4 Tips for Creating Instagram Stories Ads That Convert

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4 Tips for Creating Instagram Stories Ads That
Convert
By DSIM
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Introduction

• Instagram Stories Ads
• Instagram Stories Ads come up between users
  Stories in the format (either a single photo or
  video up to 15 seconds long) and last for just 24
  hours
• Preferences for creating ads in Instagram
  Stories
• Photo An image ad will play for 5 seconds. You
  can create photo ads with Creative
  Hub or Facebook Ads Manager, or you can upload
  from your own designs.
• Video Video ads play for up to 15 seconds and
  can be created with Facebooks Creative Hub
  or Ads Manager or you can design and edit your
  own ad 
• Carousel Carousel ads for stories let brands
  play up to 3 parts of the content (video and
  photos) within a single ad.

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7 Objectives for Instagram Story Ads

• Brand Awareness Increase awareness for your
  brand by finding people more expected to be
  interested in it.
• Reach Show your ad to the maximum number of
  people.
• Video views Get more people to view your video
  content.
• Conversions Drive valuable actions on your app
  or website.
• App installs Get more people to install your
  app.
• Lead Generation Drive sales leads like email
  addresses and phone numbers.
• Traffic Send more people to your website.

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• Instagram Story Ads Sizes and Specs
• 3 sizing formats to choose from when creating
  your story ad
• Square (11)
• Landscape (1.911)
• Vertical (45)
• Recommended resolution 1080 x 1920 pixels (you
  can go as low as 600 x 1067 pixels)
• Image Creative
• File type .jpg or .png
• File size 30MB max
• Length Images show for 5 seconds by default
• Video Creative
• File type .mp4 or .mov
• File size 4GB max
• Length Up to 15 seconds
• Supported codecs H.264, VP8

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1 Keep Your Message Short

• In a stories ad, a  sponsored label appears in
  the top
• Instagram Stories Ads ensure it stands out and
  delivers the message within a matter of seconds.
• Make sure you grab the attention of your audience
  instantly.
• If you want to make a Stories ad that converts,
  its important to have a short and effective
  message that is easy to read.

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2 Use Your Brand Logo

• Instagram story ads are not meant for your
  followers that are viewed by those you target.
• If youre not displaying your brand in your
  Instagram Stories ad, youre at high risk of
  losing money
• People that havent heard of your brand before,
  how will they know who you are without a logo
  noticeable? 

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3 Include a Strong CTA

• Including a CTA in your Instagram Stories Ads is
  important.  It gives users an extra push.
• You should give them clear commands and tell them
  to do something. For example- Swipe up, Download
  an app, or to shop for products. 
• Giving directions to your audience will motivate
  them to take action.

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4 Finish Videos with a Solid Message

• When your audiences watch stories, theyre
  fascinated to see whats next.
•  End your video with a solid 2 seconds message.
  still screen to give audiences time to click
  before the ad is over and gone.

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Conclusion

• Using Instagram Stories Ads is a great idea, it
  is very effective.
• It is used for more brand awareness and drive
  sales or for those who are looking to improve
  their personal branding.
•  If done correctly, a successful Instagram
  advertising strategy will help you lead the
  platform. 

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About DSIM

• Delhi School of Internet Marketing is Indias
  Premier Digital Marketing Training Institute
  delivering training to professionals,
  entrepreneurs and job-seekers, The institute
  offers Masters in Digital Marketing, making
  individuals learn how to do marketing online. It
  offers Digital Marketing course in Bangalore,
  Pune, Hyderabad , Delhi all over India. It
  offers the best Digital Marketing course in
  Bangalore and in other parts of India.
• DSIM blog has been brought under the same. Its
  an effort to give readers the most up-to-date,
  reliable information, so that they can step up
  their marketing strategies.