Aarkstore - Mobile Commerce in Latin America: Opportunities for MNOs Beyond Payment

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Mobile Commerce in Latin America Opportunities
for MNOs Beyond Payment
Category Telecommunications Market Research
Reports
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Summary

• 'Mobile Commerce in Latin America Opportunities
  for MNOs Beyond Payment,' a Telecom Insider
  Report by Pyramid Research, briefly describes the
  concept of m-commerce and showcases the
  m-commerce value chain, which includes
  mobile-responsive and mobile-based merchants. We
  discuss the drivers and challenges for MNOs to
  increase their presence within the m-commerce
  value chain in Latin America, analyzing the
  impact on MNOs under a technology, demand and
  competitive perspective. We conclude with some
  case studies and outline the opportunities to
  MNOs to improve their positioning within the
  m-commerce space by leveraging mobile merchants'
  experience in Latin America.

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Key Findings

• MNOs can play a more active role within the
  m-commerce value chain through the development of
  services and solutions that support the
  pre-payment and post-payment stages of mobile
  merchant's experience. Some MNOs perceived that
  the payment stage is simply transactional and,
  although important, it is not a key attribute for
  customers in the research, and selection
  stages. - Many mobile merchants are expanding
  their operations within Latin America. While
  large mobile merchants create their in-house
  m-commerce structures, mid-sized mobile merchants
  need funds to promote their expansion and also
  the support of third-party providers to enable
  their operations. 
• - OTT providers are increasingly developing new
  services and solutions to support mobile
  merchants. In a market which is content driven,
  OTT providers have competitive advantages such as
  access to extensive customer data, social media
  capabilities, and a vast experience in the online
  advertising field.

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Synopsis

• Mobile Commerce in Latin America Opportunities
  for MNOs Beyond Payment, a new Latin America
  Telecom Insider by Pyramid Research starts by
  briefly describing the concept of m-commerce. It
  showcases a comprehensive m-commerce value chain
  and also outlines the customer experience within
  from a merchant and customer perspective. It
  explores the main drivers that impact MNOs to
  foster their presence in the m-commerce value
  chain in Latin America. The report then analyses
  the main challenges that MNOs have to overcome in
  order to position themselves as ICT providers to
  mobile merchants. Three case studies of Mexico
  and Brazil are presented, bringing evidence from
  some of the most prominent developments within
  the m-commerce market that were implemented by
  MNOs in Latin America. We conclude with a Summary
  of Key Findings and a set of recommendations for
  MNOs, fixed-mobile operators and vendors.

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Reasons To Buy

• - This Telecom Insider helps executives build
  proactive, profitable growth strategies by
  offering comprehensive, relevant analysis of the
  m-commerce landscape in Latin America.- The
  report offers a wealth of data on m-commerce in
  Latin America, with a focus on the region's major
  markets Brazil and Mexico. - The report is
  designed for an executive-level audience,
  boasting presentation quality that allows it to
  be turned into presentable material immediately.

Browse Complete Report - http//www.aarkstore.com/
telecommunications/109526/mobile-commerce-in-latin
-america-opportunities-for-mnos-beyond-payment
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Table of Content

• Introduction M-commerce market
  contextDefinition - mobile commerceMarket
  context - m-commerce value chainMarket context -
  mobile merchants Drivers and challenges
  Leveraging MNOs as key enablers within the
  m-commerce value chainLatin America MNOs
  positioning within the m-commerce value
  chainLatin America market drivers and
  challengesTechnology market driverTechnology
  market challengeDemand market driverCompetitive
  market challengeMarket details Case
  studiesMexico Amrica MvilBrazil VivoBrazil
  Tim Brazil Conclusions Key findings and
  recommendations Appendix Acronyms and
  Definitions

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