Title: Top 2 Tips With INSTAGRAM ALGORITHM
1INSTAGRAM
TOP 2 TIPS WITH
ALGORITHM
2INSTAGRAM ALGORITHM
01
03
02
SUMMARY
04
WHAT DOES THE COMPANY SAY??
THE CORE FACTORS OFINSTAGRAM ALGORITHM
UNRAVELING THE MYTHS OF INSTAGRAM
3INSTAGRAM ALGORITHM
- The new Instagram algorithm dictates the order of
the posts that users see when they're scrolling
through their feed. Based on specific signals, it
prioritizes posts, pushing the most relevant ones
towards the top and giving them the most
visibility, while other content ends up being
placed further down in one's feed
4WHAT DOES THE COMPANY SAY??
- Instagram product lead Julian Gutman explained
that Instagram relies on machine learning based
on your past behavior to create a unique feed for
everyone. It means that insta will analyze your
likes/dislikes or preference and optimize the
feed according to it.
5The core factors of Instagram algorithm
THE 3 CORE FACTORS THAT INFLUENCE YOUR INSTAGRAM
FEED
INTEREST
RELATIONSHIP
RECENCY
Instagram analyzes your past behavior and
preferences and finds what you like/dislike, and
then it predicts what post you might like the
most and tries to optimize the feed accordingly.
Your relationship with other users matter a lot!
Instagram optimizes your feed according to how
close you are to the person who shared the
content.
Instagram cares about the immediate post so this
factor determines how recently the post was
shared. It prioritizes new post over old ones and
timely posts over weeks-old ones.
6Beyond those core factors, there are 3 more
additional factors that also influence your
Instagram feed
Frequency
Instagram is like a fridge sometimes you always
tend to open up to find something new. Thats why
every time you open your feed, you see something
new.
Following
If you follow a lot of people, Instagram will be
picking from a wider variety of users so you
might see less of any specific person and more of
diversity of people.
Usage Time
If you spend a long time on Instagram without
cutting off the app, it starts to dig deep and
show you a lot of old posts that you might have
missed the last time you were on the app.
7THE MYTHS OF INSTAGRAM
In the press conference done by the Instagram
team, they also busted some of the myths or
rumors that have been going around the internet.
They responded to many common questions and
conspiracy theories on how its feed works.
8UNRAVELING THE MYTHS OF INSTAGRAM
- Instagram does not cover posts in the feed, and
you'll see everything posted by everybody you
follow if you continue to scroll. - Feed ranking does not support the picture or
video format. Users feeds are optimized
depending on what sort of content they consume or
see, so if you watch less video, your feed will
have less video. - Instagram doesnt offer extra service to those
who use Stories, Live, or other exceptional
features of the app. - Instagram doesn't down rank users for posting too
much or for any specific behavior. - Shadow-banning is not a real thing it doesnt
hide peoples content for posting too many hash
tags or doing other activities. - Instagram doesn't give additional support to
business accounts or personal accounts. They both
receive same support and features. -
9THANKS
- Does anyone have any questions?
- hello_at_smbelal.com
- smbelal.com