
  take advantage of this opportunity.
• Use Video Content in Your Instagram Stories
• While pictures of a beautiful smile say a
  thousand words, seeing the patient at ease and
  thrilled about their results in a video is more
  convincing. All it takes is a minute or less to
  tell a story on Instagram, and the rewards for
  this strategy come in various ways.
• From alleviating fears about procedures to
  connecting with the personality and atmosphere of
  your practice, a quick video with strategically
  created content often leads to increased traffic
  and conversions.

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• Have Your Posts Tell a Story
• Since the beginning of time, humanity has used
  storytelling to empathize, persuade, and sell.
  While you can share quick clips of your latest
  teeth whitening products or special discounts for
  certain services, nothing connects deeper than
  inspirational messaging.
• For example, if you go on a trip once a year to
  volunteer your services in another country,
  document this experience and share it. Show the
  more profound vision and pride you take in your
  company with the world.
• Attract Potential Patients with Contests
• Who doesn't like friendly competition? Contests
  are notorious for generating more followers on
  Instagram, and it's fun! Whether you ask trivia
  questions about wisdom teeth or ask followers to
  share a post you made to be eligible for a
  giveaway, you will successfully get more traffic
  to your site.
• Reward Your Instagram Followers
• When thinking about rewards, you probably imagine
  gift cards and goodie bags. All of which can add
  up in costs over time. The good news is that
  rewarding your IG followers doesn't require much
  more than a simple acknowledgment of their
  patronage.
• Whether you share a patient's recent photo of a
  newly built garden that looks amazing or you
  reply to comments left on your page, these little
  gestures reward their loyalty and dedication.

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• Instagram Pages Need SEO

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• Just like on a Facebook page, Instagram is
  friendly to SEO strategy and optimization.
  Advertising successfully on this platform
  includes ensuring simple account features like
  your account name accurately reflect your market
  and specialty.
• This also means anything you post should reflect
  these details so that your photos and video
  content show up in the "Explore" channel of IG.
• Pay Attention to Your Dental Office's Instagram
  Insights
• With everything we've already discussed, you
  should be well on your way to gaining popularity
  on Instagram. Make sure to review reactions to
  your posts and follow up as appropriate. You need
  to be familiar with how your audience functions
  throughout their day.
• For example, making posts around two in the
  afternoon on a Thursday may mean that your
  blue-collar market doesn't see it because they're
  at work.
• Maximize Your Instagram Social Media Reach With
  Adit
• Adit recognizes the importance of unique
  creativity to market dental practices on social
  media platforms like Instagram successfully. From
  attractive gifts and videos to engaging images of
  your products, we improve click-through rates and
  conversions with skillfully crafted campaigns.
• Discover the powerful influence of Instagram
  marketing on your audience and discover how Adit
  leverages it to its maximum potential for your
  company. Unlike other social media marketing
  firms, we guarantee the work we do by not getting
  paid until you beat your ROI.

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• Request your free demonstration today to learn
  more about the SEO services we provide!