Remarkable Content Marketing Creating True Fans and Customers Webinar

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Internet Marketing Essentials

• 3 Keys to Grow Your Business with Integrated
  Online Strategies

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Internet Marketing Essentials3 Keys to Grow
Your Business with Integrated Online Strategies
JimKukral.com

• Presented by Jim F. Kukral, USF Online Program
  Instructor

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Understanding the Key Disciplines in Internet
Marketing
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Internet Marketing Model

• Understanding the Key Disciplines inInternet
  Marketing

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Why Internet Marketing?

• What is Internet Marketing?
• What is the Internet Marketing Model?
• What makes it such a great opportunity? (Past vs.
  present)
• Its not about getting rich quick

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Highlights of Search, Social, Content, Email,
Analytics, Affiliate

• Understanding the Key Disciplines inInternet
  Marketing

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Internet Marketing Methodologies

• Search, Affiliate, Email, Landing Pages, Content
  Marketing, Social and so much more
• What works best for your goals? How to choose?
• The Internet Marketing Funnel

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Creating an IntegratedMarketing Plan
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Planning Your Initiatives Defining Goals

• Creating an Integrated Marketing Plan

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Identifying Your Target Audience

• Creating an Integrated Marketing Plan

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Who Is Your Target?

• Discover your target audience online
• Use online tools to research
• Create your typical customer profile
• Where do they go online? What do they look for?
• What problems can you solve for them?

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Building a Web Presence
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Role of the Website

• Building a Web Presence

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Building A Footprint Online

• Customers need multiple places to find you
• If you cant be found easily, you dont exist
• Your website is your home base
• Claim your digital land

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Role of Blogs, Podcasts and Social

• Building a Web Presence

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Creating Content

• What is content marketing?
• Blogs, podcasts, videos, infographics, social
  media updates, etc
• Drive interested customers into your sales funnel
• Monitor ROI
• Secret to success? Taking action failing
• Wash, rinse, repeat

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Final Thoughts
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Final Thoughts

• Secret to success? Taking action failing
• Wash, rinse, repeat
• Teach what you know and love
• Believe

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To see the full Webinar Replay http//bit.ly/
tight-content-marketing
Usanfranonline.com
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Other Webinars, Informative Videos Resources
Social Media Strategy A Checklist for
Success The Evolution of SEO The Future of
SEO University of San Franciscos Online
Resource Center
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Thank You!

• For more information, please contact us at
• www.USanFranOnline.com