A Checklist for a Successful Social Media Strategy Webinar

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Social Media Strategy A Checklist for Success
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Social Media Strategy A Checklist for
SuccessMadeline BergesUSF Online Program
Instructor
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Social Media Strategy
Social Media Strategy A Checklist for Success

• Part of an organizations overall marketing mix
• Multi-directional conversation
• Designed to engage the customer in a
  collaborative conversation
• You have to deal with the bad AND the good
• In crisis, there is opportunity to shine

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Social Media Strategy A Checklist for Success
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How You Do This
Social Media Strategy A Checklist for Success

• Increase brand awareness and buzz
• Communicate more effectively with your customers
  about your brand and your brands products
• Learn more about what your customers think of
  your company
• Educate your customers about your company and
  industry overall
• Resolve customer service issues through social
  channels
• Gain followers and fans

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What is Currently Being Said About Your Brand?
Social Media Strategy A Checklist for Success

• Find a tool
• Hootsuite
• TweetReach
• Klout
• Social Mention
• Twazzup
• Addictomatic
• HowSociable
• TweetDeck

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Social Media Strategy A Checklist for Success

• Create and Monitor Content
• Establish a company voice
• Create levels of permissions
• Steps to Take to Create the Appropriate Content
• Conceptualize ideas
• Create content
• Edit content for accuracy and tone
• Get approvals of content for publication
• Monitor your engagement
• Promote across multiple channels
• Respond to user feedback

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Spontaneous UGC.ALSIceBucketChallenge
Social Media Strategy A Checklist for Success
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Establish/Develop Internal Processes
Social Media Strategy A Checklist for Success

• Post content on each approved platform daily
• Review content/chatter on each platform all day
  every day
• Ensure appropriate reviewers know who is
  responsible for responding to user posts
• Establish a troubleshooting strategy for
  worst-case scenarios

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Establish Company Policies
Social Media Strategy A Checklist for Success

• Social media employee policy
• Social media guidelines
• Consumer facing
• Rules of engagement
• Procedures escalation protocols
• Crisis management

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Decide Where to Focus Your Social Media Efforts
Social Media Strategy A Checklist for Success

• Industry Facebook, Twitter and LinkedIn
• Brand Facebook and Twitter
• Competitor Monitor your competitor(s)

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Social Media Strategy A Checklist for Success

• Develop a Team
• Marketing
• Customer Service
• Establish Frequency of Posting Content
• Create deadlines to keep content timely
• Have content properly reviewed
• Have monthly meetings to review whats upcoming
• Make necessary changes

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Your Checklist for Success
Social Media Strategy A Checklist for Success

• Set launch date
• Conduct soft launch (no announcements)
• Include your social icons on relevant
  communications
• Always have 30 days of content
• Ensure you have all creative assets generate a
  uniform look and feel across platforms

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Constantly Monitor and Work to Maintain Your
Strategy
Social Media Strategy A Checklist for Success

• Stay on-message and true to your pre-established
  goals
• Monitor to see if resources in place are able to
  manage and execute the goals
• Determine if you are in the proper/appropriate
  platforms
• Assess if you are able to keep up with posts and
  feedback
• Evaluate if the initial posting frequency
  established is appropriate and sustainable

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Final Thoughts
Social Media Strategy A Checklist for Success

• Always Be Interesting
• Always Be Relevant
• Always Be Timely

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To see the full Webinar Replay Transcript
http//bit.ly/social-strategy-webinar
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Social Media Strategy A Checklist for Success
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