Local Seo Checklist

1
(No Transcript)
2

• Local SEO sometimes referred to as Local Search
  Engine Marketing, is the process of optimizing
  your website so that it appears in the first
  pages of Google, Bing, and Yahoo for searches
  that are related to your area/city/country. 

3

• Businesses can promote their products and
  services to local customers with the help of
  local SEO. There are some checklists for Local
  SEO in order to optimize your website for local
  search. To score high on the local searches, you
  should have the following

4

• Local SEO Checklists tickedOptimize your logo
  for local SEO
• Utilize Social Media
• Make titles, descriptions, and URLs Local SEO
  Friendly
• Use proper format while adding NAP (Name,
  Address, Phone Number) on the home page

5

• Keep NAP information consistent across all
  channels
• Make sure to add a Google map in the contact
  information page
• Register your company with Google My Business
• Register with Yahoo Small Business
• Create a Local business page on Facebook
• Register your business with Yelp for Business
  Owners

6

• Reply to every single review on every platform
• Optimize your website for mobile
• Start blogging and use internal linking with
  Local SEO friendly anchor text
• Create Business pages on Twitter, Pinterest,
  YouTube, and other social networks

7

• Now, lets look at 5 most important Local SEO
  checklists in details
• Utilize Social Media
• Social media is a great tool for businesses to
  achieve tangible goals and obtain solid results.
  In addition, social media like Facebook,
  Instagram are user-friendly and also generates a
  wealth of SEO-friendly backlinks to your website
  that will help rank your website on search
  rankings.

8

• Optimize Your Logo
• Your logo is the first thing that search engines
  encounter when crawling your website.Its
  essential to optimize your logo so that the
  search engine finds you first. You have to make
  sure that the image filename is descriptive.
  Dont use logo.png instead use a more meaningful
  filename like Charlie-flower-shop-logo.png.

9

• Make Sure That NAP Information Is Consistent
  Across All Channels
• It is imperative to maintain consistency of NAP (
  Name, Address, Phone Number) in all channels.
  This means that the address and the telephone
  number you show on the website should be the same
  as the address you have on Facebook, Google My
  Business page and any other places where your
  company is listed.

10

• Make Sure That NAP Information Is Consistent
  Across All Channels
• It is imperative to maintain consistency of NAP (
  Name, Address, Phone Number) in all channels.
  This means that the address and the telephone
  number you show on the website should be the same
  as the address you have on Facebook, Google My
  Business page and any other places where your
  company is listed.

11

• Use SEO Friendly Titles, Descriptions, And URLs
• Titles and descriptions show the quality of your
  website and they are important for local SEO.The
  title should be easy but meaningful so that it
  helps both users and search engines understand as
  many things as possible about the website before
  visiting it.

12

• Generally, an optimized SEO Friendly title is
  considered to be between 50-60 characters. On the
  other hand, if you are targeting local customers,
  then the location should be part of your title
  and description.

13

• Reply To The Reviews Of Customers
• It is important to have positive reviews about
  your website. Thats why you should always
  encourage users to review your business and try
  to reply to all reviews (either good or bad) on
  all platforms. Also, you can ask your customers
  to leave a review on their favorite platform
  either by giving them incentives i.e. 10 off on
  their next purchase or send reminders by SMS or
  email.

14

• End Words
• Search engines make updates and changes to their
  ranking algorithm quite rapidly. Use the
  checklists above to help your business for better
  local search rankings. There are multiple SEO
  competitors who exist outside of your niche.
  Therefore, its essential to always stay on top
  of local SEO. 

15

• Blue 16 Media, a Virginia SEO company experienced
  in providing internet marketing services to
  entrepreneurs and business owners including
  Search Engine Optimization services. Contact and
  book a consultation to help your business show up
  on major search engines.