Title: 4 Ways to Make Your Landing Page a Springboard for Business Success
14 Ways to Make Your Landing Page a Springboard
for Business Success
www.virtualemployee.com
www.virtualemployee.com
2A landing page converts qualified traffic into
business leads and is therefore an important
element of an inbound marketing strategy.
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INFORMATION TECHNOLOGY
3It targets a specific segment of visitors,
captures them and converts them by offering
something valuable.
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4It is a proven way to gauge the effectiveness of
your Internet marketing campaigns.
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5In your aim to convert casual visitors into
service buyers, dont forget the following key
points attending a landing page
- Keep the design part simple
- Move people to action
- Leverage social sharing
- Make it mobile phone friendly
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6Keep The Design Part Simple
- When it comes to online activities, simplicity is
the best policy - Give your landing page minimal treatment
- People tend to skim through web content
- Never inundate them with unnecessary stuffs
- Give it a trimmed look
- Dont make it too complex to understand whether
its the logos, images, or videos - They should be easy to comprehend to best serve
your purpose
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7Move People to Action
- To get better conversions, set up a clear call to
action button - Tell audience what they can do to get what they
are looking for - Make your landing page totally actionable instead
of simply dragging on - Place CTA boxes in the appropriate areas
- Visitor should ideally know concrete benefits
that for example filling out forms bring
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8Leverage Social Sharing
- Man is gregarious by nature and social sanction
is important to him - Theres no better way to get sociable than social
media - Strive for social media presence of your business
through ads and marketing - Social sharing is a must for getting steady
backlinks to your landing page from such sites - Make it social media friendly and act on the
social mindset of the people - Social media posts should precede any landing
page activity
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9Make It Mobile Phone Friendly
- Today mobile phones are indispensable in your
everyday life - Your marketing plans should include mobile
devices - You need a mobile-friendly landing page with
superior user-interface - Business transactions through this medium should
take place in a seamless fashion - Touch buttons should be conveniently placed
- Expect substantial traffic streaming in from
smartphones
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10Your landing page isnt your homepage and the day
you realize this difference is the day you
appreciate its real worth and value. Its
imperative to always keep it optimized.
www.virtualemployee.com
11Do real business with your landing page?
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