Kit Carl Klehm’s Social Media Marketing Tips That Can Help You Drive Targeted Traffic to Your Website

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Kit Carl Klehms Specialized Social Media
Marketing Tips for Businesses

• Facebook
• Kit Carl Klehms Expert Tip.Facebook is one of
  the most commonly used platforms for social media
  marketing of brands and businesses. While you
  might be using this platform for your social
  media marketing activities and getting good
  results as well, here are two tips to enhance and
  enrich your business's Facebook presence.

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•  1. What are people talking about your business?
  Use Targeted Conversations to find out!
• When you type a few keywords related to your
  brand and business, you will find various search
  results. Of all the search results, there will be
  a few results which are old posts from people's
  News Feed. These help you understand what sort of
  conversations happen about your business and what
  people's opinions about your business are.
• 2. Use the Poll feature to bring in people's
  opinions in groups and eventsEarlier, you could
  create polls from your timeline itself. Now this
  has been replaced by a 'polls only in groups and
  event pages' feature. This helps you get feedback
  about events conducted by your company and
  feedback about other activities conducted.

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• Twitter
• The social media marketing techniques used on
  Twitter should be yielding you good results, but
  going a step further, it is good to do a little
  bit more to get better results. Here are 2 tips
  to enhance the output of your efforts put into
  marketing your business on Twitter.

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• 1. Keep track of those who unfollow you
• If you are a business still building your brand
  in the social media space, especially Twitter, it
  is essential for you to keep a track of who's
  unfollowing you. If influencers from your
  industry feature in the list of people who have
  unflawed your Twitter handle, then it is a red
  alert for you to check your Twitter strategy.

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2. Research hashtags before using themWhen you
are using hashtags in your tweets, it is better
to understand more about them. This helps ensure
you use hashtags unique to your business, thereby
helping you create a solid identity on Twitter.
In future, your customers and potential customers
will surely be able to associate the hashtags
withvcvccccccccccccccccccc your business or
brand. Topsy is a tool that you can use to
analyse hashtags. It is a free tool which will
give you the analysis of various hashtags. 
LinkedIn

• LinkedIn is also used for social media marketing
  of brands and businesses. The kinds of posts
  carried out on LinkedIn are slightly different
  from those on other social media platforms. The
  social media marketing techniques used for
  LinkedIn are slightly on the serious,
  intellectual side. Here are two social media
  marketing tips to help you utilize the power of
  LinkedIn better.
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• 1. Add media files to your LinkedIn profile
• LinkedIn allows you to add various kinds of media
  files to your profile. This can be a great way to
  portray your company's work to the people out
  there! Embedding files to your LinkedIn profile
  is a very simple process. This helps you create a
  portfolio of your work.
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2. Create a Showcase PageLinkedIn offers a
Showcase Page feature to companies. This is part
of the Company Page but is also an exclusive
section which can be used to promote your
products and services. The advantage of having a
showcase page is you can have content specific to
your target audience. This helps draw the
attention of your target audience easily.
Pinterest

• Pinterest is a social media marketing platform
  for businesses belonging to certain industries.
  Here are two tips for businesses which benefit
  from having a Pinterest for Business account.
  This will help further your business's social
  media marketing activities.
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1. Use URLs which can be tracked but not marked
as spam Pinterest marks shortened URLs as spam.
So, when you need to track the traffic coming in
from various platforms which includes Pinterest,
it is best to use URLs with UTM codes which will
help you track the traffic from Pinterest on to
your website or blog. This URL will be long but
will not be marked as spam by Pinterest, but
since Pinterest URLs cannot be seen by viewers,
it is easy to use.

• 2. Track who Pins from your site
• Pinterest lets you find out who Pins from your
  site. This helps you understand the demographics
  and interests of the people who view your
  website. This in turn lets you target your posts
  better as well as understand what sort of content
  and resources people who visit your website look
  for. You can find out who Pins from your site
  using this URL - http//pinterest.com/source/your
  domain.com.
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• We are sure these tips will help you create
  better and more effective social media marketing
  strategies for your business. Social media
  marketing is a constantly changing landscape with
  a never ending stream of knowledge for you to lap
  up.
• Kit Carl Klehm is a digital Analyst with a keen
  interest in everything related to digital
  marketing. He is constantly reading up on the
  latest trends in digital marketing and analytics
  and strives to share his knowledge of the subject
  so others may benefit.