Social Media Content Kit for RLNB B1 on HANA

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Social Media Content Kit EMEA RUN like never
before SAP Business One powered by SAP HANA
campaign
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Contents Social Media content kit for EMEA RUN
like never before SAP Business One powered by
SAP HANA campaign

• Welcome and Introduction to your Social Media
  content kit for EMEA RUN like never before SAP
  Business One powered by SAP HANA campaign
• Social Media content kit for EMEA RUN like never
  before SAP Business One powered by SAP HANA
  campaign Topic Structure
• Blog Ideas / Example Blogs
• Tweets / LinkedIn posts
• Twitter Guidance Relevant Hashtags
• How can I get the message to prospective
  customers?
• Best practice
• Reference materials / Partner support collateral
  
• Help

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Welcome

• Welcome to your SAP Social Media Content Kit for
  the EMEA RUN like never before campaign for the
  SAP Business One application, powered by the SAP
  HANA platform.
• This kit has been specially developed to help
  support your social media messaging around RUN
  like never before, specifically for the SAP
  Business One powered by SAP HANA solution.
• On the following pages, youll find pre-drafted
  social media content, with specific SAP Business
  One on HANA messaging. This includes blogs,
  tweets and LinkedIn posts. You can use the
  materials as they are or adapt them to integrate
  better with your specific campaign, prospects and
  customers.
• All of the content has been written to help you
  create conversations with your prospects and
  customers, and help you turn those social
  conversations into sales conversations.

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Introduction to your Social Media content kit for
EMEA RUN like never before
SAP Business One powered by SAP
HANA campaign

• The SAP Business One application, powered by the
  SAP HANA platform, gives small businesses all the
  business software they need to help reach new
  customers, boost efficiency and drive profitable
  growth. It helps them manage every aspect of the
  business from sales and customer relationships,
  to financial management and operations all in
  real time.
• The kit has been tailored to help you communicate
  the three key advantages of the SAP Business One
  application, powered by the SAP HANA platform
  please use whichever theme(s) you feel are most
  appropriate for your customers
• Unlock new insights
• Increase productivity
• Improve IT efficiency
• Now, its time to get started.

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Social Media Content Kit Topic Structure
EMEA RUN like never
before SAP Business One powered by SAP HANA
campaign
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Blog idea 1 Unlock business insight

• Consumers are increasingly demanding they want
  more choice, better quality, faster delivery
  times and better service. To stay competitive,
  businesses need to be able to react to these
  needs instantly and to do that, they need access
  to real-time data. But when youre pulling data
  from multiple sources, how can you streamline it
  in real time and turn it into valuable business
  insight, without compromising quality or
  blowing your IT budget?
• The SAP Business One application powered by the
  SAP HANA platform streamlines all data, making it
  easier to access and simpler to understand. Users
  can uncover real-time insights, process reports,
  and run forecasts instantly. Pre-delivered apps
  helps users solve challenging questions and view
  crucial insight at superfast speeds, while the
  single platform makes for easy management.
• This single solution can transform the
  productivity of a whole business and its
  relationships with customers. Marketing, sales
  and customer service teams can all improve the
  customer experience by delivering more
  personalized interactions based on real-time
  insight. While further down the chain, logistics
  teams can make faster deliveries and financial
  teams can make more accurate forecasts.
• With a real-time snapshot of your business
  available to any user, at any time, businesses
  can capitalize on big business opportunities and
  make game-changing business decisions.

