A Surprising Tool To Help You How To Boost eCommerce Sales 2019

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7 Best Digital Marketing Tips To Increase
eCommerce Sales
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Introduction

• eCommerce business owners and marketers keep on
  looking for new ways to drive traffic to the
  store so that sales goals can be achieved.
• Some digital marketing techniques might have
  turned out to be successful in driving traffic
  and some may have not. Moreover, mere driving
  traffic is not enough, you also need to ensure
  that you are attracting relevant traffic to your
  store.
• Irrelevant traffic would not get you conversions,
  it would only increase the bounce rate of your
  online store.
• So, here we have come up with 7 solid digital
  marketing techniques which can not only drive
  traffic to your website but would also help you
  in getting higher conversions.

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1. Instagram Marketing

• There are around 800 million active users on
  Instagram. Posting on Instagram on a regular
  basis can really drive traffic to your store.
• Instagram has already invested in creating a team
  of 50 people in New York which would focus on
  eCommerce features of the app. This itself proves
  that how profitable it is for eCommerce
  businesses to promote their products and services
  on Instagram.

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2. Facebook Advertising

• Facebook Ads is a great way to attract relevant
  traffic to your eCommerce store. Being cost per
  click lower than Google Adwords, Facebook Ads can
  play a major role in bringing in leads at a lower
  cost.
• Just remember that your target customers are not
  coming to Facebook for buying. They are on
  Facebook for social networking and so driving
  traffic from Facebook can be quite challenging.
• You can use below-mentioned techniques to be
  successful in Facebook Advertising
• Use video ads to attract the attention of your
  potential buyers.
• Retargeting the users who have already visited
  your product pages.
• Product-specific ads which are in high demand.

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3. CRO (Conversion Rate Optimization)

• By analyzing the data of visitors coming to your
  store every day, you can come to the conclusion
  about why they leave without buying and
  improvise.
• Need more details on eCommerce Analytics Tools?
• Also, through surveys and interviews, you can
  know exactly which challenges your online store
  is facing and overcome them.

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4. SEO (Search Engine Optimization)

• Google is the king of search engines and most of
  the people search for products on Google. If your
  website is not ranking in Google, you might lose
  many opportunities.
• 1. 6 eCommerce SEO Tips that will double your
  sales
• 2. How to do SEO yourself? DIY SEO
• There are many ways through which you can improve
  Google ranking for your eCommerce store. But, the
  best way is to hire SEO professionals or you can
  hire a company providing eCommerce SEO services
  and thus you leave no stone unturned towards the
  success of your online store.

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5. PPC (Google Adwords)

• Although you are using SEO to generate more
  traffic from Google, it cannot guarantee instant
  results. Through PPC, you can get traffic
  instantly.
• With a proper Google Adwords account management,
  you can get a good amount of relevant traffic
  from Google and help your store to sell more.

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6. Email Marketing

• Email marketing is still one of the most
  sure-fire ways to achieve relevant traffic. Send
  properly designed emails with the strong call to
  action and you can definitely attract the
  relevant traffic to your store.
• Here are the 15 Inspirational Email Copywriting
  Examples Worth Admiring
• In case of eCommerce business, you can also send
  emails to your visitors who have abandoned cart
  offering them attractive prices. Customers if
  consistently reminded about their favorite
  products left in the cart are likely to visit
  your store and buy.

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7. Competitions Discounts

• Introduce new competitions over your online store
  to get more sales. For example, you can ask your
  customers a few answers to the questions about
  the brands you are selling and the winner would
  get a gift voucher.
• This would bring in new customers to your store
  and further you can retain them by giving them
  discount coupons and other giveaways.

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Conclusion

• Converting traffic to customers is not as easy as
  it seems to be. If you are unable to fulfill your
  sales goals, your digital marketing strategy
  might be needing some improvement.
• All the above mentioned digital marketing
  techniques can help you in improvising your
  strategy and attract relevant traffic which
  really converts.
• Still, confused about which digital marketing
  tactics to use for your business? Just get in
  touch with QeRetail.

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