Insert own Partner message / testimonial here Key
points should focus around uncovering real-time
business insight.
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Suggested Tweets, LinkedIn posts and ImageryBlog
idea 1 Unlock business insight

• 3 x Tweets
• New blog posted gtgt Unlock business insight enter
  bit.ly url
• How can you streamline your data in real time and
  turn it into valuable insight, without blowing
  your IT budget? enter bit.ly url
• Uncover real-time insights, process reports and
  run forecasts instantly with SAP Business One
  powered by SAP HANA. enter bit.ly url
• 2 x LinkedIn Posts
• As consumers continue to demand more choice,
  better quality, faster delivery times and better
  service, how can businesses utilize real-time
  data analytics to stay competitive and give
  consumers what they want? Read our latest blog
  enter bit.ly url
• Discover how businesses can streamline all their
  data and make crucial insights easier for end
  users to access, using SAP Business One powered
  by the SAP HANA platform. Read our latest blog,
  Unlock business insight enter bit.ly url

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Blog idea 2 Streamline your data, boost
productivity

• Organizations are driven by data. It gives us the
  power to coordinate logistics, track sales,
  manage fulfilment, gather customer insight and
  much more. The better we manage this data, the
  more productive we become. But how can smaller
  businesses realise the same efficiencies of
  larger organizations, when they dont have big IT
  budgets to play with?
• A solution like the SAP Business One application,
  powered by the SAP HANA platform, could be the
  answer.
• This solution gives businesses instant access to
  streamlined real-time intelligence from across
  their whole organization, on one single
  interface. It puts the power in the hands of the
  users, allowing them to create and run reports
  without IT assistance. They have the freedom to
  access the data they need, exactly when they need
  it.
• The benefits can be felt across the whole
  organization. Marketing teams can analyze buying
  patterns to re-shape live campaigns warehouse
  managers can plan for demand based on real-time
  sales financial teams can analyze payment
  histories to generate what if cash flow
  projections sales teams can see expected lead
  times while a customer is still on the phone
  and so on.
•  
• With improved visibility and control at every
  level, businesses can improve fulfilment, reduce
  costs and increase customer satisfaction.
• .

Insert own Partner message / testimonial here Key
points should focus around the benefits of
streamlining data across the company for
improved performance.
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Suggested Tweets, LinkedIn posts and ImageryBlog
idea 2 Streamline your data, boost productivity

• 3 x Tweets
• New blog posted gtgt Streamline your data, boost
  productivity enter bit.ly url
• Discover how SAP is putting the power of data
  analytics into the hands of end users to increase
  business productivity. enter bit.ly url
• Could readdressing your data help your business
  improve fulfilment, reduce costs and increase
  customer satisfaction? enter bit.ly url
• 2 x LinkedIn Posts
• Looking to improve productivity? A new approach
  to data management could be the answer. Discover
  how SAP Business One powered by the SAP HANA
  platform, can help you unlock real-time business
  insights to improve fulfilment, reduce costs and
  increase customer satisfaction. Read our latest
  blog enter bit.ly url 
• Discover how every line of business can improve
  productivity by unlocking the power of real-time
  data analytics. Read our latest blog, Streamline
  your data, boost productivity enter bit.ly url

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Blog idea 3 Embrace data democratization

• Businesses run on data every department relies
  on it and it has a huge influence over business
  performance. So why does it fall solely to IT
  departments to manage it? Wouldnt businesses run
  better if every line of business could access
  relevant data and retrieve vital insights,
  exactly when they needed them?
• For most businesses, the barrier to creating this
  data democratization is complexity. Information
  needs to be pulled from multiple different
  sources, both internal and external, and managing
  it can be a slow and complex process. Naturally,
  this responsibility falls to the IT department.
• For businesses wanting to free up valuable IT
  resource and become more IT efficient, they need
  to deploy a data management solution that can
  streamline all their data, making it easier to
  access and simpler to understand. That solution
  also needs the power to process the data at
  extremely fast speeds and provide real-time
  insight.
• With the SAP Business One application, powered by
  the SAP HANA platform, this functionality is now
  a reality.
•  

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Blog idea 3 Embrace data democratization -
continued

• SAP Business One uses in-memory analytics to
  integrate large quantities of structured and
  unstructured data, from virtually any internal
  and external source, and process it in real time.
  There is no need for a separate data warehouse
  or extensive IT assistance.
• End users can quickly and easily create ad-hoc
  views without knowledge of the data or query
  type. They can pull up-to-the-minute data from
  multiple sources and gain new insights without
  the usual constraints. They no longer need to
  wait around for an overstretched IT department to
  help out end users have the freedom they need to
  make decisions independently and take rapid
  action.
•  
•  

Insert own Partner message / testimonial here Key
points should focus around simplified data
management for improved IT performance.
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Suggested Tweets, LinkedIn posts and ImageryBlog
idea 3 Embrace data democratization

• 3 x Tweets
• New blog posted gtgt Embrace data democratization
  enter bit.ly url
• Would businesses run better if every line of
  business could access the insight they needed,
  without relying on IT? enter bit.ly url
• How is SAP using in-memory analytics to improve
  IT efficiency and extend the power of data
  analytics to end users? enter bit.ly url
• 2 x LinkedIn Posts
• Should data analytics be the responsibility of IT
  departments alone? Or could you improve overall
  business productivity and improve IT efficiency
  by sharing the power of real-time analytics with
  your end users? Read our latest blog enter
  bit.ly url
• Discover how SAP is using in-memory analytics to
  manage large volumes of data from virtually any
  source and process it in real time giving end
  users quick and easy access to business insight
  and easing the burden on IT. Read our latest
  blog, Embrace data democratization enter bit.ly
  url

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Twitter Guidance Relevant Hashtags

• Twitter Guidance
• To Do
• Use the campaign hashtags in your tweets when you
  are talking about SAP Business One powered by SAP
  HANA
• Engage in posts from _at_SAP
• Retweet _at_SAP and any relevant customer tweets

Key Hashtags Defined for this campaign Defined for this campaign Defined for this campaign
HANA insight SAPCloud
inmemory SAPPartners realtime
saphana SAPB1
SAP data
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What next?How do I get the EMEA RUN like never
before SAP Business One powered by SAP HANA
campaign message to prospective customers?

• Now that you have all the information you can
  spread the word about EMEA RUN like never before
  SAP Business One powered by SAP HANA campaign,
  what it is, how to implement it and how it can
  make a business run better.
• By following the steps below, you will be well on
  your way to developing your own
  thought-leadership status
• Share EMEA RUN like never before SAP Business One
  powered by SAP HANA campaign information on sites
  such as Twitter and LinkedIn
• Integrate and adapt the messaging from the blogs
  contained in this kit
• Link to case studies that support these facts
  with real-life testimonials
• Add a call to action. E.g. Read our latest blog
• Use the relevant hashtags

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Best practice

• Add your own Partner messaging to these blogs,
  tweets and LinkedIn posts
• Be a person - not a company
• Be honest
• Listen before you leap
• Introduce yourself not an elevator pitch
• Be Patient it can take up to nine months to
  build an active social media community. It will
  help greatly if you can find someone to
  support your social media activity by commiting
  to your blog(s)
• Add value reference case studies and customer
  testimonials
• Ask questions seek to learn and start
  conversations
• Keep a balance of opinions vs facts
• Dont pick fights
• Use social media to enhance not replace

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Reference Materials / Partner Support Collateral
EMEA RUN like never before SAP Business One
powered by SAP HANA campaign
Reference title
SAP Business One analytics powered by SAP HANA Video Download SAP_Business_One__analytics_powered_by_SAP_HANA__wmv_.zip
Take Your Business to the Next Level of Performance with SAP HANA Download PDF Solution Brief B1 on HANA.zip
Are You Suffering from a Data Problem? Download PDF Whitepaper for B1 on HANA.zip
SAP Business One, Analytics Powered by SAP HANA Product Demo Website Link http//www.sap.com/uk/asset/index.epx?id5a7ec239-d13e-436f-8d09-bac615892918nameSAP-Business-One,-Analytics-Powered-by-SAP-HANA-Product-Demo
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Thank you!